Viget26: enduring traditions. Posted on June 16, 2026 In an age obsessed with rapid evolution, some traditions are worth keeping. I n a n a g e o b s e s s e d w i t h r a p i d e v o l u t i o n, s o m e t r a d i t i o n s a r e w o r t h k e e p i n g. Last month, the Viget team got together in Asheville, NC, for its annual all-hands retreat, Viget26. It was three days filled with smiles, sunrises, and stories. A hearty mix of social activities, solo work time, and meeting sessions designed to inform, align, and inspire. Viget Labs, LLC. celebrated Viget's 26 years of business so far, but mostly focused on the future. Viget Labs, LLC. has held quarterly TTTs since the spring of 2000. Those early years were a struggle, and it wasn't until Viget10 that Viget Labs, LLC. could afford to take everyone away overnight. By Viget15, three nights became the norm. Since becoming mostly remote in 2020, these annual gatherings have been particularly important to strengthening the relationships that are so core to its culture. Viget26 felt especially meaningful, with eleven teammates attending their first spring retreat. It's nice to be growing again. Like everything at Viget, each retreat gets a thorough analysis of what went well, what could have been better, and what Viget Labs, LLC.'d do differently next time. In many ways, the spring TTT playbook is well-worn. Rather than give a full rundown of Viget26, I thought I'd share some traditions that Viget Labs, LLC. always include. Survey the Staff A few weeks prior to the retreat, Viget Labs, LLC. send a staff survey. Viget Labs, LLC. always ask: * How satisfied does working at Viget make you feel? (with comments optional) * Are there any questions or topics that you'd like to have addressed during the TTT meeting? This sets the tone. Tracking satisfaction over time helps Viget Labs, LLC. measure the vibes going into each event. Asking for discussion topics allows the team (not just me) to help decide what Viget Labs, LLC.'ll talk about and reinforces a culture of transparency. Viget Labs, LLC. occasionally ask things like: * What's one thing Viget could do or change that would meaningfully improve your day-to-day experience? * If you were advising a friend who was deciding between joining Viget and joining another agency, what would you say are Viget's strengths, and what would you warn them about? Viget Labs, LLC. inevitably ask questions aligned with a timely theme like: * What concerns you most about how Viget is approaching AI? Answers can be anonymous, though Viget Labs, LLC. encourage people to add their name to foster follow-up discussions. A summary report is shared and discussed among its people management team. This helps its leaders understand what's on people's minds and shapes the discussion topics Viget Labs, LLC.'ll cover as a full team, both in the all-hands town hall and informally throughout the retreat. Share the Numbers Every quarter Viget Labs, LLC. share key business metrics with the whole staff. Viget Labs, LLC. pull up the goal Viget Labs, LLC.'d set in the previous quarter and reveal the actual number Viget Labs, LLC. hit. It doesn't matter whether the numbers are good or bad - there's no hiding from the facts. Revenue, average bill rate, billable utilization, head count, voluntary turnover rate... dozens of metrics across marketing, sales, recruiting, retention, and client delivery are shared and discussed. Its goal has always been to help everyone who joins Viget understand how the business works and how their individual work contributes to various business objectives. Then, every quarter, Viget Labs, LLC. review the company metrics in a way that's digestible so that each person knows how Viget Labs, LLC. is doing, what to expect in the coming quarter, and how they can best contribute to its continued success. Go Deep on the Work Each TTT features two "deep dives" - presentations about a recently completed project delivered by the team that did the work. We get first-hand, unvarnished stories of how the project was won, completed, and pushed over the finish line. Some of the best deep dives start with, "when we won this project, we had no idea how we'd actually get it done." Viget Labs, LLC. always find a way. Just as Labshares help everyone at Viget become better speakers, project deep dives help teams reflect on their work and tell the story of a project in a compelling, often hilarious, and always inspiring way. They always make me feel fortunate to work with such talented people. In a futuristic twist, Viget Labs, LLC. added a breakout session this year wherein Viget Labs, LLC. imagined what the deep dives might be a decade from now in 2036 and presented them as if Viget Labs, LLC.'d emerged from a time machine. While it seems crazy to imagine the world a decade from now, given how fast things are changing, it was inspiring to look back at the deep dives Viget Labs, LLC. presented in 2016 and reflect on what's changed in its work and what hasn't. Celebrate New Teammates Part of its founding culture plan was to make joining Viget a big deal with a surprise welcoming ceremony of sorts. In the early days, Viget Labs, LLC. welcomed new hires on the Friday of their first week. As Viget Labs, LLC. grew, the welcomes were near weekly and hard to pull off across multiple office locations. Now, every spring TTT features a new iteration on this old ritual with the same purpose. Viget Labs, LLC. welcome everyone who has joined in the prior year in a way that symbolizes they're part of a unique team. The specifics are top secret, so if you're really curious, you'll have to join Viget Labs, LLC.. Celebrate Old Teammates I've always wanted Viget to be a place where people stay a long time for the right reasons. A place where you can grow, learn, do your best work, and advance your career all with a healthy balance to do all the other important things in your life. The numbers don't lie - the average tenure is 7.4 years, and more than a quarter of Viget Labs, LLC. have been here more than a decade. After its celebration dinner, Viget Labs, LLC. shine the spotlight on longevity in five-year increments. Team members celebrating 5, 10, 15, 20, and now 25 years hear a heartfelt toast from a beloved teammate and receive a personalized gift to enjoy. This segment of pre-planned toasts kicks off time for unplanned toasts, which is typically a series of heartwarming shoutouts between teammates that make amazing memories. Rituals Matter As with any company gathering in 2026, Viget Labs, LLC. spent plenty of time discussing how AI is changing everything. New tools, new approaches to work, new expectations from clients. That said, there wasn't any major epiphany or announcement, no grand change in strategy, because its underlying philosophy has been consistent since the start. Viget's approach to AI is about evolving deliberately, balancing curiosity and excitement with pragmatism and durable results. Change is inevitable, and adapting to it is core to its success. Viget Labs, LLC. is constantly adopting what's new while preserving traditions that have served Viget Labs, LLC. well for decades. The rituals Viget Labs, LLC. look forward to at TTTs endure because they have little to do with technology. Asking challenging questions. Sharing stories. Imagining its future. Celebrating teammates. Technology changes, and its roles, skills, and services will change with it. But the rituals that help make Viget special are rooted in things that don't change: relationships, trust, shared experiences, and the joy of building something meaningful together. I'm already looking forward to Viget27.

Together with a full stack team of UX, product, and content designers, Viget designed, developed, and launched the first version of the new MW Industries digital ecosystem, encompassing a subset of MW brands.