Watermill Express

Watermill Express

Automated water and ice vending network

Overview

Watermill Express runs a network of automated water and ice vending stations where customers drive up and refill their own bottles with water or pick up ice. The system is self-service and pays per refill, with revenue from water, ice, and related items like reusable bottles. Stations are serviced daily and monitored 24/7 by computers to ensure cleanliness and safety, including advanced filtration such as reverse osmosis. The company differentiates itself by emphasizing hygiene, high-purity water, and an environmentally friendly model that reduces plastic waste and saves customers money. Its goal is to provide affordable, safe drinking water while making convenient, eco-friendly hydration accessible to environmentally-conscious consumers.

Significant Headcount Growth

About Watermill Express

Simplify's Rating
Why Watermill Express is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Hardware

Industrial & Manufacturing

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Brighton, Colorado

Founded

1979

Get referred to Watermill Express

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Brentwood said July 2025 EBITDA nearly tripled through new stations and prototype upgrades.
  • January 2026 El Paso and King City projects show active reinvestment in existing sites.
  • Texas, California, and Arizona density supports route efficiency and brand awareness.

What critics are saying

  • Watermill's moat is physical locations; convenience-store and grocery refill options undercut pricing.
  • The El Paso and King City rebuilds show site dependency and permit friction.
  • If municipal zoning tightens, station expansion slows and Brentwood's growth thesis breaks.

What makes Watermill Express unique

  • Brentwood's July 2025 continuation fund signaled institutional conviction and growth capital.
  • Watermill Express runs nearly 1,300 stations across eight states, unmatched among drive-up refills.
  • Its 24/7 monitored, water-and-ice prototype expands beyond basic water vending.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Paid Vacation

Paid Holidays

401(k) Company Match

Performance Bonus

Growth & Insights

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

14%

Recently Posted Jobs

Sign up to get curated job recommendations

Watermill Express is Hiring for 25 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →