wehkamp

wehkamp

Pure-play Dutch online retailer

Overview

Wehkamp is a Dutch online retailer that started in 1952 selling mattresses by mail order and evolved into a multi-brand e-commerce platform. Shoppers browse and buy items on its website, paying with online methods, while the company uses a large automated distribution center in Zwolle to store and ship orders. It differs from many competitors by transitioning early from mail order to online retail and by investing heavily in logistics automation, backed by Apax Partners as part of the Wehkamp Retail Group. Its goal is to provide convenient online shopping with reliable delivery and service, growing into a leading multi-brand e-commerce player within its group.

About wehkamp

Simplify's Rating
Why wehkamp is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Consumer Goods

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Zwolle, Netherlands

Founded

1952

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Simplify's Take

What believers are saying

  • Customer sales rose 2.0% to 525 million euros in 2025-2026, first growth since 2021.
  • Adjusted EBITDA climbed 19.8% to 27.1 million euros, showing tighter cost control.
  • Omoda can spread Wehkamp’s Zwolle technology across its portfolio, unlocking procurement synergies.

What critics are saying

  • Wehkamp posted an 89.1-million-euro net loss in 2024-2025, with 85.5-million-euro net debt.
  • Trustpilot’s September 2026 reviews cite delayed deliveries, damaged packages, and weak customer service.
  • Bol.com, Coolblue, and Zalando crush Wehkamp’s scale, squeezing margins through 2027.

What makes wehkamp unique

  • Zwolle’s automated fulfillment center anchors multi-brand logistics across Omoda and Wehkamp.
  • Wehkamp still combines department-store assortment with long-standing Dutch household-brand recognition.
  • Omoda’s July 2026 acquisition creates a 600-million-euro Dutch e-commerce group.

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Benefits

Paid Vacation

Commuter Benefits

Home Office Stipend

Profit Sharing

Employee Discounts

Growth & Insights

Headcount

6 month growth

↑ 3%

1 year growth

↑ 3%

2 year growth

↑ 3%

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