Overview

Vividly provides a SaaS platform for trade management and promotion management for consumer packaged goods brands in the food and beverage sector. The platform helps brands plan, forecast, and automate trade promotions and the matching of deductions to sales data, so promotions are executed accurately and financially accounted for. It connects to existing sales plans and data sources in real time, enabling brands to link promotions to sales strategies and gain insights without heavy manual work. What sets Vividly apart is its end-to-end focus on growing CPG brands, offering deduction matching, real-time data integration, and automation within a user-friendly system, backed by strong customer service. The company aims to help brands achieve better financial control, reduce labor, and optimize their trade spend through clearer visibility and smarter promotional decisions.