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Weetabix makes cereals, with the iconic Weetabix biscuit as its main product, and offers various cereal flavors and shapes for breakfast in the UK. Its cereals are produced from wheat sourced within 50 miles of its Burton Latimer mills, and sold through supermarkets and online, supporting local farmers and reducing food miles. The biscuits are prepared from locally sourced wheat and packaged for everyday breakfast use, aiming to provide nutritious options. The company differentiates itself by its strong emphasis on local sourcing and sustainability—focusing on growing sustainable ingredients, reducing packaging waste, and improving factory efficiency—while engaging with local communities to build brand loyalty. Its goal is to provide nutritious, sustainable breakfast options for consumers while minimizing environmental impact and supporting the farming community.
Industries
Food & Agriculture
Industrial & Manufacturing
Consumer Goods
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Kettering, United Kingdom
Founded
1932
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Total Funding
$0
Below
Industry Average
Funded Over
1 Rounds
Health Insurance
Paid Vacation
Employee Discounts
Flexible Work Hours
Parental Leave
Fertility Treatment Support
Mental Health Support
Weetabix and XPO Logistics extend warehouse management partnership. Weetabix, the iconic breakfast cereal brand, is extending its warehouse management partnership with XPO Logistics. The partnership covers two state-of-the-art UK warehouses in Burton Latimer near Kettering, and Corby, Northamptonshire. The automation across the sites has brought new visibility into their operations and encouraged more proactive decision-making, thereby improving efficiency. Both warehouses have also maintained an AA+ BRC audit score, the highest level possible to achieve, for the second year. Richard Spaughton, head of supply chain, Weetabix, said: "XPO Logistics has more than proved its expertise in all areas of our warehousing, and we are thrilled to be extending our partnership. Its sustainable approach and proprietary technology have already streamlined our warehousing operations, and we are looking forward to continuing to augment our processes even further." XPO Logistics also manages the worldwide transportation of Weetabix goods through its global forwarding team at Heathrow, which covers all cross-border services, customs clearance, and aligned transport projects. Dan Myers, senior vice president, supply chain - Europe, XPO Logistics, said: "This has been a true partnership from day one, and together, we've delivered on all our shared goals. We improved service by over 9%, enhanced safety by achieving over 1,000 days without a lost time incident, and improved quality by achieving AA+ BRC accreditation on the first attempt. "We also released more than £0.5m to reinvest back into the operation - supporting innovation, resilience, and future performance. This is just the start of what we can achieve together."
Weetabix launches new £1m TV ad campaign.
Weetabix has partnered with the English Subbuteo Association to support Ruby and her teammates in their quest for gold.
WEETABIX has teamed up with Disney Marvel once again to launch its new range of children's cereal bars.
Weetabix is launching a petition for 'Weetabixshire' to be recognised as a county in its own right, as part of a wider brand refresh and reposition.
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Industries
Food & Agriculture
Industrial & Manufacturing
Consumer Goods
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
Kettering, United Kingdom
Founded
1932
Find jobs on Simplify and start your career today