V

ViaBill

BNPL payment platform for ecommerce retailers

Overview

ViaBill provides e-commerce financing through a Buy Now, Pay Later (BNPL) option. Shoppers choose ViaBill at checkout, pay 25% of the total upfront, and settle the remaining balance in three equal monthly installments with no interest and no credit checks. Retailers are the primary clients and receive payment upfront from ViaBill after real-time approval, while ViaBill assumes credit and fraud risk. This setup allows retailers to ship goods immediately and typically increases average order value. ViaBill collects a fee from retailers for each transaction as its revenue. The company’s goal is to offer a straightforward, accessible payment method that boosts retailer sales and enhances consumer purchasing power by removing interest and credit-barrier frictions.

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About ViaBill

Simplify's Rating
Why ViaBill is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechFinancial Services

Company Size

51-200

Company Stage

Early VC

Total Funding

$175.7M

Headquarters

Copenhagen, Denmark

Founded

2014

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What believers are saying

  • ViaBill added Apple Pay installments in Denmark on December 15, 2025, widening usage.
  • November 2, 2026 ViaBill Plan targets larger household purchases after banks exited financing.
  • Management says 2024/2025 acquisitions are possible, using profits and licenses to consolidate fragmented rivals.

What critics are saying

  • EU CCD2 fully applies by November 2026, forcing stricter underwriting, disclosures, and compliance costs.
  • Klarna matched Apple Pay BNPL in December 2025, pressuring ViaBill's merchant and wallet distribution.
  • ViaBill faced 2017 consumer-ombudsman litigation; a lender or regulator shock can halt growth quickly.

What makes ViaBill unique

  • ViaBill launched ViaBill Plan on November 2, 2026, financing purchases up to 100,000 kr.
  • It combines one integration for daily purchases and large-ticket checkout financing across merchants.
  • The company posted EUR 5.4 million net profit in fiscal 2022/2023, proving profitability.

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Funding

Total Funding

$175.7M

Above

Industry Average

Funded Over

5 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

4%

1 year growth

4%

2 year growth

3%
FF News
Apr 11th, 2024
Danish Bnpl-Leader Viabill Enters Consolidation Mode

Reporting record results for the fiscal year 2022/2023, Viabill has perfected a “unique recipe” and thus value proposition for other European BNPLs seeking a platform for profitability in a post-ZIRP era, says group CEO, vowing to enter consolidation mode and scout for possible acquisitions as the Danish BNPL-leader nears its 15th operational year.Despite global economic turmoil, volatile interest rates and the end of ZIRP (Zero Interest Rate Policy, edt.), Danish fintech and BNPL Viabill defies trends and ends its fiscal year by reporting all-time high consolidated net profits of EUR 5.4million on the basis of a group turnover of EUR 22.2million, according to the 2022/2023 annual report of its parent company, The Holding Co. A/S (the “Company”). According to group CEO Jan Lytje-Hansen, the record results underline that Viabill stands out in a market where bleak outlooks are due for those that still base their operations on ZIRP-era conditions, however, noting that skies are clearing for profitable BNPLs that have proven ability to adapt to the changed market conditions:“Being able to control your costs is paramount in our line of business where growth comes easy, but healthy growth requires dexterity. As far as we know, Viabill is still the only BNPL in Europe that has been able to perfect that balance and that makes us quite the rarity, providing us a unique platform for potentially conquering the European market”, says Jan Lytje-Hansen.Eyes wide open for possible acquisitionsNearing its 15th year in operation, which has taken Viabill from start-up to BNPL market-leader in Denmark, Jan Lytje-Hansen now considers to explore the use of the Company’s “unique recipe” as a platform for European consolidation; to grow the Danish fintech beyond its current domain in Denmark and Spain into a pan-European BNPL by acquiring other European companies, turning these around to unleash their full potential for profitability:“Many European BNPLs are struggling as their business models were built for ZIRP. Those days are long gone, and consequently more BNPLs won’t be able to refinance their loan books and fund future growth. Viabill knows how to make profits, and having all the necessary licenses, experience and funding capabilities, we will be keeping our eyes wide open for potential acquisitions on the European market in 2024/2025”, says Jan Lytje-Hansen, inviting interested parties to reach out directly.Bottomline-centric BNPLHaving seen banks offering PoS (Point of Sales, edt.) financing struggle, tagging along the birth and rapid growth of e-commerce, Viabill was established in 2010 introducing a stellar technology platform allowing for rapid onboarding of merchants and consumers

Business Wire
Apr 11th, 2024
Danish Bnpl-Leader Viabill Enters Consolidation Mode On All-Time Best Results

COPENHAGEN, Denmark--(BUSINESS WIRE)--Reporting record results for the fiscal year 2022/2023, Viabill has perfected a “unique recipe” and thus value proposition for other European BNPLs seeking a platform for profitability in a post-ZIRP era, says group CEO, vowing to enter consolidation mode and scout for possible acquisitions as the Danish BNPL-leader nears its 15th operational year. Despite global economic turmoil, volatile interest rates and the end of ZIRP (Zero Interest Rate Policy, edt.), Danish fintech and BNPL Viabill defies trends and ends its fiscal year by reporting all-time high consolidated net profits of EUR 5.4million on the basis of a group turnover of EUR 22.2million, according to the 2022/2023 annual report of its parent company, The Holding Co. A/S (the “Company”). According to group CEO Jan Lytje-Hansen, the record results underline that Viabill stands out in a market where bleak outlooks are due for those that still base their operations on ZIRP-era conditions, however, noting that skies are clearing for profitable BNPLs that have proven ability to adapt to the changed market conditions:. "Being able to control your costs is paramount in our line of business where growth comes easy, but healthy growth requires dexterity. As far as we know, Viabill is still the only BNPL in Europe that has been able to perfect that balance and that makes us quite the rarity, providing us a unique platform for potentially conquering the European market”, says Jan Lytje-Hansen

Today in Finance
Sep 19th, 2023
The Top Buy Now Pay Later Software Vendors According to the FeaturedCustomers Fall 2023 Customer Success Report Rankings

Top Performers - Jifiti, Openpay, Sunbit, ViaBill, and Zip were awarded "Top Performer" honors.

Superscript
May 26th, 2022
ViaBill, Inc. received financing of $177M in round securing funding on Feb 1st 22'.

ViaBill has raised $177.3m to date backed by the likes of Fasanara and BlackFin, with the latest round securing funding of $120m in February 2022.

RTBShopper
Mar 30th, 2022
Rtb Shopper​ partners with ViaBill, Inc.

Rtb Shopper​ is proud to announce its partnership with Viabill, which will allow its customers to rent electronics and other products for up to $300 or $15 a month, depending on the product.

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