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Overview
WISEcode develops personalized nutrition by using proprietary technology, lab analysis, ML/AI, and scientific methods to tailor nutrition to each individual’s needs and tastes. Its product works by analyzing individual data from lab tests and preferences, then generating personalized nutrition plans or recommendations that align with goals and tastes. Compared to competitors, WISEcode emphasizes its integrated mix of lab analysis, proprietary tools, and machine learning to deliver highly customized results at scale. The company’s goal is to make personalized nutrition a practical reality that can improve people’s health and well-being through tailored food choices.
About WISEcode
Industries
Food & Agriculture
Data & Analytics
Consumer Software
AI & Machine Learning
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
N/A
People at WISEcode
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Simplify's Take
What believers are saying
- Brands gain visibility in consumer apps and retail listings by achieving Non-UPF Verified status within 1–2 days.
- The company plans to expand certifications and enable personalized consumer profiles based on dietary restrictions, enhancing FoodTruth™ utility.
- Initial participants like Blue Zones Kitchen and OKO demonstrate early market adoption of the non-ultra-processed verification program.
What critics are saying
- Competitor-backed standards like NOVA or Clean Food Coalition could marginalize WISEcode’s UPF Standard within 6–12 months with high impact.
- Major CPG brands like Nestlé may bypass verification by launching internal labeling programs to avoid $200/SKU fees in 6–9 months.
- With only 1.2% of scanned products verified as of June 2026, WISEcode lacks scale to influence retail procurement or consumer behavior in 9–12 months.
What makes WISEcode unique
- WISEcode is the first Foodtech AI company with a five-tier UPF Standard based on ingredient refinement and additives.
- Its Non-UPF Shield offers a science-backed verification program for brands proving non-ultra-processed status at $200/SKU/year.
- The UPF Detector app provides instant ultra-processed classification with plain-language ingredient explanations for over 840,000 products.
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WISEcode is Hiring for 2 Jobs on Simplify!
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About WISEcode
Industries
Food & Agriculture
Data & Analytics
Consumer Software
AI & Machine Learning
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
null
Founded
N/A
WISEcode is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today