Overview

We Insure Group provides a turnkey platform for insurance agents to start and run independent agencies. Its core business is a franchise model in which agents gain access to back-office support (customer service, administration, and marketing) so they can focus on selling insurance. The company offers agents contracts with a wide range of carriers—over 150—covering personal and commercial lines, which helps tailor coverage to clients. Revenue comes from franchise fees and a share of the commissions earned by the network of agencies. Compared with traditional captive agencies, We Insure emphasizes more autonomy for agents and broader carrier access, supported by a centralized back-office system. In May 2021, Oak Hill Capital acquired We Insure to fund further growth and technology development. The company’s goal is to expand its franchise footprint nationwide and help insurance entrepreneurs build independent agencies under a recognized brand.