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Vice Media

Overview

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About Vice Media

Simplify's Rating
Why Vice Media is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Town of Brasher, New York

Founded

1994

Simplify Jobs

Simplify's take

What believers are saying

  • VICE closed a $75 million credit facility in 2026 for up to $500 million production.
  • Adam Stotsky hired Joe Friedman and Devak Shah in January 2026 to tighten finances.
  • VICE bought Cuba Pictures in 2025, adding UK scripted capabilities and more premium IP.

What critics are saying

  • Pulse Films founders are pursuing a $20.43 million claim over missed 2022 payments.
  • VICE Group's 2023 Chapter 11 and alleged insolvency still shadow counterparties and talent.
  • Layoffs and site shutdowns at VICE and Refinery29 signal shrinking publishing economics.

What makes Vice Media unique

  • VICE still combines Studios, VIRTUE, London Alley, Pulse Films, and VICE TV under one roof.
  • Shannon Washington brings 11 Ounces sports storytelling into VICE Brand Group, strengthening VICE Sports.
  • VICE's brand still converts youth-culture credibility into advertiser services and premium scripted production.

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Company News

Shots
Oct 15th, 2026
Shannon Washington named President of VIRTUE Worldwide.

Shannon Washington named President of VIRTUE Worldwide. by shots News on 15th October 2026 The decorated creative leader will spearhead VIRTUE rebrand while expanding VICE's branded entertainment and sports marketing capabilities. VICE Media announced the appointment of award-winning creative leader, brand builder and culturist Shannon Washington as President of its creative agency known today as VIRTUE Worldwide. Washington will report directly to VICE Media CEO Adam Stotsky. As part of her remit, Washington will determine the future of the agency's name and how to better leverage its connection to the VICE brand across the company's wider portfolio. Her appointment signals a bold new chapter for VICE, expanding the company's capabilities in brand strategy and creating breakthrough, culturally relevant work for clients. Additionally, Washington will be tasked with expanding the company's brand marketing via the VICE Sports brand. "We are thrilled to welcome Shannon, a rare powerhouse who blends unmatched creative vision with deep business acumen," said Stotsky. "She is the ideal leader to drive our agency's next phase of growth, accelerating new business and delivering provocative, groundbreaking strategy and creative work that elevates our clients' brands. Beyond the agency, Shannon will help us better leverage the strength of VICE across our business units and continue to expand our VICE Sports footprint." In her new role, Washington will work closely with Amy Powell, President of VICE Studios, to continue to build VICE's branded entertainment offering, as well as with Andrew Lerios, President of London Alley, VICE's award-winning production and creative company home to world-class and emerging directors across the globe. As part of this leadership transition, Kerry Tucker will take on the role of Chief Growth Officer at London Alley, reporting to Lerios. "VICE has always seen where culture is headed, but there's something bigger happening here," said Washington. "For two decades, our industry has optimised creativity out of business, leaving us with a narrow and superficial definition of what it means to be brave. Leading VICE's creative agency is an opportunity to transform a creative business and build one differently. Expanding my work in sports with the full force of VICE makes that opportunity even bigger. Ultimately, VICE is the right place to do this work because being where others aren't and doing what others won't is in this brand's DNA, a place where cultural resonance, growth, strategy and provocation are the same conversation. I'm excited to help brands take meaningful risks, create cultural impact and leave a mark." Renowned for transforming creative organizations and building culture-shifting brands, Washington brings a track record of connecting creative ambition to business growth. Most recently, as Managing Partner of 11 Ounces, she elevated the studio into a creative and consulting powerhouse at the intersection of sports, entertainment and brand storytelling, advising athletes, leagues, teams and brands including the WNBA, New York Liberty and PUMA on creative strategy, content and experiences. VICE is also establishing a strategic partnership with 11 Ounces to pursue its VICE Sports marketing efforts, with Washington continuing to serve as an Advisory Partner for the company. Previously, as Global Chief Creative Officer at Gotham/McCann Worldgroup, Washington transformed the 30-year-old beauty specialist into a broader creative business, expanding its capabilities, categories and revenue opportunities. Under her leadership, the agency earned its first Webby and Clio Awards while expanding beyond its traditional beauty remit. Before that, as US Chief Creative Officer at R/GA, Washington reshaped the agency's flagship office through the pandemic, improving retention and leading a series of significant new business wins, including Uber, Sephora and TurboTax, the second-largest win in IPG in 2023. Throughout her career, Washington has developed new models for creative organisations, advised leaders on creative operations and brought an interdisciplinary perspective spanning sports, beauty, finance and culture. She is a two-time Cannes Lions Jury President and has been named Ad Age's CCO of the Year, an Adweek Creative 100 honouree and one of Fast Company's Most Creative People in Business. Stotsky continued, "I'm deeply grateful to Kerry Tucker for her outstanding leadership at VIRTUE and for positioning the business for its next stage of growth. I'm also excited about her new executive role at London Alley, where she will continue to serve as a bridge across VICE, ensuring we offer clients a comprehensive suite of brand marketing solutions, from strategy and creative advertising to branded entertainment and commercial production, and vice versa." Membership offers you insight, inspiration and tools to transform your workflow Find out more

Little Black Book (LBB)
Oct 14th, 2026
Shannon Washington named president of VICE's VIRTUE Worldwide.

