V

Vizio

Manufactures affordable smart TVs and soundbars

Overview

Vizio designs and sells smart TVs and sound bars that feature a built-in, ad-supported streaming platform called WatchFree. These products work by combining high-definition hardware with integrated software that allows users to access both paid apps and free, live channels without extra equipment. Unlike competitors that rely solely on hardware sales, Vizio uses a dual business model that generates ongoing revenue by selling advertising space directly through its interface. The company's goal is to make home entertainment accessible by providing budget-friendly technology that integrates hardware and free content into one system.

Significant Headcount Growth

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About Vizio

Simplify's Rating
Why Vizio is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer SoftwareConsumer GoodsEntertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Irvine, California

Founded

2002

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Simplify's Take

What believers are saying

  • Walmart and VIZIO showcased content-to-commerce integrations at NewFronts on March 23, 2026.
  • WatchFree+ added updated guide and Continue Watching on June 29, 2026.
  • Walmart reported triple-digit ad growth in VIZIO during fiscal Q4 2026.

What critics are saying

  • An adverse GPL verdict forces source-code disclosure and weakens VIZIO's software moat.
  • New VIZIO TVs require Walmart accounts for smart features, igniting privacy backlash in 2026.
  • Vizio support prompts on input switching push users toward Walmart accounts, risking churn.

What makes Vizio unique

  • Walmart ownership links VIZIO TVs directly to commerce, retail data, and connected-TV ads.
  • WatchFree+ bundles free live TV, on-demand, and home-screen recommendations across installed sets.
  • Blacknut launched on VIZIO OS in April 2026, expanding gaming beyond streaming video.

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Funding

Total Funding

$557M

Above

Industry Average

Funded Over

4 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Media Play News
Oct 7th, 2026
Vizio Ups WatchFree+ original content led by 'Jingle Bells Wedding Bells'

Vizio Ups WatchFree+ original content led by 'Jingle Bells Wedding Bells' October 7, 2026 Walmart-owned consumer electronics brand Vizio Oct. 7 unveiled a new slate of entertainment offerings, including a major expansion of premium programming partnerships, creator-led channels and original series, plus original feature-length holiday movie, Jingle Bells Wedding Bells, starring Rachel Bilson and Scott Foley, and produced by ITV America Nashville and Happy Accidents. In the first half of 2026, Vizio OS became the top-selling smart TV operating system in the U.S., now reaching 32 million yearly active devices, up 20% year-over-year, according to the Irvine, CA-based company. Engagement with Vizio's free ad-supported, live and on-demand streaming service, WatchFree+, is also accelerating, with viewing hours up 58% year-over-year. The platform now offers more than 45,000 movies and shows, and more than 400 live and local channels. With expanded relationships with MGM, NBCUniversal, Disney, A&E and A24, Vizio will expand programming this fall to include titles such as "The Good Doctor," "Chicago Fire," "Law & Order," "Property Brothers," and "Little House on the Prairie," among others. At today's Vizio 7th Advertising Week Breakfast Showcase, representatives from Omnicom, Walmart Connect and Vizio will share how the content and commerce partnership behind the film is coming to life across screens and in-store. "Where people spend their time watching entertainment matters, and we want GEICO to be part of those moments," said Arianna Orpello, GEICO's chief marketing officer. "As viewing habits continue to evolve, partnerships like this give us new ways to connect with audiences through experiences they genuinely enjoy. That's why we're proud to be the presenting sponsor of Jingle Bells Wedding Bells and to be part of a holiday viewing experience that brings people together." WatchFree+ is also expandong to feature 40 creator-led channels. Spanning comedy, food, gaming, family, lifestyle, sports and travel, the free ad-supported lineup includes MrBeast, Celine Dept, Hot Ones, The Royalty Family, Ben Azelart, Ryan Trahan, Nick DiGiovanni, Preston Playz, Rebecca Zamolo, Sam and Colby, and Uncle Roger, among others. New creator-led series, "Holiday Chocolate Workshop," features viral chocolatier Amaury Guichon and his team of expert chocolatiers as they craft ambitious, larger-than-life holiday masterpieces for a season-ending reveal. The series blends creator-led storytelling with brand opportunities across streaming and social experiences. * Vizio Unveils WatchFree+ Spring Content Showcase Vizio's ad-supported streaming service WatchFree+ has unveiled a spring content showcase that includes "Drag Race Down Under," "Project Runway, "Family Feud" and "Kevin Hart's Cold as Balls," among others. Documentaries include Samuel L Jackson: Did I Stutter? and Prince Harry: Being... * Vizio Ups Fall WatchFree+ Streaming Content Slate Vizio Oct. 12 announced it has added more than 70 new titles to its ad-supported WatchFree+ streaming platform. New documentaries include Ben & Jen: Never Say Never; Tim McGraw & Faith Hill: Country Lovin; and just released this year, Weird Al:... * Vizio WatchFree+ Streaming Channel Debuts Access to Select Peacock Content Previews VIzio June 14 unveiled a "Peacock Preview" channel offering episodes of select titles from NBCUniversal's Peacock streaming service on Vizio's ad-supported streaming app, WatchFree+. For a three-week period, Vizio television owners viewers can preview more than 16 Peacock dramas and... * Vizio Unveils 'WatchFree+' Fall AVOD/FAST Streaming Content Lineup Consumer electronics manufacturer Vizio Oct. 18 disclosed the "Fall Fest" programming lineup for its ad supported WatchFree+ streaming platform. Fall Fest is a curated collection of TV shows, movies and originals that is accessible from the Vizio Home Screen and...

