Virtus

Virtus

Commercial insurance brokerage delivering tailored solutions

Overview

Virtus Insurance provides tailored insurance brokerage services for businesses, focusing on property and casualty coverage and employee benefits. It helps clients by pairing experienced consultants with service providers to assess each client’s risks, exposures, and needs, then designs customized insurance programs and ongoing risk-management strategies. The product works through a consultative process: the team analyzes a client’s operations, creates a risk profile, selects and negotiates coverage with carriers, and coordinates enrollment and administration of benefits. What sets Virtus apart is its relationship-driven approach, built on the founders’ experience in larger brokerages, which emphasizes long-term partnerships, continuous optimization of coverage, and hands-on support rather than one-off transactions. The company aims to reduce clients’ risk while lowering total costs by delivering precise, data-informed insurance solutions and proactive benefit planning.

Significant Headcount Growth

About Virtus

Simplify's Rating
Why Virtus is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Financial Services

Company Size

51-200

Company Stage

Private

Total Funding

N/A

Headquarters

Overland Park, Kansas

Founded

2013

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Simplify's Take

What believers are saying

  • Outmarket eliminated one-week outsourced tasks, returning thousands of hours to client-success teams.
  • Virtus won a large customer after finding a multimillion-dollar policy exclusion with AI.
  • The August 2026 Summers hire strengthens leadership for construction, surety, and specialty growth.

What critics are saying

  • Rapid expansion across Texas, Southwest, California, and South Florida strains execution and culture.
  • Virtus now depends on Outmarket; outages or vendor drift disrupt renewals and claims work.
  • Marsh, Aon, WTW, and Newfront can outspend Virtus, crushing margin and talent retention.

What makes Virtus unique

  • August 2026: Virtus hired Matt Summers, ex-Newfront and Marsh, to scale specialty brokerage.
  • Virtus built industry-vertical teams, including aviation, private client, construction, and real estate practices.
  • July 2026: Virtus embedded Outmarket AI across workflows, shortening a 35-step operating system.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

15%
Virtus Insurance
Aug 4th, 2026
Virtus names Matt Summers President.

Virtus names Matt Summers President. by Virtus on August 4 2026 FOR IMMEDIATE RELEASE Industry veteran brings extensive experience in complex risk, specialty brokerage, and business growth OVERLAND PARK, Kan. - August 3, 2026 - Virtus today announced the appointment of Matt Summers as President, further strengthening the firm's executive leadership team as it continues its rapid expansion and investment in building the next generation of insurance brokerage. Summers brings over 15 years of experience advising clients, leading specialized practices, and building high-performing teams at several of the insurance industry's largest and most innovative organizations. Most recently, Summers served as Head of Construction & Surety at Newfront, where he led the strategy and growth of the firm's construction and surety business. He previously held senior leadership roles at Marsh and Willis Towers Watson, advising clients on complex construction, real estate, and infrastructure risks across the country. As President, Summers will work closely with Virtus Founder and CEO Andrew Gray and the firm's leadership team to advance its growth strategy, expand its specialty capabilities, and strengthen its presence in key markets, including Texas and the broader Southwest. "Matt represents the future of our industry," said Gray. "He brings a unique combination of experience leading within innovative brokerage platforms, advising on some of the most sophisticated risk placements in the country, and building high-performing teams in highly competitive markets. His perspective on technology, client experience, and specialty expertise aligns directly with where we're taking Virtus." Summers said Virtus' entrepreneurial culture, specialized business model, and long-term vision attracted him to the organization. "Virtus has built a unique platform that combines exceptional talent, a strong growth trajectory, and a willingness to challenge traditional industry norms," said Summers. "I'm excited to join a team committed to investing in people, technology, and specialization while delivering extraordinary outcomes for clients." The addition of Summers represents another significant milestone for Virtus as the firm continues to expand nationally, recruit top industry talent, and build specialized expertise across key industry verticals. About Virtus Virtus is a modern, technology-forward insurance and risk advisory firm redefining the client experience through specialized expertise and innovative solutions. Organized around industry verticals, the firm delivers deeper insights, tailored strategies, and a level of service aligned with modern client expectations. As one of the industry's fastest-growing firms, Virtus creates sustainable growth by helping clients unlock greater value, manage risk, and achieve their strategic objectives.

