About

Waterfall operates in the digital ownership economy by creating liquidity and addressing price discovery challenges in trading markets. The platform introduces a concept called trading shards, which allows for instant price discovery for both liquid and illiquid assets, with a particular focus on NFTs. This service is aimed at clients involved in digital asset trading, including investors and collectors. Waterfall generates revenue through advanced trading tools and infrastructure, charging service fees and potentially transaction-based fees. The company has gained significant investor confidence, securing a $4M funding round led by Electric Capital and Pantera Capital. Waterfall also promotes an inclusive work culture, seeking motivated individuals to solve complex problems in the digital asset space.

Simplify's Take

What believers are saying

• The $4 million seed round funding will enable Waterfall to accelerate its development and potentially capture a significant market share in the NFT space.
• Strong investor backing can lead to valuable industry connections and further investment opportunities.

What critics are saying

• The NFT market is highly volatile and speculative, which could impact Waterfall's long-term viability.
• Competition from established NFT platforms may pose significant challenges to Waterfall's growth and market penetration.

What makes Waterfall unique

• Waterfall focuses on building specialized NFT trading and pricing protocols, setting it apart from general NFT marketplaces.
• The backing from prominent investors like Electric Capital and Pantera Capital provides Waterfall with significant financial and strategic advantages.

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