NewsCheckMedia LLC
Oct 7th, 2026
Vizio expands WatchFree+ with creator channels & originals.

Vizio expands WatchFree+ with creator channels & originals. Oct 7, 2026 | TVN Staff Save this article for later! Login or create a Free Member Profile to bookmark it. Vizio said Tuesday it is expanding WatchFree+ with new premium programming partnerships, more than 40 creator-led channels and original series, including a feature-length holiday film. The rollout comes as the company says Vizio OS has become the top-selling smart TV operating system in the U.S. in the first half of 2026 and now reaches 32 million yearly active devices, up 20% from a year earlier. Vizio said viewing hours on WatchFree+, its free ad-supported streaming service, rose 58% year over year in the second quarter of fiscal 2027. The company said WatchFree+ now offers more than 45,000 movies and shows and more than 400 live and local channels. New and expanded programming partnerships include MGM, NBCUniversal, Disney, A&E and A24. Among the titles Vizio says it will add this fall are The Good Doctor,Chicago Fire, Law & Order, Property Brothers and Little House on the Prairie. Vizio also said it will debut Jingle Bells Wedding Bells, a new feature-length original holiday film starring Rachel Bilson and Scott Foley. The film is being produced by ITV America Nashville and Happy Accidents and will premiere exclusively on WatchFree+ across Vizio OS and the web this holiday season. GEICO will be the presenting sponsor of the film. Vizio said the film will be part of a broader content and commerce partnership discussed at its Advertising Week breakfast showcase with representatives from Omnicom, Walmart Connect and Vizio. The company also said WatchFree+ will add more than 40 creator-led channels spanning comedy, food, gaming, family, lifestyle, sports and travel. Creators on the lineup include MrBeast, Celine Dept, Hot Ones, The Royalty Family, Ben Azelart, Ryan Trahan, Nick DiGiovanni, Preston Playz, Rebecca Zamolo, Sam and Colby, Uncle Roger and others. Vizio announced another original, Holiday Chocolate Workshop, a creator-led series featuring chocolatier Amaury Guichon. The series will follow Guichon and his team as they create holiday-themed chocolate pieces for a season-ending reveal. The company said the new offerings will be featured at its seventh annual Vizio Advertising Week breakfast showcase, part of Walmart's larger presence at Advertising Week in New York. About mark K. Miller. Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the end of 1998, but continued his association with the company as managing editor of B&C's new monthly tabloid magazine, Digital Television, until it ceased publication in December 1999. Mark worked with Harry Jessell to launch TVNewsCheck in 2006 (as TVNewsday) and has been its managing editor since then. He can be reached at [email protected].

Pocketables
Jul 30th, 2026
Plex on your Vizio have a white box top left? You're not alone.

Plex on your Vizio have a white box top left? You're not alone. Vizio released a new version of their software last week (or the week before, I've been been a bit busy,) that has had the effect of causing the Plex app to display a small white box in the top left, most of which will get drawn over when a show starts. Unfortunately if you're watching something that made the cinematic choice to go letterbox, you'll see that white box hanging over the top right of your movie or show. From what I'm seeing it appears that if you wipe the TV's data and factory reset you also might never be able to open Plex again. The white box was the first thing I saw after I got the upgrade message, and it's terrible. I've started watching my Plex on my old NVIDIA Shield, which does everything better except work with my local plex server (for some reason it refuses to display local media art, and yes I've adjusted the allow insecure connections.) Pocketables can only hope that Vizio will push an update that fixes this at some point, but the solution in the meantime is to grab a streaming device and watch on that, or drape a black piece of paper over the top left of your screen.

PC Perspective
May 20th, 2026
Vizio smart TV owners leading the fight for control over your idiot box.

