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Overview
WD-40 Company markets and distributes maintenance products (primarily WD-40) and some homecare brands through 62 trade channels in more than 176 countries. Its product is a ready-to-use spray lubricant that reduces friction, displaces moisture, protects metal, and cleans grime for use in workshops, factories, and homes. The brand is distinguished by its recognizable blue-and-yellow can with a red top and by a culture focused on learning and talent development. The company aims to deliver high-value, easy-to-use maintenance solutions while achieving sustainable, globally distributed growth.
About WD-40 Company
Industries
Industrial & Manufacturing
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
San Diego, California
Founded
1953
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Simplify's Take
What believers are saying
- Q3 fiscal 2026 net sales rose 24% to $195.1 million on July 9, 2026.
- Americas sales grew 29% in Q3 2026, helped by expanded distribution and promotions.
- Management raised FY2026 sales guidance to $675 million-$690 million after Q3 strength.
What critics are saying
- July 2026 gross-margin guidance fell to 54.5%-55.5% after 40%-100% base-oil shocks.
- Specialist rivals like CRC and Kroil undercut WD-40 on industrial penetration performance.
- A failed brand-extension strategy could dilute WD-40 into a licensed-merchandise label.
What makes WD-40 Company unique
- WD-40's 70-year brand and blue-and-yellow can remain instantly recognized worldwide.
- June 2026 EU Ecolabel Specialist Bio Lubricant gives WD-40 a sustainability credential.
- November 2025 microfiber towels extend WD-40 into adjacent project-toolkit categories.
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Company News
Earthbound launches first WD-40 Brand licensed product. Debuting at SEMA, WD-40's introductory licensed product is a microfiber towel. WD-40 Microfiber Earthbound Appointed as WD-40 Company's exclusive licensing agency in 2024, Earthbound is leading the brand's strategic expansion with the launch of the first-ever licensed product. WD-40 Company is partnering with Caco Abbo Internacional to launch WD-40 microfiber towels. Caco Abbo Internacional brings more than 40 years of expertise in product development and a global distribution network reaching over 40 countries. The brand extension is a natural fit, as most consumers already pair microfiber towels with the WD-40 multi-use product to tackle a variety of tasks, from car restoration and equipment upkeep to maintaining lawn and garden tools, making it an essential part of their project toolkit. The towel assortment includes multipurpose options tailored to different end-user needs (from heavy-duty cleaning to precision detailing) with the goal of setting a new standard in the category. WD-40 Microfiber Towels will be available at retailers nationwide beginning this November. "This launch marks an important milestone in bringing the WD-40 Brand's trusted performance into more everyday moments," says Jeff Cohen, chief executive officer, Earthbound. "We're thrilled to partner with WD-40 Company to expand how consumers experience this iconic brand in a new category." The WD-40 microfiber towels will debut at the SEMA Show in Las Vegas, Nov. 4 to 7. License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
WD-40 Company announced the appointment of Eric P. Etchart as non-executive chairman of the board of directors, effective December 12, 2024.
Gregory A. Sandfort will retire from his position as the non-executive Chair of WD-40 Company's Board at the upcoming Annual Meeting on December 12, 2024, after serving since 2011 and becoming Chair in December 2022.
SAN DIEGO--(BUSINESS WIRE)--WD-40 Company (NASDAQ:WDFC) announced today that a definitive agreement has been entered into acquiring the company’s current Brazilian marketing distributor and long-time business partner, Theron Marketing Ltda.WD-40 Company and Theron Marketing have worked closely together to market and sell WD-40 ® Brand products in Brazil. Theron Marketing was established in 1997 to focus solely on the distribution and sales of WD-40 Company products in Brazil and does not market or sell any other products. The transaction will bring together Theron Marketing’s established workforce, customer base, and distribution logistics with WD-40 Company’s best-in-class marketing and brand building capabilities. As a result of their highly integrated and close historical working relationship, the companies expect a seamless integration.Pursuant to the terms of the transaction, WD-40 Holding Company Brasil Ltda., a wholly owned subsidiary of WD-40 Company, acquires all outstanding shares of common stock of Theron Marketing Ltda., a wholly owned subsidiary of M12 Participações Empresarias S.A., in an all-cash offer. With this transaction, WD-40 Company will begin direct distribution within the country of Brazil immediately. M12 Participações Empresarias S.A will continue to act as WD-40 Holding Company Brasil’s logistics operator.“This transaction directly supports our first Must-Win Battle which is to lead geographic expansion of WD-40 Multi-Use Product,” said Steve Brass, president and chief executive officer of WD-40 Company
On December 13, 2022, the Board of Directors ("Board") of WD-40 Company ("Company") elected Gregory A. Sandfort as Chair of the Board.
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About WD-40 Company
Industries
Industrial & Manufacturing
Consumer Goods
Company Size
501-1,000
Company Stage
IPO
Headquarters
San Diego, California
Founded
1953
WD-40 Company is Hiring for 13 Jobs on Simplify!
Find jobs on Simplify and start your career today