How Vivaldi helped Accor define the future of hybrid hospitality. * Travel & Hospitality The challenge. Accor saw a significant market The Opportunity at the intersection of hospitality, coworking, and members clubs - driven by the rise of digital nomadism and blended work-leisure lifestyles. The challenge was to define a compelling, commercially viable hybrid hospitality concept that could differentiate Accor in a rapidly evolving market. The Opportunity. Vivaldi integrated cultural research, workplace behavior trend analysis, and strategic scenario planning to develop a hybrid experience concept - akin to "The Ned meets Fora" - that blended social activation, professional amenities, and long-term residence options under a single flexible offering. The concept created a new category at the intersection of hospitality, work, and living. The outcome. Accor received a clearly defined hybrid hospitality innovation concept that positioned the company as a leader in the future-of-work and lifestyle ecosystem - giving it a credible strategic proposition for digital nomads, remote workers, and experience-driven travelers seeking flexible living and working environments. Accor case study summary. Accor partnered with Vivaldi to define a hybrid hospitality concept at the intersection of hotels, coworking, and members clubs, driven by the rise of digital nomadism and blended work-leisure lifestyles. Vivaldi integrated cultural research, workplace behavior trend analysis, and scenario planning to develop a "The Ned meets Fora" concept that blends social activation, professional amenities, and long-term residence options under a single flexible offering. About Accor. Accor is a world-leading hospitality group with a portfolio of over 40 hotel brands and more than 5,600 hotels across 110 countries. Headquartered in Paris, France, Accor employs over 260,000 people and generates revenues exceeding €4 billion. The company's brands range from economy to luxury, and it has been at the forefront of reimagining hospitality for the post-pandemic era of hybrid work and flexible travel.

This is why Vivaldi has partnered with WARC to launch a playbook that defines how to design, build, and scale ecosystem brands that deliver measurable business impact.