Today, Vidyard has announced its entry into the AI avatar market, introducing an AI Avatars feature to its Messages platform.

KITCHENER, Ontario--(BUSINESS WIRE)--Video messaging leader Vidyard today announced the introduction of the industry’s first hyper-realistic AI Avatars – that look and sound just like the user – to the Vidyard Messages platform. Top global sales and marketing organizations, including HubSpot, Microsoft, LinkedIn, and SP Global, use the platform to increase effectiveness and scale outreach when communicating with customers and prospects. AI Avatars help sales organizations scale all stages of the sales cycle and enable marketers to create high-quality, personalized videos while minimizing the time spent recording and editing. See it in action here. “AI Avatars will be a game-changer for our sales team, who understand how much more effective video is than text when engaging customers and prospects,” said Matt Green, CRO of Sales Assembly. “Removing the need to sit and record each personalized message, over and over, will not only give our team more time to focus on high-impact sales activities but also gives us the confidence that our message is being delivered and received accurately, consistently and compellingly.”

With AI Avatars, Vidyard aims to facilitate “personalized video communications at scale.”