VIRTUE Asia creates Toyota's 'Move Your World Beat' to connect Asia through music. August 11 2026, 9:07 am BY Adam Shaw No Comments VIRTUE Asia has launched a new campaign, Move Your World Beat, for Toyota Motor Asia, extending the Move Your World brand platform with a regional celebration of musical creativity. Building on Move Your World's belief in progress and empowerment, 'Move Your World Beat' carries that vision forward, from celebrating movement to inspiring collective progress through the universal language of music, bridging heritage and innovation. More than a campaign, 'Move Your World Beat' is a living platform, one where Toyota builds the stage and lets Asia's creators lead. This is where music becomes the medium, and the communities behind it become the message. At its heart, 'Move Your World Beat' brings together Asia's established creatives and emerging artists to collaborate, experiment and empower the next generation to express their culture through contemporary music. 'Move Your World Beat' has launched through a TikTok-led creator programme and brings together a broad group of artists including Malaysia's multi-instrumentalist and DJ Belle Sisoski, Pakistan's musician and ethnomusicologist Natasha Noorani, Philippines's Miguel Benjamin and Paolo Benjamin from indie folk pop band Ben&Ben, Singaporean indie singer-songwriter and producer Shye, Thai-Italian singer-songwriter Valentina Ploy, and Vietnam's music producer and DJ 2pillz. Tasked to produce original music using the sounds of a Toyota, from subtle clicks and ambient hums to engineered tones, the sounds are reimagined through each artist's unique style. By transforming the functional sounds of a vehicle into creative expression it highlights the idea that movement is not just physical, but cultural and emotional. Each track becomes a reflection of both individual artistry and common identity, contributing to a larger body of work that celebrates Asia's diversity while uniting it through music. 'Move Your World Beat' then extends to the production and launch of a regional collective beat, where the musical talents of the artists from six countries come together for a regional collaboration that resonates across Asia, to be released later this year. Jonathan Tan, account director at VIRTUE Asia, said: "By leveraging TikTok and engaging musical creators, Move Your World Beat is a brand platform built for cultural participation and collaboration that enables Toyota to connect with the region's large youth population, while giving back to the community in meaningful ways. Instead of speaking at audiences, we're creating a system where culture is co-created to build a living cultural ecosystem that evolves through shared ownership." Jaja Ishibashi, general manager at Toyota Motor Asia, added: "At its heart, Move Your World is about Toyota's commitment to the communities in Asia, the freedom to move, and the thrill and joy of moving forward together. With Move Your World Beats, we bring that same spirit to music, a universal language that unites our communities and moves us all a little closer. By supporting creators and bringing different voices together, we hope to inspire new forms of expression and show that when we move together, we can create something greater than any one of us could achieve alone."

V47 Entertainment partners with COL Group on Southeast Asia microdrama expansion. Brands will gain access to original microdramas, creator-led activations, and sponsorship opportunities designed for mobile-first audiences. V47 Entertainment and COL Group have partnered to develop brand-funded microdrama and vertical-first entertainment opportunities across Southeast Asia. Through its brand and culture agency VIRTUE Asia, V47 Entertainment will work with COL to develop, package, and distribute branded content spanning microdrama, vertical video, and mobile-first narrative entertainment for marketers in the region. The partnership will offer formats including original brand-enabled microdramas, sponsorship of existing vertical entertainment properties, and creator-led activations designed for mobile-first audiences. According to the release, audiences in Southeast Asia are among the world's most engaged consumers of microdrama and vertical entertainment. It cited an Omdia report stating that Asia's five largest microdrama apps reached a combined 150 million monthly active users in February last year. "Brand marketers across South East Asia are telling us the same thing, they want vertical formats and microdramas, but they need a partner who understands both the creative craft of the platform and the commercial reality of activating against it," said Lesley John, CEO, VIRTUE Asia. "This partnership gives our clients direct access to one of the most exciting leaders in the category, backed by the regional brand and cultural expertise our team has been building for years. It is a meaningful step forward for the brand-funded entertainment opportunity in South East Asia." "V47 was created around a simple belief that brands will increasingly need to move beyond advertising and participate directly in entertainment ecosystems audiences actively choose," said David Webster, Chairman of Vault47 Group and V47 Entertainment. "Microdrama and vertical storytelling represent one of the fastest-moving shifts in entertainment consumption today, and the partnership with COL allows us to connect brands, creators, platforms and audiences in ways that simply weren't possible before." "South East Asia is a strategically important market for us, and V47 and VIRTUE Asia bring the brand and commercial capabilities we believe will help unlock its full potential," said Timothy Oh, Flareflow chief marketing officer and general manager of COL Group. "We see this partnership as a powerful vehicle to drive our Vertical 2.0 strategy by bringing next-generation, premium brand-funded stories to audiences in the region in a way that respects both the creative craft and the massive commercial opportunity." COL Group is a China-listed digital entertainment company focused on content development, distribution, and intellectual property management. According to the release, the company pioneered the microdrama format in China before launching FlareFlow, which has 33 million registered users across more than 200 countries and regions. V47 Entertainment launched in late 2025 as a joint venture between VIRTUE Asia and Goldfinch International to develop and commercialize brand-enabled entertainment intellectual property across Asia. The partnership will operate across ASEAN markets including Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. Initial brand campaigns and creative collaborations are expected to be announced in the coming months.