Shannon Washington named president of VICE's VIRTUE Worldwide. Former managing partner at 11 Ounces will spearhead VIRTUE rebrand while expanding VICE's branded entertainment and sports marketing capabilities Editorial Series People moves, company launches, account wins and other business news. VICE Media has appointed award-winning creative leader, brand builder and culturist Shannon Washington as president of its creative agency known today as VIRTUE Worldwide. Shannon will report directly to VICE Media CEO Adam Stotsky. As part of her remit, Shannon will determine the future of the agency's name and how to better leverage its connection to the VICE brand across the company's wider portfolio. Her appointment signals a bold new chapter for VICE, expanding the company's capabilities in brand strategy and creating breakthrough, culturally relevant work for clients. Additionally, Shannon will be tasked with expanding the company's brand marketing via the VICE Sports brand. "We are thrilled to welcome Shannon, a rare powerhouse who blends unmatched creative vision with deep business acumen," said Adam. "She is the ideal leader to drive our agency's next phase of growth - accelerating new business and delivering provocative, ground breaking strategy and creative work that elevates our clients' brands. Beyond the agency, Shannon will help us better leverage the strength of VICE across our business units and continue to expand our VICE Sports footprint." In her new role, Shannon will work closely with Amy Powell, president of VICE Studios, to continue to build VICE's branded entertainment offering, as well as with Andrew Lerios, president of London Alley, VICE's award-winning production and creative company home to world-class and emerging directors across the globe. As part of this leadership transition, Kerry Tucker will take on the role of chief growth officer at London Alley, reporting to Andrew. "VICE has always seen where culture is headed, but there's something bigger happening here," said Shannon. "For two decades, our industry has optimised creativity out of business, leaving us with a narrow and superficial definition of what it means to be brave. Leading VICE's creative agency is an opportunity to transform a creative business and build one differently. Expanding my work in sports with the full force of VICE makes that opportunity even bigger. Ultimately, VICE is the right place to do this work because being where others aren't and doing what others won't is in this brand's DNA - a place where cultural resonance, growth, strategy and provocation are the same conversation. I'm excited to help brands take meaningful risks, create cultural impact and leave a mark." Renowned for transforming creative organisations and building culture-shifting brands, Shannon brings a track record of connecting creative ambition to business growth. Most recently, as managing partner of 11 Ounces, she elevated the studio into a creative and consulting powerhouse at the intersection of sports, entertainment and brand storytelling - advising athletes, leagues, teams and brands including the WNBA, New York Liberty and PUMA on creative strategy, content and experiences. VICE is also establishing a strategic partnership with 11 Ounces to pursue its VICE Sports marketing efforts, with Washington continuing to serve as an Advisory Partner for the company. Previously, as global chief creative officer at Gotham/McCann Worldgroup, Shannon transformed the 30-year-old beauty specialist into a broader creative business, expanding its capabilities, categories and revenue opportunities. Under her leadership, the agency earned its first Webby and Clio Awards while expanding beyond its traditional beauty remit. Before that, as US chief creative officer at R/GA, Washington reshaped the agency's flagship office through the pandemic, improving retention and leading a series of significant new business wins, including Uber, Sephora and TurboTax - the second-largest win in IPG in 2023. Throughout her career, Shannon has developed new models for creative organisations, advised leaders on creative operations and brought an interdisciplinary perspective spanning sports, beauty, finance and culture. She is a two-time Cannes Lions Jury President and has been named Ad Age's CCO of the Year, an Adweek Creative 100 honouree and one of Fast Company's Most Creative People in Business. Adam continued, "I'm deeply grateful to Kerry Tucker for her outstanding leadership at VIRTUE and for positioning the business for its next stage of growth. I'm also excited about her new executive role at London Alley, where she will continue to serve as a bridge across VICE, ensuring we offer clients a comprehensive suite of brand marketing solutions - from strategy and creative advertising to branded entertainment and commercial production, and vice versa."

The Hill
Oct 13th, 2026
Don't let America's enemies use defamation lawsuits as proxy warfare.

Don't let America's enemies use defamation lawsuits as proxy warfare. by Wesley Alexander Hill, opinion contributor - 10/13/26 10:00 AM ET Expectations for the September summit between Chinese President Xi Jinping and President Trump were low and were largely met. The meeting produced a few modest agreements, including additional economic talks and new channels for discussing artificial intelligence and preventing military crises, but the fundamental disputes between Washington and Beijing remain unresolved. This is no surprise. A stalemate was widely predicted, and few incentives exist for compromise right now. This doesn't mean the competition will stop. Instead, it will migrate. Domestic stalemates tend to empower the courts. International stalemates increasingly do the same. International lawfare is nothing new, and China has become particularly adept at using legal mechanisms as an instrument of statecraft. As Washington and Beijing settle into prolonged strategic competition, American courts will inevitably become another arena where both sides seek leverage. Chinese entities are already testing the limits of American jurisprudence. Chinese automaker BYD sued both the Alliance for American Manufacturing and VICE Media for defamation. More recently, Chinese semiconductor company Yangtze Memory Technologies sued the Danish firm Strand Consult over allegedly false and damaging statements. Each case stemmed from allegations that the companies were cooperating with the Chinese government. Courts dismissed all three cases. Now, a lawsuit brought by Azerbaijan against CNN offers an early glimpse of what full-blown sovereign international lawfare in American courts could look like. Azerbaijan has sued CNN in federal court over a June report alleging that Israel had used Azerbaijani territory for military and intelligence operations against Iran. Azerbaijan says the allegations were false, relied on anonymous sources and ignored the government's denials before publication. Azerbaijan argues that CNN's reporting created a national security threat, exposing the country and its citizens to retaliation. Iran had already attacked Azerbaijan in March. CNN has stood by its reporting. Azerbaijan is asking an American court to consider whether a sovereign entity can seek damages when false reporting produces concrete security consequences. The complaint acknowledges this as a novel legal question - a test case. American courts have historically been deeply skeptical of U.S. state and federal government agencies and offices using defamation law against their domestic critics, particularly the press. Whether the U.S. legal system distinguishes between criticism of a government by its own citizens and allegations about a foreign sovereign state made by an American media organization remains an open question. Azerbaijan's argument invites courts to distinguish between domestic and foreign government plaintiffs. Azerbaijan may have a legitimate grievance. However, if American courts recognize a foreign sovereign's ability to bring such claims against the U.S. press, they will create a mechanism available not only to Azerbaijan. A precedent permitting a foreign government to sue American media organizations over alleged national security damage could easily be invoked by Beijing, Chinese state-owned enterprises or other state-linked entities. China itself could argue that false reporting about its activities caused measurable economic or national security harm. Beijing could then seek to turn what was previously a political dispute into a legal proceeding. The lawsuit would not have to succeed to cause damage. The United States has spent years building its China policy around executive orders. Congress has often responded after the fact, leaving the courts to interpret an increasingly complicated collection of rules and rulings. This is a vulnerability. Sustained competition with China requires durable statutory authorities, clear congressional mandates and predictable judicial standards. Otherwise, every new restriction invites litigation, and every legal ambiguity becomes another potential avenue for Chinese leverage. The answer is not to prevent foreign actors from using American courts or to dismiss Azerbaijan's lawsuit against CNN because of what Beijing might do. Nor should Washington weaken judicial independence simply because China might eventually exploit a precedent. Those principles are precisely what make the American system durable. Instead, Congress has a few actionable bipartisan bills it can advance to preempt Chinese lawfare. An ounce of prevention is worth a pound of cure. Congress can strengthen safeguards for journalists reporting on foreign activities through the Granite Act and establish a definition of transnational repression that includes lawfare through amendments to the STOP TNR Act. The SAMS Act of 2025 can codify ever-contentious critical minerals executive orders, while the Restoring American Mineral Security Act empowers trade representatives to work with foreign partners to counter Chinese critical minerals initiatives. Meanwhile, the COINS Act of 2025, enacted through the 2026 defense authorization, directs the Treasury Department to restrict certain U.S. investments in countries of concern involving sensitive technologies. These are all steps in the right direction. These stalled bills, among many worthy considerations backlogged by congressional myopia, must be passed. Pleading for bipartisan action on common-sense bills is a thoroughly American tradition I must now indulge. Many more worthy bills remain unlisted here, and reasonable minds will disagree on which ones to prioritize. But at least some of them must be advanced to preempt a predictable deluge of lawfare. If Washington fails to grasp the urgency, Beijing will not fail to seize the opportunity. Wesley Alexander Hill is the associate director and lead analyst for the Energy, Growth, and Security Program at the International Tax and Investment Center. Hill focuses mostly on Chinese influence in the Global South and Sino-American energy competition.

Ticker News
Sep 7th, 2026
AI is moving fast. Are businesses losing the human edge?

AI is moving fast. Are businesses losing the human edge? AI's rise demands a balance between technology and human judgement, says Mark Adams at The Tax Summit in Sydney. AI is transforming the way businesses operate, but as the technology races ahead, the biggest challenge may be keeping people at the heart of the revolution. At The Tax Summit in Sydney, Mark Adams, Co-Founder of Vice Media and Araya Labs, explores what a people-powered future looks like in an increasingly AI-driven world. From businesses chasing the latest AI hype to the decisions that should never be handed over to a machine, the conversation examines where human judgement remains critical. As AI becomes more capable, leaders are also facing the challenge of adapting without being overwhelmed by the pace of change. Adams also looks at what separates businesses getting AI right from those getting it wrong, and why the future may depend less on having better AI and more on having better people using it. His insights offer a closer look at how businesses can embrace the technology without losing sight of the human element. #AI #ArtificialIntelligence #FutureOfWork #Business #Technology #Leadership #Innovation #TaxSummit

Shots
Mar 27th, 2026
Entropico strengthens its Sydney studio.

Entropico strengthens its Sydney studio. Meet the new faces fuelling Entropico's growth, as the global creative company builds out creative and post bench with six senior Sydney hires. Multidisciplinary creative studio Entropico, is strengthening its Sydney studio with multiple hires across creative and post-production. The team that brought you triple j's celebrated sonic rebrand, the NSW Government's high impact #MakeNoDoubt consent and Coercive Control campaigns, Netflix original feature ONEFOUR: Against All Odds, branded feature documentary Lane Violation with Disney+ and Hahn, and Google's global 2025 Black-Owned Friday campaign (and picked up a D&AD social impact pencil in the process), have raided the creative vanguard to expand their in-house creative and post-production capabilities. Entropico, known for delivering comprehensive global campaigns for titans like Google, Square, Peloton, and YouTube, was built on the belief that diverse perspectives and a multidisciplinary creative ecosystem is the best framework for effective advertising and bold cultural moments. The studio is scaling its Sydney team to support its growing global footprint, which also includes offices in Los Angeles and New York City. The expansion brings in talent across creative leadership, post-production, and design, including: Head of Post Production - Arthur Randell. Post Production Executive for Emmy-award winning projects, Randell joins from VICE Media, where he served as Senior Director of Post Production. With a career spanning HBO and Showtime, and credits at Tribeca and Berlin Film Festivals, Randell brings a unique expertise in designing complex global workflows and managing large-scale, multi-million dollar operations. Creative Director - Harri Dunwell. Formerly of Thinkerbell and founder of BOY! Incognito, Dunwell brings a decade of agency leadership and experience design across brand, digital and emerging technology. With a background spanning fashion, culture, Web3 and AI-powered platforms, he has built and led multidisciplinary teams at the intersection of creativity, technology and contemporary culture. He will lead the multi-disciplinary creative team in Sydney, focusing on work that is strategically sharp and culturally urgent. Senior Post Producer - Tanya Curnow. With 15 years of experience at global titans including The Mill and FutureDeluxe, Curnow's expertise ranges from traditional CG and post-production pipelines to emerging tech involving robotics and game-engine-based solutions. Working directly with brand and marketing teams at the global headquarters of Apple, Google, BMW, Amazon, and Mercedes-Benz, Curnow's an Australian-born creative production star making some of the world's slickest tech campaigns, just like Entropico. Membership offers you insight, inspiration and tools to transform your workflow Find out more Senior Motion Designer - Supriya Bhonsle. Previously a Creative Lead at Never Sit Still, Supriya specialises in high end commercial motion graphics with a broad skill set ranging from animation to illustration, compositing and art direction. Incredible narrative character design, slick and seamless movement, unexpected and eye-catching illustrative style. Senior Designer / Art Director - Anthony "Pads" Hinton. A former creative lead for General Pants, Ksubi, and Sibling, Hinton's beauty-in-simplicity philosophy has shaped campaigns for Splendour in the Grass and Vivid 2025. His work is characterized by clean, intentional, and tactile design. Motion Designer - Karina Smole. With experience in scroll-stopping social assets, slick explainer videos, comprehensive brand motion toolkits and bingeable broadcast campaigns for the likes of SBS, AKQA, Nectar and Future Super, Karina moves effortlessly between hand-rendered animation styles, and data-generative design. Her stylish bold and playful, makes Karina the perfect artist to join Entropico's growing global motion design team. "These six new team members represent the absolute vanguard of their respective crafts," says Entropico Founding Partner Erin Moy. "By investing in post-production leadership and really interesting artists, we are ensuring that Entropico remains at the edge of creative and production innovation, delivering bigger, better, and more interesting work for our global partners."

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