Wayfinder

Wayfinder

Delivers K-12 SEL curriculum and tools

Overview

Wayfinder creates SEL curricula for K-12 schools, including assessments, training, and an activity library. It helps districts build healthy self-esteem, belonging, and purpose among students. Schools purchase curriculum packages, use ready-to-teach lessons, and receive training while tracking progress with assessment tools. Its differentiators are research-backed content, a large activity library, and tailored K-12 solutions with measurable impact, delivered through a B2B model.

About Wayfinder

Simplify's Rating
Why Wayfinder is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Education

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Bend, Oregon

Founded

2015

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Simplify's Take

What believers are saying

  • Kennett Consolidated approved Wayfinder in June 2026 after pilot evaluation.
  • School District of Philadelphia publicly lists Wayfinder for flexible 1-60 minute lessons.
  • Wayfinder added 2026-2027 completion tracking, custom assessments, and caseload dashboards.

What critics are saying

  • SEL backlash and district scrutiny can freeze renewals before 2027 RFP cycles.
  • Milford’s contract renews only through June 2027, limiting long-term revenue visibility.
  • Competitors like Nearpod, Canvas, and Move This World attack adjacent budgets.

What makes Wayfinder unique

  • Stanford d.school roots and CASEL-aligned, research-backed K-12 SEL platform.
  • Wayfinder bundles curriculum, assessments, training, and activity libraries in one system.
  • 2026 counselor tools extend Wayfinder into MTSS workflows and intervention planning.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Parental Leave

Paid Vacation

Flexible Work Hours

Remote Work Options

Professional Development Budget

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
PR Newswire
Feb 26th, 2026
Stratford School Surpasses 10,000 Students, Signaling a New Era of Growth and Academic Impact

Stratford School surpasses 10,000 students, signaling a new era of Growth and academic impact. Feb 26, 2026, 09:12 ET Network of 30 Campuses Celebrates 25+ Years of Growth, Academic Excellence, and Best-in-Class Programs CAMPBELL, Calif., Feb. 26, 2026 /PRNewswire/ - Stratford School, a leading preschool through grade 12 private school network with more than 30 campuses serving families across the Bay Area and Southern California, has surpassed 10,000 students enrolled, underscoring more than two decades of academic excellence, thoughtful expansion, and trusted education leadership. Co-founded in 1999 by Sherry Adams, Stratford School has spent more than 25 years redefining private preschool through grade 12 education through a rigorous, yet balanced curriculum grounded in STEAM learning (Science, Technology, Engineering, Arts, and Mathematics), complemented by a comprehensive world language program featuring Mandarin and Spanish, leadership development, and real-world innovation opportunities. "We are honored to celebrate the success and achievement of our 10,000 students," reflected founder Sherry Adams. "For more than 25 years, Stratford School's commitment to delivering a best-in-class education has not wavered. This milestone reflects our dedication to academic rigor, innovation, care, and connection. We would like to thank our families for the trust they have placed in Stratford School. Thank you to our beloved teachers for their devotion and the positive impact they are making across our school communities," says Adams. Stratford offers a traditional private school experience in a warm and welcoming environment. Each campus welcomes parents on campus as valued partners in their child's education. Tuition is all-inclusive, and Stratford does not require any fundraising or volunteer hours, allowing charitable efforts to focus outward and provide students with meaningful opportunities to serve and impact the external community. Stratford places a strong emphasis on social, emotional, and character development beginning in preschool, where teachers model and nurture skills such as emotional awareness, caring friendships, and self-regulation. Students participate in the Character Counts Program, practicing monthly character traits woven into meaningful academic and social experiences. Additionally, several campuses offer a distinct etiquette program that helps students navigate diverse social environments with confidence and grace. In middle and high school, Stratford partners with Project Wayfinder (of Stanford University) to support students in further developing self-awareness, self-esteem, emotional regulation, and healthy relationship skills during this critical phase of growth. Stratford's continued expansion into upper-school education reflects a strategic investment in long-term student success, including the addition of Stratford Preparatory Blackford and Stratford Preparatory Milpitas. These campuses represent Stratford's optimistic vision for the future of preschool through grade 12 education in America. The launch of Stratford Preparatory Blackford has already delivered outstanding educational outcomes, with 14% of its first graduating class earning semifinalist distinction in the National Merit Scholarship Program. This is a remarkable achievement that positions Stratford among the nation's leading college-preparatory programs. This year marks the first graduating class of Stratford Preparatory Blackford. The class of 2026 has already received impressive college acceptances from Cornell University, Duke University, Johns Hopkins University, the University of Southern California, and Yale University, to name just a few colleges and universities that Stratford students will attend next year. Together with continued top honors in regional Science Fairs, Future Cities Engineering, Model United Nations, DECA, and Stanford Math competitions, these results highlight Stratford's focus on quality, consistency, and long-term student success. Stratford students also gain hands-on experience in entrepreneurship and innovation through Startups @ Spring. This is a Spring Education Group-wide startup pitch competition designed to develop real-world problem-solving, collaboration, and presentation skills. Modeled after leading Silicon Valley startup accelerator formats, the program challenges middle and high school students to conceptualize and pitch original business ideas to venture capitalists and entrepreneurs for real money that the students donate to charities of their choice. The initiative reflects Stratford's broader mission to prepare students not just for college success, but for leadership in a rapidly evolving global economy. With enrollment continuing to climb, new student startups launching, and expanding academic offerings across grade levels, Stratford School remains focused on delivering outstanding educational outcomes to students across America while scaling thoughtfully to meet growing demand. For more information about Stratford School, visit www.stratfordschools.com. About Stratford School Established in 1999 by Sherry Adams, Stratford School is a leading preschool through grade 12 independent school network founded on the vision of providing an innovative, multi-dimensional educational foundation in a supportive and caring environment. Stratford offers an accelerated yet balanced curriculum from preschool through grade 12, with a strong emphasis on STEAM (Science, Technology, Engineering, Arts, and Mathematics), along with music, physical education, world language, and social-emotional development. Stratford prepares students for admission to competitive colleges and universities while fostering leadership, community service, and lifelong love of learning. SOURCE Stratford School

Access Newswire
Mar 18th, 2025
New Wayfinder White Paper Bridges the Gap Between Portrait of a Graduate and Career Readiness

Recognizing this shift, Wayfinder, a leader in purpose-driven education solutions, has released a new white paper, Portrait of a Future-Ready Graduate: Why Human Skills Matter More Than Ever.

Moore Stuff Online
Jan 20th, 2025
Salem: Stop-Arm Cameras Reveal Traffic Violation Hot Spots in City

The District also partnered with Stopfinder, an app enabling parents to track their child's bus in real time; and Wayfinder, an app which tracks students as they board and exit buses.

Trillium Academy
Aug 5th, 2024
August Letter From our Head of School

To support the school in developing a comprehensive Social Emotional Learning (SEL) program that teachers and advisors can draw from in their work with students, Trillium Academy is partnering with Wayfinder and you can learn more about its program in the Welcome Letter.

Wingate University
Jan 1st, 2024
Looking back: The best of Wingate, 2023

Next year, Wayfind is expanding to Porter Ridge and Sun Valley middle/high schools.

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