Future Leader: allison Reisch, Director of CRM and Data Strategy, Vi Living. Allison Reisch, Director of CRM and Data Strategy at Vi Living, has been named to the Future Leaders Class of 2026 by Senior Housing News. To become a Future Leader, an individual is nominated by their peers. The candidate must be a high-performing employee who is 40 years of age or younger, a passionate worker who knows how to put vision into action, and an advocate for older adults and the committed professionals who ensure their well-being. Reisch sat down with Senior Housing News to share what drew her to the senior living industry, the biggest leadership lessons she has learned, her thoughts on the future of senior living, and much more. To learn more about the Future Leaders Awards program, visit https://futureleaders.wtwhmedia.com/. SHN: What drew you to the senior living industry? Reisch: While I wasn't necessarily looking for a job in the senior living industry, it was the members of the marketing team that initially attracted me to Vi. I was also excited by the opportunity to build and shape a newly created role focused on CRM and data strategy. What continues to inspire me is the intersection of data and decision-making. Choosing a senior living community is one of the most personal and emotional decisions a family can make. While data will never replace the human side of that process, it can help us better understand prospective residents and their families, anticipate their needs, and empower our sales teams with meaningful insights. SHN: How would you describe your leadership style, and how has it changed over time? Reisch: I would describe my leadership style as collaborative, solution-oriented, and data-driven. I believe the most effective leaders help teams focus on what matters most by turning data into clear, actionable insights. Early in my career as an analyst, I was primarily focused on gathering data and summarizing findings behind the scenes. Over time, I learned that delivering insights is only part of the equation. Creating impact requires strong partnerships, effective communication, and the ability to influence decision-making across teams. Today, I spend more time collaborating across marketing, sales, operations, and executive leadership to solve business challenges and drive meaningful outcomes. While my analytical foundation remains the same, I've grown into a leader who prioritizes collaboration, communication, and helping others succeed. SHN: What is the biggest leadership lesson you've learned while serving the senior living industry? Reisch: The biggest leadership lesson I've learned is that data and strategy are most powerful when they remain connected to people. In senior living, it's easy to focus on metrics, occupancy goals, and performance indicators, but behind every lead, inquiry, and move-in is a person or family navigating an important life decision. I find it incredibly rewarding to use data to support more personalized experiences and ultimately help people find the right community at the right time. SHN: In one word, how would you describe the senior living industry and why? Reisch: Purposeful. Every role in this industry, whether resident-facing or behind the scenes, contributes to improving the lives of older adults and their families. It's an industry driven by purpose, where business success and meaningful impact go hand in hand. Knowing that our work helps people through an important life transition makes the industry uniquely rewarding. SHN: What do you see as the biggest opportunities and challenges currently facing the senior living industry? Reisch: One of the biggest opportunities is the ability to better leverage data and technology to personalize the customer journey. Today's prospects expect relevant, timely communication and a seamless experience, and as the boomer population becomes more and more of our prospects, this will only be more critical. As the next generation enters the market, providers will need to balance high-touch, personalized service with innovative technology solutions. SHN: If you had a crystal ball, what do you think will impact the senior living industry over the next 5-10 years? Reisch: Over the next decade, I believe demographic trends, technology, social media, and consumer expectations will be the biggest drivers of change. The growing senior population will create significant demand for senior living options, while prospective residents and their families will increasingly expect personalized experiences similar to those they receive in other industries. I also expect artificial intelligence (AI) and advanced analytics to play a larger role in both helping organizations identify opportunities and improve efficiency, and helping prospects evaluate their options and make the best decision for themselves. SHN: In your opinion, what qualities must all Future Leaders possess? Reisch: Future Leaders must possess adaptability, empathy, curiosity, and the ability to make informed decisions in a rapidly changing environment. The pace of change is accelerating, particularly as technology continues to evolve. Leaders must be willing to learn continuously, challenge assumptions, and embrace new ways of thinking. At the same time, empathy remains critical. The best leaders understand both the data and the people behind it. They create alignment across teams, communicate with transparency, and inspire others around a shared purpose. Ultimately, Future Leaders will be those who can combine strategic thinking with genuine care for the people they serve and lead. Jessica Longly is the Awards Program Manager. When she isn't crafting and managing the awards strategy and programs, Jessica can be found spending quality time with her family, cheering for her kids at their flag football, lacrosse and soccer games, taking her dogs on long walks, and supporting her alma mater, Indiana University. HOO-HOO-HOO-HOOSIERS!

