Vori

Vori

Operating system for grocery retailers

About Vori

Simplify's Rating
Why Vori is rated
A
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A+ on Rating Differentiation

Industries

Food & Agriculture

Consumer Software

Company Size

11-50

Company Stage

Series A

Total Funding

$9.9M

Headquarters

East Palo Alto, California

Founded

2019

Overview

Vori provides an operating system tailored for grocery retailers, aimed at enhancing efficiency by centralizing data and digitizing workflows. The platform connects various data points across the food supply chain, allowing grocery stores to transition from paper-based processes to digital management. This service is particularly beneficial for independent grocery retailers seeking to streamline operations and improve competitiveness in the market. Vori integrates its software with existing systems like BRData and QuickBooks, reducing fragmentation and enabling better inventory and supply chain management from a single platform. The company generates revenue through software usage fees, which help clients achieve cost savings and operational efficiency. Founded in 2019 by Tori and Leon Hill, Vori has quickly gained traction and secured $10 million in funding to further its mission of transforming the grocery retail industry.

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Simplify's Take

What believers are saying

  • Vori addresses food access and waste with advanced technology.
  • Vori's AI-powered VoriOS enhances supply chain management for independent grocers.
  • Vori's recent $10M funding supports expansion and product development.

What critics are saying

  • Increased competition from platforms like Afresh with significant funding.
  • Decline in North American investment for food waste solutions.
  • Potential overestimation of market size could lead to unrealistic growth expectations.

What makes Vori unique

  • Vori is the only modern B2B operating system for the grocery industry.
  • Vori's platform connects data across the food supply chain seamlessly.
  • Vori integrates with existing systems like BRData and Microsoft Dynamics.

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Funding

Total Funding

$9.9M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10M
Vori
$15M
Canva
$100M
GitHub

Benefits

Competitive salary & equity

Personal financial advisor

Remote work, with an office when you need it

Stipend to set up your home office

Regular team events and retreats

Unlimited PTO, with minimum 21 days off

Generous paid parental leave

Health, dental & vision insurance

401k

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

-3%
Grocery Dive
Dec 19th, 2024
Vori Appoints Former Toast Leader as Head of Operations

Vori, the only modern operating system for the grocery industry and maker of VoriOS, the grocery point-of-sale system and store management platform, announced the appointment of Ellery Fink as Head of Operations.

PRWeb
Jul 1st, 2024
Vori Unveils Vorios: The Revolutionary Ai-Powered Point-Of-Sale System And Back Office Suite For Independent Grocers, Connecting Data Across The Food Supply Chain

"VoriOS even puts a pricing coordinator, a CFO, and a marketing director in the owner's back pocket." said Brandon Hill, CEO and a co-founder of Vori

AgFunder News
Apr 5th, 2023
Data Snapshot: Vcs Bet On Upcycling, Insects And Inventory Management Software To Cut Food Waste In 2022

Data Snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder.Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research reports.Reversing the world’s massive food waste problem could produce enough to feed 2 billion people. It’s also a top solution for mitigating climate change, says non-profit think tank ReFed.“More businesses are recognizing the impacts food waste solutions can have on sustainability goals as well as the opportunities they offer for investment returns,” the organization noted in a special food waste management section of AgFunder’s Global Agrifoodtech Investment Report 2023.Data from the new report shows a drop in investments in North America for food waste mitigation solutions. In 2022, startups raised $1.7 billion, down from $2 billion in 2021. The number of deals also fell, to 117, the lowest deal count since 2018.However, this does not include the deal value for the Misfits Market and Imperfect Foods merger, whose size remains undisclosed. Including this deal, AgFunder estimates that the total level of investment for 2022 is likely around $2 billion, roughly in line with 2021.Outside of that deal, the decline in both funding and deals was driven largely by the macro environment and is in line with overall numbers for agrifoodtech investment.Top food waste deals of 2022Investors poured money almost equally into the Recycling and Prevention categories of food waste mitigation. Some of the top deals included:Afresh secured $115 million to help food retailers cut waste by optimizing their inventory strategy.Anuvia Plant Nutrients , which upcycles o rganic waste into agricultural inputs, secured $65.5 million., which upcycles o Bioveritas landed $65 million and uses fermentation to upcycle waste to clean-label ingredients.Restaurant-focused startups helping food service companies improve efficiency and reduce waste included PreciTaste , which landed $24 million, and Galley with $14.2 million., Better Origin (Entomics), which uses insects to turn food waste into animal feed, secured $16 million.Another food retail operations platform, Vori , landed $10 million.Supply chain and logistics providers Wheelocity secured $9.6 million.Surplus food management platform Goodr raised $7.8 million.Shelf-life extending packaging tool Ryp Labs ( StixFresh ) raised $7.2 million.Over the years, more funding has gone into food waste prevention solutions compared to downstream (close to the consumer) options like redistributing surplus food, which has historically received minimal funding.In 2022, investors shifted focus to recycling solutions, as evidenced by Goodr’s $10 million raise, the largest the segment has garnered since 2018.While ReFed’s focus is only on North America, the food waste issue is a worldwide problem prompting a variety of responses around the globe

PYMNTS
Dec 29th, 2022
Grocery Shoppers Flocked To Web For Product Shortage Solutions

New data from Google shows grocery shoppers were acutely impacted by product shortages this year. According to the 2022 edition of the technology company’s “Year in Search,” shortages were on consumers’ minds. Among the top-10 searches for shortages throughout the year included queries for baby formula, sriracha shortage, cream cheese, avocados and lettuce. These searches turn up articles on how the shortages originated, how consumers are responding and predictions for the future, among other content. These findings indicate that consumers’ shopping experiences were significantly impacted by the challenges grocers had keeping shelves stocked — and grocers should take note. After all, this factor is one of the key considerations influencing where shoppers get their food

TechCrunch
Oct 7th, 2022
Nice Try, Startup, But That'S Not Your Serviceable Obtainable Market (Som)

There’s one issue I have started to see more and more often: Startup founders, in their desperation to show how big their markets are, overstep the mark significantly, claiming numbers for their TAM/SAM/SOM that are unobtainable and absurd. I get it: You want to seem like you’re building a very valuable company. But in the pitch process, you still have to maintain a sense of honesty

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