Vurvey Labs has been named the official AI partner of BLINK 2026, a biennial public art and light festival in Cincinnati. The company is introducing Blinky, a custom AI brand companion hosted on the BLINK website to serve as the festival's digital ambassador. Blinky will help attendees discover artists and installations, navigate the festival, and answer questions during the event from 8–11 October in downtown Cincinnati. Vurvey will design, build, and maintain Blinky throughout the festival engagement. The AI will feature a custom BLINK persona and conversation design, trained around the festival's programming and brand voice. The partnership reflects Vurvey's commitment to the Cincinnati community and explores how AI can support cultural experiences without replacing human creativity. Founded in 2021, Vurvey Labs builds AI models from consented interviews with real people. The Cincinnati Regional Chamber will participate in a co-authored case study following the festival.

Vurvey Labs has launched Populations 2.0, an AI platform that simulates human behaviour to test marketing ideas before launch. The system is built on the company's proprietary People Model, trained on millions of real consumer interviews rather than scraped data. The platform allows companies to test campaigns, messaging and product concepts against dynamic simulated populations, seeing how different groups react and influence one another. Users can engage with individual personas, surface unexpected segments and track perception shifts over time. Vurvey Labs is targeting the $160 billion global insights industry with its technology. In 2025, Unilever used the platform to accelerate innovation timelines by 65% across over 1,000 projects. Founded in 2021, the company works with brands including Vans, Kenvue and JPMorgan Chase.