Overview

Wantable is a personalized e-commerce retailer that uses a blend of technology and human stylists to deliver curated clothing to customers through a try-before-you-buy model. Customers take a style quiz, receive a seven-item Edit handpicked by a personal stylist, and have the option to try items at home before paying only for what they keep; shipping and returns are free. A styling fee is credited toward purchased items, and discounts apply if multiple items are kept. The service targets both men and women with Edits for style, activewear, sleep/body, plus themed and limited-edition options. Wantable differentiates itself by combining algorithms with human expertise to build long-term customer relationships and by offering a flexible, at-home shopping experience rather than a traditional subscription box. Its goal is to grow a loyal customer base and capture share in the personal styling market by providing convenient, personalized fashion curation.