WET Design

WET Design

Creates water-based immersive environments

Overview

WET Design creates immersive environments that use water, light, movement, and other natural elements to create shared human experiences. The company collaborates with developers, architects, leaders, and visionaries to design, build, and maintain interactive installations that respond to their specific environment and community. Their team combines artists, physicists, architects, and choreographers to conceive projects from concept through lifetime maintenance, ensuring each installation is tailored to its location and audience. Unlike others who offer generic displays, WET focuses on context-driven, people-centered attractions that pull visitors in and draw attention to the space. The goal is to transform spaces into memorable experiences that connect people with their senses and with each other, creating lasting engagement and visibility for the project.

About WET Design

Simplify's Rating
Why WET Design is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1983

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Simplify's Take

What believers are saying

  • Dubai Fountain reopened October 1, 2025, restoring WET's flagship showcase.
  • The Mexico floating fountain suggests WET is extending beyond fixed-landscape installations.
  • Columbus CDDC selected WET for Scioto Mile Fountain, supporting municipal demand.

What critics are saying

  • Dubai Fountain closed April-October 2025; Emaar's 2026 phase two delays showcase dependence.
  • WET's website last updated January 29, 2025, signaling thin public momentum.
  • A project-customer concentration in landmark fountains makes revenue vulnerable to one-off capex cycles.

What makes WET Design unique

  • WET Design built Bellagio and Dubai Fountain, proving rare choreographed-water expertise.
  • Its patented robotic jets and synchronized light-music systems create hard-to-copy spectacle.
  • Mark Fuller says WET is building a floating Mexico fountain for tides.

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Company News

Dugan Meyers
Jul 23rd, 2024
Project Feature - Scioto Mile Fountain

Columbus Downtown Development Corporation (CDDC) selected WET Design as the fountain designer, who has designed many notable projects including the Dubai Fountain at the base of the Burj Khalifa and the Fountains of Bellagio in Las Vegas.

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