Overview

Waterfall operates in the digital ownership economy by building tools and infrastructure that improve liquidity and price discovery for digital assets, especially NFTs. It decodes pricing challenges in trading markets and introduces the concept of trading shards, which divide assets into smaller units to provide instant price signals and enable trading for both liquid and illiquid assets. The platform serves investors and collectors by offering advanced trading tools and market infrastructure, generating revenue through service fees and transaction-based charges. Waterfall has raised a $4 million funding round led by Electric Capital and Pantera Capital, indicating investor confidence. The company emphasizes an inclusive culture and seeks motivated people to tackle difficult problems in the digital asset space.