Virtuous

Virtuous

Nonprofit CRM and fundraising platform

About Virtuous

Simplify's Rating
Why Virtuous is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consulting

Social Impact

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$37.4M

Headquarters

Phoenix, Arizona

Founded

2014

Overview

Virtuous provides a customer relationship management (CRM) and fundraising platform specifically designed for nonprofit organizations. The platform helps these organizations manage their donor relationships and enhance their fundraising efforts. It includes tools for donor management, marketing automation, and executing campaigns across multiple channels. Unlike many competitors, Virtuous focuses on creating personalized experiences for all donors, regardless of their giving level, which helps nonprofits engage supporters more effectively. The goal of Virtuous is to simplify the fundraising process and improve donor experiences, ultimately increasing the impact of nonprofit organizations.

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Simplify's Take

What believers are saying

  • Virtuous raised $100M to develop AI tools and expand platform features.
  • The company achieved 525% growth over the past three years.
  • Virtuous was named #1 Momentum Leader in nonprofit CRM by G2.

What critics are saying

  • Increased competition from emerging nonprofit CRM platforms could erode market share.
  • Rapid technological advancements may outpace Virtuous's integration capabilities.
  • Economic downturns could reduce donations, impacting demand for fundraising solutions.

What makes Virtuous unique

  • Virtuous offers a CRM tailored specifically for nonprofit organizations.
  • The platform integrates AI-driven predictive analytics for enhanced donor engagement.
  • Virtuous provides comprehensive tools for donor management and marketing automation.

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Funding

Total Funding

$37.4M

Below

Industry Average

Funded Over

5 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Family Planning Benefits

Employee Recognition

Community Engagement

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 4%
PR Newswire
Apr 23rd, 2025
Virtuous Welcomes Renowned Nonprofit Thought Leader, Technologist And Author Nathan Chappell As Chief Ai Officer

Chappell's two decades of nonprofit leadership will help Virtuous deliver industry-leading AI solutions that transform the future of fundraising PHOENIX, April 23, 2025 /PRNewswire/ -- Virtuous, the leading responsive fundraising platform, today announced that accomplished nonprofit veteran Nathan Chappell has joined the company as Chief AI Officer. Chappell joins the company's executive team and will lead its initiatives focused on building AI tools for nonprofit fundraising teams and empowering the nonprofit sector with data intelligence best practices

Techable
Oct 2nd, 2024
Virtuous Raises $100M for Nonprofits

Virtuous, a Phoenix-based platform supporting nonprofit donations, announced raising $100 million in a Series C round led by Susquehanna Growth Equity. The company offers personalized CRM approaches to enhance donor relationships and automate fundraising. With the new funds, Virtuous plans to develop AI tools, expand integration features, and upgrade its platform. CEO Gabe Cooper emphasized that the company was not acquired but gained new minority shareholders.

U.S. Securities and Exchange Commission
Aug 12th, 2024
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

PR Newswire
May 14th, 2024
The Responsive Nonprofit: A New Book By Gabe Cooper, Ceo Of Virtuous

Cooper's second book aims to help transform nonprofit organizations to drive greater innovation and impact.PHOENIX, May 14, 2024 /PRNewswire/ -- Liberalis Publishing announces today the launch of Gabe Cooper's new book, The Responsive Nonprofit: Eight Practices that Drive Nonprofit Innovation and Impact. Cooper is the CEO of Virtuous, the leading software platform for nonprofit organizations.This new book provides a roadmap for nonprofits to accelerate innovation, transform their operations, improve the organizational culture, and increase generosity toward their mission.The Responsive Nonprofit by Gabe Cooper, CEO of Virtuous, provides a roadmap for nonprofits to accelerate innovation, transform their operations, improve the organizational culture, and increase generosity toward their mission. The book is available now in print, digital, and audio formats.Nonprofit leaders have widely praised the book:"A clarion call for nonprofits to embrace change, foster cultures of collaboration and transparency, and leverage the power of storytelling and community to drive an epic, outsized impact." -Becky Endicott, Co-Founder + Chief Storyteller, We Are For Good"The Responsive Nonprofit delivers a profound exploration of innovative practices that are key to achieving breakthrough results for modern charitable organizations." -Nathan Chappell, Co-author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges"Bursting with energy and expertise, this book is a goldmine of innovative practices, engaging stories, and practical tips to improve your fundraising efforts." -Maureen Walbeoff, Nonprofit Digital Strategist & Technology ExpertThe Responsive Nonprofit is Cooper's second book. His first book, Responsive Fundraising: The Donor-centric Framework Helping Today's Leading Nonprofits Grow Giving , was released in 2020."I am incredibly excited to share this new book with leaders in the nonprofit sector," says Gabe Cooper. "I believe the eight practices I've outlined can help nonprofits break down team silos, drive toward shared goals, embrace change, and build a culture of innovation."The Responsive Nonprofit is available in print, digital, and audio formats. Cooper will be hosting a live webinar about the book on May 21, 2024

PR Newswire
Apr 17th, 2024
Virtuous Continues Strong Growth And Momentum In Q1 2024

Software company reports record-breaking results as demand for modern solutions in the nonprofit sector increases.PHOENIX, April 17, 2024 /PRNewswire/ -- Virtuous, the leading Responsive Fundraising platform for nonprofit organizations, announced today record-breaking results from Q1 2024. The Phoenix-based company continues to expand its presence with nonprofits, now serving over 2000 customers worldwide and has achieved 525% growth over the past three years.Key highlights from Q1 include:Virtuous continues to expand its presence with nonprofits and has achieved 525% growth over the past three years. Post this Virtuous, the leading Responsive Fundraising platform for nonprofit organizations, had a record-breaking Q1 2024. Key highlights include launching two innovative new products, VirtuousBI and RaiseDonors, bringing on Jeff Perkins as its new Chief Marketing Officer, and being named by G2 as the #1 Momentum Leader in the nonprofit CRM category.New product launches: Virtuous launched two new products in Q1 - VirtuousBI and a new version of RaiseDonors. VirtuousBI is a data analytics engine and report builder designed to help nonprofits gain better insights from their giving and marketing data. The new RaiseDonors empowers organizations with flexible enterprise-grade tools built to create a highly engaging donor experience and drive increased online giving.Awards and accolades: In the recent G2 Spring Report , Virtuous was named the #1 Momentum Leader in the nonprofit CRM category and received a total of 15 badges, including "High Performer," "Users Most Likely to Recommend," and "Users Love Us." As G2 one review states, "The clean, simple, refined, and intuitive interface is literally a joy to use every day

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