About

Vividly provides a software platform for trade and promotion management specifically for consumer packaged goods (CPG) brands in the food and beverage sector. The platform automates processes like planning, forecasting, and deduction matching, which helps brands reconcile discounts with actual sales data. This integration allows brands to connect their promotions to sales strategies in real-time, leading to better financial control and insights into trade spending. Vividly operates on a subscription-based model and aims to enhance the effectiveness of promotional strategies for its clients.

Simplify's Take

What believers are saying

• Growing adoption of AI-driven analytics enhances Vividly's platform value.
• Omnichannel retailing trends increase demand for Vividly's integrated solutions.
• Rising demand for real-time data analytics supports Vividly's market position.

What critics are saying

• Cresicor's Bulletproof launch may increase competition in trade management.
• Cresicor's $5.6M funding could enhance their competitive capabilities.
• Intensified competition may impact Vividly's market share and growth.

What makes Vividly unique

• Vividly uses AI and machine learning to automate trade promotion workflows.
• The platform offers seamless integration with existing sales plans and data sources.
• Vividly provides real-time insights into trade spend and promotional effectiveness.

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