PR Newswire
Jul 21st, 2026
Virtus partners with Outmarket to transform commercial insurance consulting with AI.

Virtus partners with Outmarket to transform commercial insurance consulting with AI. Jul 21, 2026, 12:29 ET Collaboration Highlights How AI Empowers Agents to be Strategic Consultants and Invest In Client Relationships OVERLAND PARK, Kan., July 21, 2026 /PRNewswire/ - Virtus, a Top 100 insurance brokerage firm, and Outmarket, the leading AI platform purpose built for insurance, today announced the successful results of their strategic partnership. By integrating Outmarket's platform with its core workflows, Virtus has significantly reduced administrative burdens, enhanced client advocacy, and accelerated new business growth. Historically, highly skilled insurance consultants spend up to 70% of their time on administrative busywork. Through this partnership, Virtus aimed to flip the script, allowing their professionals to focus on high-value consulting. After testing several AI products, Virtus selected Outmarket for its ease of use and ability to integrate directly into the agency's standard operating procedures and systems of record. Key Partnership Results The integration of Outmarket's AI platform into Virtus's operations has yielded immediate, measurable success: * Massive Time Savings: Virtus is saving between 30 minutes to two hours per task performed by Outmarket, returning thousands of hours to their client-success teams annually. * Elimination of Outsourcing: Tasks that were previously sent to a third-party company with a one-week turnaround are now completed in house, in just 30 seconds. * Uncovering Critical Coverage Gaps: Using Outmarket's gap analysis tool, Virtus won a large customer by identifying a multi-million dollar policy exclusion that the prospect was unaware of. * Overturning Denied Claims: By running denial letters through Outmarket, Virtus can rapidly identify claims adjuster mistakes, allowing them to overturn the decision and get client claims paid. "Ultimately, clients want to be fully informed, and they want to make the best decisions possible for their business," said Adam Kroeger, Senior Vice President of Operations at Virtus. "Our job as an agent is to give them the tools to make those decisions. By eliminating administrative tasks behind the scenes, we can actually spend more time providing high-value consulting and investing in client relationships. In that sense, Outmarket is a strategic advantage, not just a tool that saves time." Virtus has completely revamped its sales and service process, known as the Virtus Arc, to build AI into every step. Outmarket is leveraged from pre-renewal meetings to client onboarding. Looking forward, Virtus and Outmarket are committed to ongoing innovation. The companies maintain a tight feedback loop, with Virtus's leadership collaborating directly with Outmarket's engineering team and CEO to rapidly develop new platform features, including enhancements to employee benefits modules and quote comparison tools. As Outmarket releases new modules, Virtus plans to continuously shorten its 35-step standard operating procedures, driving unprecedented speed and accuracy in the insurance space. "Virtus has been a tremendous partner in our mission to bring AI-driven transformation to the insurance industry. Their leadership team has a clear vision for the future, and their collaboration has been invaluable in helping us refine our platform to deliver immediate, high-impact results for their teams," said Vishal Sankhla, CEO and Co-founder of Outmarket. "Together, we are proving that by eliminating administrative burdens, we can empower agents to focus on what matters most: delivering exceptional value and strategic guidance to their clients." To dive deeper into the strategies and results of this collaboration, Outmarket and Virtus released a case study on their collaboration. The study highlights how Top 100 brokerages can not only succeed with AI, but weave it into the core of their business to transform operations and accelerate growth. About Virtus Virtus was founded in 2013 with the vision of developing an industry-leading insurance brokerage and consulting firm. Virtus has built core competencies through specialized expertise, technology-focused and professional delivery of Commercial, Employee Benefits and Personal Lines solutions spanning multiple verticals. Virtus takes a long-term view of the insurance industry and remains focused on high conviction organic growth and acquisition opportunities all leveraging technology to deliver superior results for clients. For more information, please visit www.virtusinsurance.com or email [email protected]. About Outmarket AI Outmarket is the leading AI platform for insurance. Purpose-built for brokerages, Outmarket delivers intelligent workflows across commercial, benefits, personal lines, and specialty insurance that turn hours of manual work into minutes. Over 250 of the world's top brokerages trust Outmarket to reduce E&O exposure, accelerate client delivery, and unlock new revenue. Outmarket is headquartered in San Francisco, California. SOURCE Outmarket AI Inc

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