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Overview
W.S. Badger is a mission-driven organic skincare brand led by co-CEO sisters and a majority female leadership team. It develops and sells organic skincare using clean ingredients to nourish skin. The company differentiates itself through strong family and women leadership, advocacy for fair pay and climate and social justice, and B Corp certification. Its goal is to provide safe, effective skincare while advancing fair labor practices and an inclusive workplace.
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Simplify's take
What believers are saying
- DailyMed shows fresh 2026 product registrations, signaling active innovation and distribution.
- Badger remains privately held, avoiding dilution and distracting acquisition integration.
- Family-led branding and B Corp status support premium pricing with safety-conscious shoppers.
What critics are saying
- January 2025 FDA labeling recall exposed packaging failures across 4,834 Adventure Sport tins.
- April 2022 FDA warning letter flagged repeat CGMP violations at Gilsum; enforcement pressure persists.
- Lead Safe Mama testing in 2025 found lead, cadmium, arsenic, and mercury in products.
What makes W.S. Badger unique
- Second-generation family B Corp led by Rebecca Hamilton and Emily Schwerin-Whyte.
- Gilsum, New Hampshire manufacturing enables tight control over Badger's organic sunscreen formulas.
- October 2026 DailyMed lists new SPF 40 tinted mineral face launch.
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