We Insure Group

We Insure Group

Franchise platform enabling independent insurance agencies

Overview

We Insure Group provides a turnkey platform for insurance agents to start and run independent agencies. Its core business is a franchise model in which agents gain access to back-office support (customer service, administration, and marketing) so they can focus on selling insurance. The company offers agents contracts with a wide range of carriers—over 150—covering personal and commercial lines, which helps tailor coverage to clients. Revenue comes from franchise fees and a share of the commissions earned by the network of agencies. Compared with traditional captive agencies, We Insure emphasizes more autonomy for agents and broader carrier access, supported by a centralized back-office system. In May 2021, Oak Hill Capital acquired We Insure to fund further growth and technology development. The company’s goal is to expand its franchise footprint nationwide and help insurance entrepreneurs build independent agencies under a recognized brand.

Significant Headcount Growth

About We Insure Group

Simplify's Rating
Why We Insure Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Financial Services

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Jacksonville, Florida

Founded

2009

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Simplify's Take

What believers are saying

  • We Insure launched real-time quoting technology with Fletch in May 2024, accelerating sales.
  • The 2025 Orlando kickoff and 2026 franchise recruitment show active network expansion.
  • Recent website upgrades for policy documents improve retention, service speed, and franchisee efficiency.

What critics are saying

  • Independent franchise economics depend on renewal retention; weak service breaks recurring commission revenue fast.
  • PEAK6's 2021 acquisition means strategic priorities can shift, squeezing franchisee autonomy and margins.
  • Insurance distribution is crowded; direct writers and aggregators can compress We Insure's carrier access advantage.

What makes We Insure Group unique

  • We Insure's 140+ franchisees sell through a turnkey, carrier-agnostic agency model.
  • Jay Wolfberg became president in 2023; CEO appointment followed in July 2025.
  • PEAK6 ownership brings capital, technology discipline, and national expansion muscle.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short and Long-Term Disability

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Company Match

Employee Support Programs, Including Mental Health

Tuition Reimbursement

Matching Charitable Gift Program

Lucrative Referral Program

Growth & Insights and Company News

Headcount

6 month growth

↑ 14%

1 year growth

↑ 14%

2 year growth

↑ 14%
Coverager
Jun 2nd, 2024
We Insure Enters Pet Insurance Space

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