Webflow

Webflow

Visual website design and development platform

About Webflow

Simplify's Rating
Why Webflow is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$334.9M

Headquarters

San Francisco, California

Founded

2012

Overview

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce sites. It also provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, making it a popular choice in the web design market. The company's goal is to democratize web design, allowing anyone to create professional websites easily.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Webflow's AI Site Builder Beta enhances design speed and content structuring.
  • Partnerships with companies like AutoTrader expand Webflow's enterprise client base.
  • The launch of the Webflow App Marketplace increases platform functionality for users.

What critics are saying

  • Increased competition from no-code platforms like Bubble and Wix threatens market share.
  • Recent phishing attacks exploiting Webflow's infrastructure could harm its security reputation.
  • Economic downturns may reduce spending on web design tools, impacting subscription revenue.

What makes Webflow unique

  • Webflow offers a no-code platform for web design, appealing to non-technical users.
  • The platform integrates AI tools for faster website creation and design assistance.
  • Webflow's subscription model includes hosting and premium templates, providing diverse revenue streams.

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Funding

Total Funding

$334.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$120M
Webflow

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

Growth & Insights and Company News

Headcount

6 month growth

-9%

1 year growth

-1%

2 year growth

-2%
Webflow
Apr 11th, 2025
Webflow named a HubSpot Essential App for Marketers in 2025

In 2023, Webflow, Inc. launched the Webflow App Marketplace, giving marketers, designers and developers access to powerful tools they're already using, from design and analytics, to automation, localization, marketing, and more.

Datricon
Apr 9th, 2025
Hackers Exploit CAPTCHA Trick on Webflow to Deliver Phishing Attacks

One recent method exploits Webflow's trusted infrastructure and a fake CAPTCHA page, to execute a common credential phishing attack.

PR Newswire
Mar 21st, 2025
Webflow Expands Leadership Team with Chetna Mahajan as CIO and Henrik Gerdes as CAO

Mahajan joins from Amplitude, where she led IT, security operations, and enterprise systems during a period of rapid growth.

HIPAA Journal
Mar 14th, 2025
Hipa.ai Now Integrates with Webflow: Automated Blog Post Updates Are Here!

Hipa.ai now integrates with Webflow: automated blog post updates are here!

The Manila Times
Mar 12th, 2025
Canada's AutoTrader Partners with Webflow Enterprise to Launch Manufacturer Storefront

TORONTO, March 11, 2025 (GLOBE NEWSWIRE) - AutoTrader.ca, Canada's largest and most trusted automotive marketplace, has announced a partnership with Webflow Enterprise in preparation for the launch of Storefront, an innovative way for new car buyers to shop for their next vehicle.

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