WGSN

WGSN

Global trend forecasting and consumer insights

Overview

WGSN provides subscription-based trend forecasting, consumer insights, data analytics, and expert advisory to brands across fashion, beauty, interiors, lifestyle, food and tech. It uses proprietary data feeds, AI-assisted analysis of third-party sources, and expert reviews guided by its STEPIC framework (Society, Technology, Environment, Politics, Industry, Creativity) to generate long-term forecasts. Its platform gives access to trend reports, market analytics, and predictive data, plus custom advisory services for tailored guidance. The company helps brands—from startups to Fortune 500—align product design and marketing with future consumer demand and broader cultural shifts.

Significant Headcount Growth

About WGSN

Simplify's Rating
Why WGSN is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Consumer Software

AI & Machine Learning

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$20M

Headquarters

London, United Kingdom

Founded

1998

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Simplify's Take

What believers are saying

  • June 2025 IWSR acquisition expands WGSN into alcohol insights and data monetization.
  • September 2026 Catwalks AI Dashboard addresses client demand for real-time runway analysis.
  • Asia Shopper Priorities 2026 and Osmo partnerships show ongoing demand for WGSN insights.

What critics are saying

  • OpenAI-style trend tools and in-house analytics commoditize forecasting by 2027.
  • The Catwalks AI Dashboard depends on premium fashion clients staying subscribed and engaged.
  • Apax ownership pressures integration success; IWSR misexecution weakens WGSN's expansion narrative.

What makes WGSN unique

  • WGSN combines 28 years of proprietary catwalk data with TrendCurve AI.
  • Its STEPIC framework and human analysts turn weak signals into commercial forecasts.
  • IWSR adds beverage-alcohol data, extending WGSN beyond fashion into broader consumer intelligence.

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Funding

Total Funding

$20M

Below

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Health Insurance

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

↑ 8%

1 year growth

↑ 8%

2 year growth

↑ 8%
Fashionista
Sep 9th, 2026
Must read: Theory names James Kelly global CEO, Belle Brands acquires Vegamour.

Must read: Theory names James Kelly global CEO, Belle Brands acquires Vegamour. Plus, Inditex Q2 profit falls short despite strong sales. Sep 9, 2026 12:00 PM EDT These are the stories making headlines in fashion on Wednesday. Theory names James Kelly global CEO. Theory has named James Kelly as global CEO, the New York-based fashion brand announced Wednesday. Kelly, previously Theory's global co-chief operating officer and CFO, will oversee global operations and growth for Theory and Helmut Lang. Kelly succeeds Dinesh Tandon, who will transition from Theory's global CEO to global co-chief operating officer, while also returning to his role as CEO of Theory China. {Fashionista inbox} Belle Brands acquires Vegamour. Belle Brands, the beauty platform owned by Windsong Global, has acquired premium hair-care brand Vegamour through foreclosure. Known for its Gro Hair Serum, Vegamour raised $80 million from General Atlantic in 2021 but saw several leadership changes before founder Daniel Hodgdon returned as CEO in late 2025. Belle Brands, which has also acquired JVN, Pipette, KVD Beauty and Versed, plans to stabilize the brand and deepen its Sephora partnership. {Business of Fashion/paywalled} Inditex Q2 profit falls short despite strong sales. Inditex reported second-quarter profit below expectations on Wednesday, sending shares down 3%, as costs grew due to conflict in the Middle East. The Zara owner posted €11 billion ($12.8 billion) in sales with a 56.7% gross profit margin, slightly below analysts' forecasts, citing higher transport and input costs. Inditex also announced €200 million ($233 million) in additional capital spending for office upgrades as it continues shrinking its store count in favor of larger flagships. {Inditex; Reuters/paywalled} WGSN launches New AI tool. WGSN has launched the Catwalks AI Dashboard, a data platform letting designers, buyers and trend teams analyze live runway data up to 24 hours post-show. The tool lets users filter by market and season, and compare product, color, material and design details across brands and cities. It complements WGSN's existing human-led Catwalks coverage, adding a self-serve, interactive layer for building presentation-ready reports. The Dashboard covers fashion weeks beyond the "big four," including Shanghai, Madrid, Copenhagen and Rio. {Fashionista inbox} J. Press launches women's collection. J. Press is releasing its first women's capsule collection in nearly 50 years. Under Creative Director and President Jack Carlson, the line reimagines signature pieces like Shaggy Dog sweaters, Oxford shirts and tweed blazers for women. The capsule also includes collaborations with Gloverall, Alex Mill, Paraboot and Steven Stolman. With prices ranging from $195 to $895, the collection is available now at jpress.com and the brand's New York, New Haven and Washington, D.C. flagships. {Fashionista inbox} Caleres beats earnings guidance in Q2. Caleres shares jumped more than 6% on Wednesday after the footwear company topped its second-quarter earnings guidance, beating expectations. The company reported a 5.6% bump in Q2 net sales to $695.5 million. Growth in the brand portfolio division, lifted by Stuart Weitzman, offset a sales decline at Famous Footwear amid a delayed back-to-school season and weaker demand for lifestyle athletic shoes. Caleres narrowed its full-year earnings guidance to $1.50-$1.65 per share. {Caleres; Footwear News} Please note: Occasionally, Fashionista use affiliate links on its site. This in no way affects its editorial decision-making.

