TikTok has announced today the formation of its Marketing Partner Program, which links up advertisers with roughly 20 technology providers across various sectors to help them create, measure, and optimize their campaigns. The inaugural members of the Marketing Partner Program -- all of whom have been personally certified by TikTok -- provide services across four key sectors: campaign management, creative development, branded effects, and measurement, the company says. The program is roughly analogous to the YouTube Measurement Program, and is part of TikTok For Business -- a recently-launched web platform where marketers can review all of the platform’s ad products, make purchases, track their spending, and glean information about best practices. “With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” Melissa Yang, TikTok’s head of ecosystem partnerships, wrote in a blog post unveiling the Marketing Partner Program. “We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools.” TikTok has announced today the formation of its Marketing Partner Program, which links up advertisers with roughly 20 technology providers across various sectors to help them create, measure, and optimize their campaigns.