Wegmans launches "Wegmans for Athletics," a comprehensive nutrition and community partnership program. August 11, 2026 | 2 min to read ROCHESTER, N.Y. - Wegmans Food Markets has launched Wegmans for Athletics, a comprehensive food, nutrition, and hydration program designed to support collegiate athletic programs, youth sports, and professional organizations on and off the field. Rooted in Wegmans' mission to help people live healthier, better lives through exceptional food, Wegmans for Athletics positions the company as a trusted partner in athlete performance, wellness, and community impact - delivering a holistic fueling ecosystem that goes beyond traditional catering. Designed to integrate seamlessly into the daily experience of athletes and athletic departments, the program combines high-quality food, nutrition expertise, and personalized service - helping partners elevate performance support while reinforcing Wegmans' leadership in fresh food, sports nutrition, and purposeful community engagement. Program highlights include: * Meals for Athletes: Performance-minded pre- and post-game meals, team travel meals, and celebration support through Wegmans Meals2GO, tailored to each program's needs. * Refueling Stations & Athletic Pantries: On-demand access to high-quality Wegmans Brand snacks, hydration, and supplements, many of which are categorized as Foods You Feel Good About as items that are free of artificial dyes, sweeteners, and unnecessary preservatives. The program is maintained through large-order fulfillment and replenishment throughout the season. * Expert Nutritional Support: Access to Wegmans' nutrition expertise through educational activities such as cooking classes and store tours, which provide student athletes with practical tools for everyday fueling decisions. * VIP Hospitality Catering: Premium catering for suites, hospitality lounges, courtside areas, and athletic department events, customized to each institution's brand and audience. * Community Engagement & Impact: Nutrition education initiatives, youth engagement, and support for local organizations that reinforce shared values with partner institutions. Flexible support model built for each institution Wegmans for Athletics is intentionally flexible and collaborative, tailored to an institution's size, competitive level, and priorities. Dedicated account management, event planning / menu support, and close coordination with local store teams help ensure consistent execution and localized impact. Benefits for athletic departments For athletic partners, the program helps enhance holistic student-athlete care, performance support, and departmental efficiency in a way only Wegmans can by providing catering, fresh foods, and nutritional education that you can't get anywhere else.

Wegmans looks to score big with new program for athletes. The grocer has expanded the reach of its catering with a service focused on food, nutrition and hydration for athletes. Published Aug. 11, 2026 Dive brief: * Wegmans announced Monday the launch of Wegmans for Athletics, a new program focused on the food, nutrition and hydration of athletes. * The grocer said the program is designed for collegiate athletic programs, youth sports and professional organizations. * The launch comes as Wegmans looks to bolster its reputation as a supporter of athletes and also expand its catering business beyond traditional avenues. Dive insight: With Wegmans for Athletics, participants can receive meals through the grocer's catering service, Meals 2Go, for before and after games as well as for team travel and celebrations. As part of the program, people can access large-order fulfillment and replenishment of Wegmans brand snacks, hydration and supplements, many of which the grocer said don't contain artificial dyes, sweeteners or unnecessary preservatives. Catering for suites, hospitality lounges, courtside areas and athletic department events is also available, according to the announcement. Participants get access to Wegmans' nutrition education, which includes cooking classes and store tours. Wegmans said it can provide catering "tailored to each program's needs" and local store support will "help ensure consistent execution and localized impact." Wegmans highlighted its reputation for fresh foods, catering and nutritional education in its pitch to athletic departments and institutions: "For athletic partners, the program helps enhance holistic student-athlete care, performance support, and departmental efficiency in a way only Wegmans can." Wegmans has a long history of supporting athletes and partnering with sports teams. Earlier this month, the grocer announced a limited-time private label cereal featuring Buffalo Bills Quarterback Josh Allen. One dollar from purchases of every box, which select Wegmans stores in New York and Pennsylvania will stock, will go to the Golisano Children's Hospital of Buffalo, New York.

Wegman's Food Markets to break ground soon on new Cranberry Township location, first Wegman's in the Pittsburgh region. Noah Haswell, Beaver County Radio News Discover more Listen Live App News Subscription Service TV & Video (Cranberry Township, PA) Wegman's Food Markets will break ground on August 13th on its new location in Cranberry Township, which will mark the company's first store in the Pittsburgh region. The site at 5000 Cool Springs Drive will feature a facility of 115,000 square feet. The project is expected to create approximately 450 jobs for the local community. This expansion will bring the total number of Wegmans locations in Pennsylvania to 20, as the company currently operates 19 stores across the state. The store will feature departments for bakery, cheese, deli, produce, meat and seafood. Customers will also have access to a large selection of beer and wine as well as a market café which includes indoor and outdoor seating. The store has a targeted opening date in the fall of 2027.