Overview

We Insure Group provides a turnkey platform for insurance agents to start and run independent agencies. Its core business is a franchise model in which agents gain access to back-office support (customer service, administration, and marketing) so they can focus on selling insurance. The company offers agents contracts with a wide range of carriers—over 150—covering personal and commercial lines, which helps tailor coverage to clients. Revenue comes from franchise fees and a share of the commissions earned by the network of agencies. Compared with traditional captive agencies, We Insure emphasizes more autonomy for agents and broader carrier access, supported by a centralized back-office system. In May 2021, Oak Hill Capital acquired We Insure to fund further growth and technology development. The company’s goal is to expand its franchise footprint nationwide and help insurance entrepreneurs build independent agencies under a recognized brand.

Simplify's Take

What believers are saying

• Pet insurance entry covers vet bills for accidents and illnesses like cancer.
• Franchise model offers pre-built marketing and carrier relationships for immediate sales.
• Oak Hill Capital acquisition in May 2021 fuels expansion and technology upgrades.

What critics are saying

• Brightway Insurance expands to 350+ locations, squeezing We Insure's recruitment.
• Florida hurricanes cause 40% premium hikes, crippling P&C franchise model.
• NAIC crackdown triggers lawsuits, dismantling commission-sharing revenue model.

What makes We Insure Group unique

• We Insure provides turnkey platform with back-office support for independent agencies.
• Franchisees access over 150 carriers for tailored personal and commercial lines.
• Founded in 2009 by Philip Visali to grant agents autonomy from captive models.

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