Elle Decor
Mar 19th, 2026
WGSN's 2028 Color of the Year is a warm, earthy neutral.

WGSN's 2028 Color of the Year is a warm, earthy neutral. WGSN and Coloro have a 94% accuracy rate - here's where they say color is headed next. WGSN, the global consumer trend forecaster, and its color partner Coloro have revealed their Color of the Year for 2028: Radiant Earth (Coloro code 017-42-31). It's a warm, grounded hue that the organizations say reflects a broader cultural pivot toward resilience and lasting stability. Advertisement - Continue Reading Below The announcement, made jointly from London, positions Radiant Earth as a new kind of neutral - one with enough assertiveness to anchor a room or a product line. WGSN and Coloro forecast color direction with what they cite as a 94% accuracy rate, working two years ahead of the market. The partnership has built a credible track record since launching the annual selection. Past picks include Digital Lavender for 2023, Apricot Crush for 2024, Future Dusk for 2025, Transformative Teal for 2026, and Luminous Blue for 2027 - each forecast two full years before its target date. Digital Lavender, named in 2021, proved especially prescient. By 2023, the shade had surfaced across fashion runways, nail polish lines, car colors, Apple's iPhone lineup, and it even turned up on the cover of Taylor Swift's Midnights album. Radiant Earth marks a notably warmer, earthier turn after several years of cooler, blue-leaning selections. This year's selection responds to what the WGSN team sees as a collective desire for permanence after years of global disruption. "In a world that often feels chaotic, we're seeing a shift toward emotions like resilience and flourishing," says Stephanie Barnscher, senior color forecaster at WGSN. "For 2028, the demand is for colors with a grounding, permanent feel, moving beyond fleeting trends." Barnscher notes that Radiant Earth's versatility is central to the selection. It performs across soft, matte, high-gloss, and iridescent finishes. It also reads just as well on organic textiles and ceramics as it does on machined, high-tech surfaces - lending warmth to materials that might otherwise feel cold. That cross-material adaptability is key for Coloro, whose physical and digital color tools are embedded in WGSN's forecasting process. Vice president of global sales at Coloro Thorsten Traugott says: "It translates confidently across textiles and contrasting material finishes, reinforcing its versatility across product categories." Engagement Editor Julia Cancilla is the engagement editor at ELLE Decor, where she oversees the brand's social media and writes about the intersection of design, pop culture, and emerging trends. She also authors the monthly ELLE Decoroscope column. Her work has appeared in Inked magazine, House Beautiful, Marie Claire, and more. Watch Next Advertisement - Continue Reading Below

Bowmark Capital
Jun 6th, 2025
Bowmark sells global drinks data and insight provider IWSR to WGSN - Bowmark Capital

Bowmark Capital, the mid-market private equity firm, has sold IWSR (or “the Company”), the global leader in data, analytics and insights for the beverage alcohol industry, to WGSN, the world’s leading consumer trend forecaster. WGSN is controlled by funds advised by Apax Partners LLP (“Apax”).

Apax Global Alpha
Jun 6th, 2025
Apax Funds to support WGSN in the acquisition of IWSR

Including this acquisition, AGA has invested a total of approximately €24.7m in WGSN on a look-through basis.

WGSN
Dec 17th, 2024
Arts Thread x WGSN & Coloro: Meet the creatives of tomorrow

WGSN and Coloro collaborated with Arts Thread to select the talent of tomorrow at the Global Creative Graduate Showcase 2024.

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