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Overview
W.S. Badger develops and sells organic skincare products as a second-generation family business that has operated since 1995 and is certified B Corp. Its products combine organic ingredients into personal care formulations sold under its brand to consumers. It differentiates itself through strong female leadership, a family-driven culture, and active advocacy for fair pay, family-friendly benefits, climate and social justice. Its goal is to provide effective organic skincare while advancing fair labor practices, environmental justice, and an inclusive workplace for employees and customers.
About W.S. Badger
Industries
Healthcare
Consumer Goods
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Gilsum, New Hampshire
Founded
1995
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Simplify's Take
What believers are saying
- Badger announced new sunscreen products and rebranded after-sun packaging in 2024.
- Business NH Magazine said Badger is in a brand evolution during its 30th year.
- Its founder-led, values-driven positioning supports loyal customers and employer appeal.
What critics are saying
- Amazon and drugstore sunscreen competitors can compress Badger’s premium pricing by 2026.
- New sunscreen launches and brand-refresh spending can distract management from core cash generation.
- Any FDA labeling or product-safety issue would damage a trust-driven brand instantly.
What makes W.S. Badger unique
- Second-generation family owners Rebecca Hamilton and Emily Schwerin-Whyte still run Badger in Gilsum.
- Badger combines B Corp certification, Benefit Corporation status, and solar-powered headquarters.
- Its sunscreen and body-care brand evolution centers on product integrity and environmental responsibility.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
401(k) Retirement Plan
Wellness Program
Company News
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W.S. Badger is Hiring for 6 Jobs on Simplify!
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About W.S. Badger
Industries
Healthcare
Consumer Goods
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Gilsum, New Hampshire
Founded
1995
W.S. Badger is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today