Vestmark

Vestmark

SaaS portfolio management and trading platform

Overview

Vestmark provides portfolio management and trading software as a service for wealth management and financial services. Its main product, VestmarkONE, helps broker-dealers, investment managers, bank trusts, and financial advisors manage personalized, multi-asset portfolios by combining portfolio construction, advanced trading, rebalancing, tax-aware trading, compliance, risk management, and automated reconciliation in a single platform. Clients subscribe to the SaaS platform and receive ongoing updates, allowing them to scale operations and improve efficiency. Vestmark differentiates itself through an integrated, middle- and back-office focus designed to streamline processing, custody, and compliance workflows for financial institutions, backed by over seventeen years of experience. The company's goal is to help clients operate more efficiently, reach new audiences, and deliver better outcomes for investors by providing a stable, scalable technology stack that supports growth.

About Vestmark

Simplify's Rating
Why Vestmark is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Series B

Total Funding

$40.3M

Headquarters

Wakefield, Massachusetts

Founded

2001

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Simplify's Take

What believers are saying

  • Vestmark Advisory Solutions surpassed $50 billion AUM on June 18, 2026, after fivefold growth.
  • Vanguard partnership expands Vestmark exposure across RIAs, directly strengthening platform usage in 2026.
  • Pulse and the Boston AI R&D center deepen product differentiation and hiring appeal.

What critics are saying

  • Vanguard, T. Rowe Price, and WestEnd can pressure Vestmark on pricing and roadmap.
  • October 2025 layoffs of 35 employees signal operating strain before 2026 expansion.
  • If Vanguard or SS&C Black Diamond internalize workflows, Vestmark loses distribution leverage quickly.

What makes Vestmark unique

  • Vanguard selected Vestmark on August 12, 2026 for Custom Model Portfolios.
  • Vestmark combines trading, tax-management, rebalancing, and white-labeled advisor workflows inside one UMA.
  • Pulse, launched May 12, 2026, embeds AI monitoring directly into execution workflows.

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Funding

Total Funding

$40.3M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

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$30M
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$45M
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$65M
Substack
$100M
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Benefits

Medical, Dental, and Vision - Vestmark pays 90% of our employees’ medical and dental coverage which are administered through Blue Cross Blue Shield (BCBS) along with Eyemed for vision.

Vestmark 100% Paid Benefits - Vestmark is proud to offer maternity and parental leave, Life, Short-Term and Long Term Disability Benefits at no cost to the employee, and Employee Assistance Program and work-life benefits.

Generous PTO - Vestmark employees receive between 15 and 25 days per year of paid time off based on years of service in addition to receiving 10 days per year of paid sick leave.

Diversity - At Vestmark, we strive to create an inclusive workplace that fosters, embraces and celebrates diversity and fairness. We continue to build a comprehensive culture where all employees are Welcomed, Valued, Respected and Heard.

Flexible Spending Account (FSA) - Vestmark employees can contribute annually to health care and dependent care FSAs and participate in our employer-matched HSA program.

401(k) with Employer Matching - Vestmark will match the employee’s 401(k) and ROTH contribution up to 50% of the first 8% per pay period with a two-year vesting component.

Company Equity - Vestmark also offers additional compensation in the form of Restricted Stock Units (RSUs). Our RSUs are issued through a vesting and distribution schedule after achieving required milestones.

Match Charitable Contributions - Vestmark is very proud of our Charitable Giving Program. We will match up to $250 annually to an approved charity of our employee's choice.

Stay Fit - Exercise your mind and your body with our on-site gym located at our Wakefield, MA headquarters. If you can't take advantage of our corporate gym, our Blue Cross Blue Shield plan offers fitness reimbursement.

Pet Insurance - Employees may choose to enroll in pet insurance at a discounted rate.

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
NAPA
Aug 13th, 2026
Vanguard introduces new customizable Model Portfolios.

Vanguard introduces new customizable Model Portfolios. To streamline portfolio personalization for registered investment advisors, Vanguard has expanded its model portfolio offering with the introduction of Vanguard Custom Model Portfolios. The new offering allows advisors to modify select existing Vanguard models to account for client preferences in products, asset classes, and management styles while maintaining low costs. In fact, several of Vanguard's existing multi-asset and single-asset-class model portfolios will be available for customization. Leveraging Vanguard's models also unlocks savings for advisors and their clients, as the average cost of Vanguard's model portfolios is about 80% lower than the industry average, with an average expense ratio of .07%, the firm noted, citing data from Morningstar. What's more, according to Vanguard research, using model portfolios to scale core portfolio construction can reduce the time advisors spend on portfolio management by two-thirds - time that can be reallocated to other tasks, such as behavioral coaching and prospecting. As part of the offering, Vanguard is working with Vestmark's wealthtech platform, the turnkey asset management platform from SS&C Black Diamond Wealth Solutions, and Orion's Tailored Allocation Portfolios to help advisors and firms implement Vanguard Custom Model Portfolios through scalable platform workflows. Vestmark's solution supports open-architecture portfolios that may bring together mutual funds, exchange-traded funds, separately managed accounts, direct indexing and alternative investments within a unified managed account. Through the collaboration, Vestmark will provide trading, tax-management and advisor-service capabilities to help wealth managers deliver more personalized portfolios at scale. Vanguard also provides white-label or co-branded marketing materials to help advisors communicate portfolio strategies and engage clients more effectively. "Advisors shouldn't have to choose between scale and control," noted Eve Cout, Head of Advisor Solutions, Financial Advisor Services. "Technology-enabled platform capabilities have made model portfolios increasingly customizable and simple to deliver and use. With Vanguard Custom Model Portfolios, we are combining the efficiency of models with the flexibility advisors need to serve their clients." "Vanguard has built its reputation around disciplined investing, low costs and long-term investor outcomes," added Vestmark CEO Karl Roessner. "By combining that investment expertise with Vestmark's portfolio-management, trading and tax-management infrastructure, we can help RIAs deliver greater personalization without adding operational complexity." Please log in or create a free account to comment on this article. Share to: Publish date: August 13, 2026 By: Sponsored by MFS

