Vested

Vested

Integrated communications agency for financial brands

Overview

Vested is a communications agency that focuses on financial and fintech brands, offering a full range of PR and marketing services tailored to the finance sector. Its team combines financial industry knowledge with creative communications to plan and execute campaigns, media relations, content, and digital outreach that speak to investors, customers, and regulators. Unlike generalist agencies, Vested differentiates itself through deep sector experience—built over 15 years with both large and small financial brands—and a hands‑on, practical approach to delivering results. The company’s goal is to help financial brands stand out and achieve meaningful visibility and measurable outcomes.

About Vested

Simplify's Rating
Why Vested is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • Three senior hires—Ngy, Dalton-Borge, Fontana—boost digital and creative capabilities.
  • Binna Kim advanced to Group Vested CEO amid double-digit growth.
  • Growing demand for integrated marketing programs spanning media and performance.

What critics are saying

  • Deloitte Digital poaches Sitha Ngy back within 6–12 months using bigger budgets.
  • Four Agency reclaims London clients via Dalton-Borge's networks in 12–18 months.
  • Vested Finance dominates fintech marketing, overshadowing Vested in 6–12 months.

What makes Vested unique

  • Group Vested launched November 2024 as global financial services marketing collective.
  • Proprietary platform integrates freelance talent for scalable financial communications.
  • Integrates paid, earned, shared, owned channels for tailored financial storytelling.

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Benefits

Remote Work Options

Flexible Work Hours

Health Insurance

Unlimited Paid Time Off

Paid Vacation

401(k) Retirement Plan

Company Equity

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Phone/Internet Stipend

Company News

Clay & Milk
Dec 20th, 2021
Cedar Falls digital marketing agency Red Lab Technologies acquired by PR firm

Red Lab Technologies, a web design, development and digital marketing firm in Cedar Falls, announced last week that it has been acquired by Vested, a financial services communications firm, Red Lab will provide Vested’s clients […]

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