Overview

Vista Outdoor focuses on outdoor sports and recreation products, with a past emphasis on a broad portfolio of brands acquired to serve outdoor enthusiasts. The company was created in 2015 as a spin-off from ATK and later grew through acquisitions. In 2024 it divested its Revelyst outdoor products business to Strategic Value Partners to sharpen its focus on its core shooting sports business, rebranded as The Kinetic Group. Its products span shooting sports gear and related outdoor equipment sold to consumers and enthusiasts. The company differentiates itself by concentrating on specialized shooting sports offerings and leveraging its heritage from ATK to support a focused brand portfolio. The goal is to maximize shareholder value by concentrating on core strengths in the shooting sports market and driving future growth within that segment.