Walker Sands has released the B2B AI Search Visibility Benchmark, analysing nearly 45 million search keywords across 828 enterprise B2B companies in 14 technology industries. The research found that whilst AI Overviews appear in nearly 50% of search results for relevant keywords, the typical enterprise B2B brand is cited in just 3% of AI-generated answers. The study revealed that 4.6% of enterprise B2B companies are never cited in AI-generated search responses for their relevant keywords. Cybersecurity leads with the highest share of brand citations, whilst professional services ranks lowest. Walker Sands developed the benchmark to measure how enterprise brands perform in AI-powered discovery experiences, finding that traditional keyword ranking breadth doesn't predict citation inclusion in AI responses.

Walker Sands, an integrated B2B growth services agency, has appointed Andrew Richardson as senior vice president of data and analytics. Richardson will lead the evolution of the agency's data, analytics and measurement capabilities to strengthen its outcome-based marketing approach. In his new role, Richardson will embed data and analytics across strategy, execution and measurement, advancing attribution, forecasting and audience insights whilst guiding investments in data integration and AI-driven tools. He brings over 20 years of experience, including senior leadership roles at New Engen and Tinuiti, where he built and led analytics teams through the company's 2020 exit to New Mountain Capital. The appointment reinforces Walker Sands' commitment to connecting marketing activity to business outcomes and its vision of becoming a leading data-driven B2B growth agency.

Walker Sands, an integrated B2B growth services agency, has appointed three new board members: Jim Weiss, founder and chairman of Real Chemistry; Jen Whelan, vice president of growth marketing at LiveRamp; and Nii Ahene, former chief strategy officer at Tinuiti. The appointments follow George Gallate's board appointment in December 2025 and support Walker Sands' ambition to become a leading B2B growth services agency. The company offers services spanning strategic communications, digital marketing, RevOps and sales enablement, and go-to-market technology engineering. Weiss brings experience scaling Real Chemistry into a major strategic communications firm. Whelan contributes over 25 years of B2B marketing leadership from companies including Microsoft and Verizon Media. Ahene offers expertise in the creator economy and data analytics.