Associated Press
Aug 12th, 2026
Vanguard selects Vestmark to support custom model portfolios for RIAs

Vanguard has selected Vestmark to support its Custom Model Portfolios for registered investment advisors. The collaboration will provide trading, tax-management, and advisor-service capabilities to help wealth managers deliver personalised portfolios at scale. Vanguard Custom Model Portfolios allow advisors to modify Vanguard's multi-asset and single-asset-class models whilst retaining the firm's investment approach and low costs. Vestmark's solution supports open-architecture portfolios combining mutual funds, ETFs, separately managed accounts, direct indexing, and alternative investments within a unified managed account. Advisors will access a white-labelled digital platform for viewing accounts, submitting service requests, and conducting tax analyses. Vestmark supports over $2 trillion in assets and more than five million investor accounts across 72,000 financial advisors.

VentureFizz
Jul 29th, 2026
What I do at Vestmark - System Engineer II.

What I do at Vestmark - System Engineer II. We connected with David Edwards to get a look at what a day in the life of a System Engineer II looks like at Vestmark. In this video, David answers: Overview of Vestmark systems engineering role. David Edwards serves as a Systems Engineer II at Vestmark within the Vestmark Managed Services (VMS) Operations team. Vestmark provides financial technology solutions for wealth management, and the VMS Operations team ensures that the core infrastructure supporting the Vestmark V1 platform and components of the BAS platform operates reliably and securely for clients. Employee profile: David Edwards at Vestmark. David Edwards joined Vestmark as an intern after studying computer science and building technical experience through home lab projects. Unlike traditional internships focused on passive observation, his internship at Vestmark provided immediate hands-on access to production infrastructure, client environment troubleshooting, and network security stacks. This foundation enabled his transition to a full-time Systems Engineer II role within the company. Core responsibilities at Vestmark. The Systems Engineer II role at Vestmark covers several functional areas across infrastructure management and operational support: * Network and Security Operations: Managing digital certificates, user access controls, VPN connections, and overall connectivity setups. * Infrastructure and Tooling: Administering DNS, SFTP services, and internal infrastructure management systems. * Infrastructure Automation: Building and maintaining automated deployment workflows using Terraform, PowerShell, and Python. * Production Support and Incident Response: Serving on the frontline to diagnose and resolve production alerts, fix session drops, and troubleshoot file transfer failures. Vestmark company culture and work environment. Vestmark supports an engineering culture centered on collaboration, practical learning, and professional development: * Deep Technical Mentorship: Team members emphasize explaining the underlying principles behind architecture decisions rather than just execution steps. * Early Operational Impact: Engineers and interns are entrusted with meaningful responsibility over critical systems within weeks of joining. * Collaborative Problem Solving: Operational teams maintain an open environment where questioning and knowledge sharing are actively encouraged. Career advice for someone looking to join Vestmark. Based on his growth trajectory at Vestmark, David Edwards recommends three primary strategies for incoming systems engineers: * Proactively Ask Questions: Leverage the expertise of team members to build foundational knowledge across complex enterprise systems. * Maintain an Automation Mindset: Continuously identify repetitive manual processes and engineer automated workflows to streamline operations. * Thoroughly Investigate Technical Problems: Go beyond surface-level fixes by investigating root causes and understanding the technology stacks involved in system disruptions.

Built In Boston
Jul 21st, 2026
Advisor360° appoints new chief revenue officer.

Advisor360° appoints new chief revenue officer. Ananya Balaram joins the company with over a decade of experience in fintech and financial services. Published on Jul. 21, 2026 Rose Velazquez Advisor360°, a Massachusetts-based company building solutions for wealth advisors, announced the appointment of its new chief revenue officer. Ananya Balaram assumes the role with more than a decade of experience growing and scaling businesses in the finance industry. Advisor360° provides broker-dealers with enterprise software solutions designed to help financial advisors maximize productivity. Its platform encompasses tools for wealth, insurance and banking. Prior to joining Advisor360°, Balaram served as chief revenue officer at Vestmark. In his new role, Balaram will spearhead Advisor360°'s revenue strategy, taking responsibility for sales, customer success and support. "AI has reset how advisors use, buy and evaluate technology. This is creating a massive opportunity for Advisor360°, and Ananya is exactly the kind of leader we need to help us capitalize on it," Milind Mehere, Advisor360°'s CEO, said in a statement. "As demand grows for more intelligent, connected technology that helps advisors serve clients and run better businesses, Ananya will be instrumental in helping Advisor360° continue to scale and strengthen our leadership position in the market."

Associated Press
Jun 18th, 2026
Vestmark's advisory arm surpasses $50B AUM with fivefold growth in 18 months

Vestmark, a wealth management technology provider, has announced its advisory solutions arm surpassed $50 billion in assets under management, marking fivefold growth over 18 months. The milestone coincides with the company's 25th anniversary. Vestmark Advisory Solutions has expanded rapidly due to increased demand for personalised, tax-aware portfolio management at scale. The subsidiary offers services including tax management, direct indexing and outsourced investment support. Founded in 2001, Vestmark now supports over $2 trillion in assets across more than five million investor accounts and 72,000 financial advisers. The company recently appointed Freedom Dumlao as Chief AI Officer and launched Vestmark Pulse, an AI intelligence solution for portfolio monitoring. Vestmark serves six of the ten largest managed account programme providers.

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