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Wantable

Personal styling subscription with try-before-you-buy

Overview

Wantable is a personalized e-commerce retailer that uses a blend of technology and human stylists to deliver curated clothing to customers through a try-before-you-buy model. Customers take a style quiz, receive a seven-item Edit handpicked by a personal stylist, and have the option to try items at home before paying only for what they keep; shipping and returns are free. A styling fee is credited toward purchased items, and discounts apply if multiple items are kept. The service targets both men and women with Edits for style, activewear, sleep/body, plus themed and limited-edition options. Wantable differentiates itself by combining algorithms with human expertise to build long-term customer relationships and by offering a flexible, at-home shopping experience rather than a traditional subscription box. Its goal is to grow a loyal customer base and capture share in the personal styling market by providing convenient, personalized fashion curation.

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About Wantable

Simplify's Rating
Why Wantable is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsumer SoftwareAI & Machine LearningConsumer Goods

Company Size

51-200

Company Stage

Series D

Total Funding

$6.5M

Headquarters

Milwaukee, WI

Founded

2012

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Simplify's take

What believers are saying

  • Wantable expanded its Walker's Point headquarters in March 2025, signaling continued investment.
  • Olay's 2025 Power Edit partnership extends Wantable into beauty-led cross-sell demand.
  • The March 2026 $7.4 million sale-leaseback freed capital while preserving Milwaukee operations.

What critics are saying

  • Rodriguez v. Wantable, filed September 2, 2025, attacks automatic-renewal disclosures.
  • BBB logged 52 complaints in 12 months through November 2026, stressing billing trust.
  • If refund and billing issues persist, subscription churn can hollow out repeat revenue.

What makes Wantable unique

  • Wantable's June 2025 nine-item Edits deepen personalization versus standard seven-item boxes.
  • Its Milwaukee headquarters and Wantable Digital hub anchor in-house creative and ad experimentation.
  • The 2025 MyWantable Rewards program combines cashback, VIP perks, and early access.

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Funding

Total Funding

$6.5M

Below

Industry Average

Funded Over

5 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$1.4M
$50M
$70M
$80M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Flexible Work Hours
  • Parental Leave

Growth & Insights and Company News

6 month growth

-2%

1 year growth

-1%

2 year growth

0%
OnMilwaukee, LLC
Nov 2nd, 2026
41Fork Exchange to conclude Wantable partnership, space to become innovation hub.

41Fork Exchange to conclude Wantable partnership, space to become innovation hub. Wantable and 41Fork Hospitality celebrate successful café partnership and announce decision to evolve space into Wantable Digital. By Lori Fredrich Senior Food Writer, Dining Editor Published Nov 02, 2026 at 4:46 PM On Monday, Nov. 2 Wantable and 41Fork Hospitality announced that their partnership operating 41Fork Exchange at Wantable Café will conclude on Wednesday, Nov. 25. The partnership, which took shape earlier this year, brought new life to Wantable Cafe with Vennture Coffee and a rotating menu and Roman-style pizza from 41Fork Hospitality "Kaelyn and the 41Fork team brought real heart and creativity to our building," said Jalem Getz, Founder and CEO of Wantable. "They made the café a place where people wanted to gather, and we're grateful for everything they poured into it. We're cheering them on as they grow their hospitality business across Milwaukee." 41Fork plans to refocus its resources on its growing real estate projects and hospitality operations, including its new corporate headquarters in West Allis, the opening of the historic Brixton's Turn event space in the Harbor District and continued growth of catering and venue partnerships. "We loved being part of the Wantable community," said Kaelyn Cervero, Founder and CEO of 41Fork Hospitality. "Wantable is an innovative company with a strong creative culture, and that energy made this space special. As we focus on our growing portfolio of real estate and hospitality projects in 2027, we're thankful for the partnership and proud of what we built together." Meanwhile, in 2017, the cafe space will become Wantable Digital an innovation hub where Wantable's internal teams will develop new creative and advertising concepts and shape the future of digital advertising. The café will maintain regular service through Wednesday, Nov. 25. In the meantime, both the Wantable and 41Fork Hospitality teams invite guests to stop in to enjoy a final coffee or meal before the transition takes place. As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences. Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association. When she's not eating, photographing food, writing or planning for TV and radio spots, you'll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.

New Castle News
Jun 30th, 2025
Wantable Launches New 9-Item Membership Offerings

Wantable launches new 9-item membership offerings.

Business Wire
Jun 30th, 2025
Wantable Launches New 9-Item Membership Offerings

Wantable announces the launch of its new nine-item membership offering, featuring a curated stack of diverse clothing pieces including denim, sweaters, and accessories with a denim cap, designed to give customers more variety, value and confidence while providing new ways to save on personalized styling services.

Beauty Packaging
Mar 10th, 2025
Olay Launches New Collection with Super Serum Body Wash

By combining Olay's skincare expertise with Wantable's expert styling, this partnership is designed to deliver an unmatched confidence boost - helping women feel empowered to wear what they want.

Global Cosmetics News
Mar 7th, 2025
Olay teams up with Wantable to launch Limited Edition collection

By combining Olay's skin care expertise with Wantable's expert styling, this partnership is designed to deliver an unmatched confidence boost - helping women feel empowered to wear what they want.

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