Vi Living's Claudine Trudeau receives 2026 HR Healthcare Innovation Award for Talent Acquisition. Aug 24, 2026, 10:00 ET Assistant Vice President of Talent Acquisition recognized for leading an innovative evolution of recruiting that is transforming the experience of candidates and reshaping Vi's healthcare recruitment. CHICAGO, Aug. 24, 2026 /PRNewswire-PRWeb/ - Vi Living, a premier national provider of continuing care retirement communities, announced that Claudine Trudeau, Assistant Vice President of Talent Acquisition, has received the 2026 HR Healthcare Innovation Award for Talent Acquisition, recognizing her leadership in transforming Vi Living's candidate experience through innovative talent acquisition strategies. Presented during the HR Healthcare 2026 Conference in Boston, the HR Healthcare Innovation Awards recognize leaders driving meaningful advancements across healthcare human resources. Trudeau was honored for leading a comprehensive, two-year transformation of Vi Living's candidate experience, modernizing the organization's hiring process while improving recruitment outcomes across its communities. Working collaboratively with Vi Living's corporate Talent Acquisition team and Human Resources leaders across the organization's communities, Trudeau led the implementation of a reimagined candidate-centered hiring experience that streamlined the recruitment journey for both candidates and Vi, simplified the application process, improved communication and transparency, and better supported those company leaders hiring to fill open roles, and underscored Vi's employer brand and highly engaged culture. The initiative delivered measurable improvements across the organization, including reducing candidate drop-off by 88%, increasing applicant flow by 140%, shortening time in the hiring process by 45%, reducing the number of interviews by 47%, increasing employee referrals by 50% and cutting the application process to less than three minutes. "This recognition is a testament to the collaboration and dedication of our Talent Acquisition and community HR teams and the support of Vi's corporate and community leaders," said Claudine Trudeau, Assistant Vice President of Talent Acquisition at Vi Living. "Together, we reimagined every step of the candidate journey, creating a more seamless and engaging experience while helping our communities attract outstanding talent. I'm honored to accept this award on behalf of everyone who helped make this transformation possible." "Claudine's leadership reflects Vi Living's commitment to innovation and continuous improvement across every aspect of our organization," said Gary Smith, President and Chief Executive Officer of Vi Living. "Her work has strengthened the way we attract and engage exceptional talent while reinforcing the collaborative, people-first culture that defines Vi. This national recognition highlights the meaningful impact of her leadership and the dedication of our Talent Acquisition and Human Resources teams across the organization." Vi operates 10 Life Plan Communities across the United States, where residents enjoy exceptional hospitality, engaging lifestyle programming and a full continuum of care. Supporting those communities is a dedicated workforce committed to delivering exceptional resident experiences, making continued investment in talent acquisition and employee experience an important part of Vi Living's long-term success. About Vi Living With more than 30 years of experience, Vi Senior Living operates 10 continuing care retirement communities (CCRCs) across the United States. Blending the best of a five-star resort lifestyle with senior living, Vi communities provide residents with independent living as well as a continuum of care on-site, including assisted living, memory support and skilled nursing. As a distinct portfolio of its owner, LCS, Vi is committed to creating high-quality environments, services, and programs that enrich the lives of those they serve. For more information, visit ViLiving.com. Media Contact SOURCE Vi Living