About

Waterfall operates in the digital ownership economy by creating liquidity and addressing price discovery challenges in trading markets. The platform introduces a concept called trading shards, which allows for immediate price discovery for both liquid and illiquid assets, with a particular focus on NFTs. This service is aimed at clients involved in digital asset trading, such as investors and collectors. Waterfall generates revenue through advanced trading tools and infrastructure, charging service fees and potentially transaction-based fees. The company has gained significant investor confidence, securing a $4M funding round led by Electric Capital and Pantera Capital. Waterfall also promotes an inclusive work culture, seeking motivated individuals to solve complex problems in the digital asset sector.

Simplify's Take

What believers are saying

• Increased interest in fractionalized NFTs aligns with Waterfall's trading shards focus.
• Rise of on-chain analytics tools enhances Waterfall's infrastructure offerings.
• Collaborations with traditional art institutions could expand Waterfall's market reach.

What critics are saying

• Emerging competition could dilute Waterfall's market share.
• Volatility in cryptocurrency markets may affect Waterfall's revenue streams.
• Regulatory scrutiny on NFT trading platforms could pose compliance challenges.

What makes Waterfall unique

• Waterfall offers live on-chain pricing for rare NFTs and digital art.
• The platform introduces trading shards for instant price discovery of NFTs.
• Waterfall focuses on solving price discovery issues in the digital ownership economy.

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