Vizio smart TV owners leading the fight for control over your idiot box. Could Pcper get access to the full code running on its Linux tvs? The legal fight between Vizio owners and Vizio itself started in 2021 and it seems Vizio's lawyers have finally run out of ways to delay the court case, as it will be going before a Californian court this year. Their legal argument doesn't stem from the privacy concerns of Vizio owners, though it is definitely a driving reason behind the case. Instead they argue that Vizio is in breach of the terms of GPLv2, seeing as how the TV's operating system is based on Ubuntu. That is a major problem for the defence as GPLv2 is legally binding and definitely applies and can be enforced. Vizio's lawyers have made some successes, or so they seem to feel, such as not having to provide "guarantees a TV will continue working properly if a user reinstalls a modified version of the OS." They seem to think that will discourage Linux gurus and speaks to the depth of their ignorance of the community. Vizio and Walmart have also tried to argue that the Software Freedom Conservancy "doesn't have the right to sue Vizio to enforce license terms" and that "GPL is a software license, not a contract". These do not seem like strong arguments; but Pcper will finally see them properly tested in court. The argument that making their source code available could reveal DRM keys that Netflix and other streaming companies provide TV manufacturers, however SFC has repeatedly pointed out that they are not seeking access to those keys. If they are so poorly encrypted as to allow someone with access to the source code the ability to figure out the DRM keys, that seems to be very much a problem for the providers and is not involved with their breach of GPLv2. If the SFC succeeds in their legal battle, it will have huge implications for the market as LG's webOS, Samsung's Tizen, and Roku's Roku OS are all also based on Linux distros which are covered under GPLv2 or other versions of that license. Check out Ars Technica's article on the legal fight against Vizio for the many other benefits getting access to its TV's source code will provide. Now, after numerous delays since the SFC filed suit in 2021, a California jury will decide in August whether Vizio must provide that code in executable form to SFC and any Vizio TV owner who wants it. More tech news from around the web.

MarkApp
May 20th, 2026
MarkApp x VIZIO Ads: expanding premium CTV reach across smart TV environments.

MarkApp x VIZIO Ads: expanding premium CTV reach across smart TV environments. MarkApp partners with VIZIO Ads to expand premium CTV reach, enabling smarter audience activation, contextual targeting, and scalable advertising across connected TV environments. Connected TV continues to reshape the global advertising landscape, with smart TV environments becoming one of the most valuable channels for premium audience engagement. MarkApp's partnership with VIZIO Ads strengthens its CTV ecosystem by expanding access to high-quality streaming audiences and scalable advertising opportunities across smart TV environments. The opportunity: premium CTV audiences at scale. As advertisers shift budgets toward streaming, demand is increasing for: * Premium, brand-safe CTV inventory * High-engagement viewing environments * Cross-device audience activation * Measurable performance beyond impressions CTV is evolving from a reach-focused channel into a performance-driven ecosystem. The partnership: smart TV scale meets programmatic intelligence. Through this collaboration, MarkApp integrates VIZIO Ads inventory into its global programmatic infrastructure, enabling: * Access to premium smart TV audiences * Scalable CTV inventory across key markets * Improved audience engagement through contextual targeting * Enhanced monetization opportunities for advertisers and demand partners This partnership further strengthens MarkApp's global footprint across North America, EMEA, APAC, and MENA. How MarkApp activates this collaboration. Pantheon - Contextual intelligence for CTV. Pantheon enhances VIZIO Ads inventory by enriching every impression with: * Contextual and environmental signals * Device and screen intelligence * Content classification and engagement scoring * Privacy-first targeting capabilities Operating upstream of the auction, Pantheon improves bid quality and pricing efficiency without relying on identity-based tracking. Harion DSP - omnichannel performance activation. Harion DSP enables advertisers to activate VIZIO inventory through: * Cross-device campaign execution * Branding and performance strategies within one platform * Flexible buying models (CPM, CPC, CPA) * Real-time optimization aligned with business KPIs This creates a seamless connection between premium CTV reach and measurable outcomes. MarkDash - unified visibility and operational control. MarkDash provides: * Real-time reporting across VIZIO-connected campaigns * Performance analytics and optimization insights * Supply-path transparency * Financial reconciliation and operational alignment This ensures full visibility across the campaign lifecycle. The business impact. This partnership enables brands and agencies to: * Reach highly engaged streaming audiences * Activate premium CTV inventory at scale * Improve campaign performance through contextual intelligence * Operate with greater transparency and efficiency Looking ahead. The future of television advertising is programmatic, data-driven, and context-aware. Through its partnership with VIZIO Ads, MarkApp continues to expand its premium CTV ecosystem, enabling advertisers to combine scale, intelligence, and performance across the evolving streaming landscape.

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