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Weee!

Ethnic groceries marketplace with free delivery

Overview

Weee! is an online marketplace that serves Asian and Hispanic communities in North America by offering a wide range of groceries, snacks, beverages, cosmetics, and health items sourced from countries like China, Mexico, Korea, Japan, Taiwan, Hong Kong, Thailand, and Vietnam. Customers shop via the website or mobile apps on iOS and Android, place orders, and receive free delivery with no extra fees. The company differentiates itself by direct sourcing from international suppliers and a focus on authentic ethnic products, supported by dedicated delivery and customer service teams to ensure timely, friendly service. The goal is to become the leading online destination for ethnic groceries, supporting multicultural communities and enabling easy access to high-quality, authentic foods at no added delivery cost, driving growth in the ethnic grocery market.

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About Weee!

Simplify's Rating
Why Weee! is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer SoftwareConsumer Goods

Company Size

501-1,000

Company Stage

Series E

Total Funding

$835.1M

Headquarters

Fremont, CA

Founded

2015

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What believers are saying

  • February 2026 reports put annualized revenue above $1 billion, signaling scale.
  • April 2025 SNAP EBT integration opened Weee! to benefit-dependent households.
  • 2025 MásGusto expanded Weee! into over 15 Latin ethnicities and cross-selling.

What critics are saying

  • August 2026 D.C. regulators forced Weee! to pay $95,000 for worker misclassification.
  • Weee! still lacks profitability after $836.3 million raised, pressuring SoftBank-backed expansion.
  • Immigration crackdowns and SNAP reimbursement changes can shrink demand, threatening a 2027 funding reset.

What makes Weee! unique

  • Weee! built the largest North American ethnic grocery catalog across Asian and Latin cuisines.
  • Weee! owns private labels ChaiMi, SAYLALA, and MásGusto, boosting control over margins.
  • Weee! combines grocery, restaurant delivery, and direct Asia sourcing in one app.

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Funding

Total Funding

$835.1M

Above

Industry Average

Funded Over

7 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
$425M
$1.3B
$1.5B

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Phone/Internet Stipend
  • Company Equity
  • Performance Bonus

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

1%
Press Hook
Sep 11th, 2023
Everyday People Coffee & Tea Now Available On Weee! Online Grocery

Everyday People Coffee & Tea is proud to partner with Weee!

PR Newswire
Jul 26th, 2023
Goodwater Raises Over $1 Billion To Support Consumer Technology Startups Globally

Goodwater's integrated services help early and growth stage founders and management teams win massive consumer marketsBURLINGAME, Calif., July 25, 2023 /PRNewswire/ -- Goodwater , the largest venture capital fund exclusively focused on consumer tech investments, announced today that it has raised over $1 billion across its family of early and growth stage funds. With this raise, Goodwater accelerates its mission to empower exceptional entrepreneurs everywhere to change the world for good. With a clear consumer tech focus and global reach, the firm has backed 79 early and growth stage startups in 19 countries around the world. Founded in 2014 by industry veterans Chi-Hua Chien and Eric Kim, the firm now manages over $3.3B in committed capital and continues to scale as much of the venture industry is slowing.Goodwater's founding partners: Eric Kim and Chi-Hua Chien."During a tough time in the market we are ready to support the very best early and growth stage consumer tech startups with $1 billion of fresh capital. We appreciate the support and trust placed in us by our Limited Partners. This new capital will fuel our global investing approach and strengthen our position as the best consumer tech investing platform in the world," said Chi-Hua Chien, Co-Founder & Managing Partner."With our laser focus on consumer tech, global portfolio of companies building market-leading digital consumer utilities, and software-enabled platform, we are energized to champion the success of the most promising consumer tech startups around the world," added Eric Kim, Co-Founder & Managing Partner

AgFunder
Apr 12th, 2023
Data Snapshot: Almost Half Of All Agrifoodtech Vc Investment In The Us Goes To California Startups

Data Snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder. Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research reports.Startups in California — and more specifically Silicon Valley — scooped up almost half of all VC funding for US companies in 2022, according to AgFunder’s Global AgriFoodTech Investment Report 2023. US startups raised $12.4 billion in funding last year; California startups took $5.3 billion of that capital, a figure almost twice as big as the second-largest global market, India.California’s dominance shouldn’t surprise too much, given its deep roots both in agriculture and tech. The Golden State produces more than 400 commodities including dairy, rice and cattle in addition to more than one third of the country’s vegetables and three quarters of US fruits and nuts

AgFunder
Dec 28th, 2022
2022’S 5 Biggest Foodtech Deals

Data Snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder. Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research reports.Agrifoodtech investors took a major interest in eGrocery and restaurant marketplaces in 2022 — at least for the first part of the year. AgFunder data shows that three of the top five 2022 deals for agrifoodtech were in these food delivery sectors. Collectively the top 2022 deals totaled $2.79 billion and were split across North America, Asia and Oceana

PYMNTS
Oct 11th, 2022
Egrocery Startups Push Niche Innovations To Swipe Share From Walmart, Amazon

As consumers increasingly look to digital channels to meet their grocery needs, small, specialized players are getting creative in their efforts to gain share from category giants by promising very specific benefits and advantages. But it’s not just customers that are taking note of the trend, as sustainability-focused eGrocer The Rounds, which promises reusable and refillable containers to minimize waste, announced in a blog post Wednesday (Oct. 5) that it had booked a $38 million Series A fundraise to further drive its expansion plans

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