Simplify's take
What believers are saying
- 2025 revenue hit €484.6 million, and cosmetics grew 9.2% to €401.9 million.
- Q1 2026 outpaced the market again, with new products driving performance.
- Stella McCartney, minLen, and global Skin Food launches broaden Weleda's audience.
What critics are saying
- Pharmaceutical revenue fell 6.3% in 2025, and management says 2026 remains challenging.
- Weleda ordered an independent Nazi-era investigation in September 2025, inviting fresh backlash.
- If the Nazi-era probe escalates, Weleda's ethical-natural brand equity collapses among premium buyers.
What makes Weleda unique
- Weleda pairs certified natural cosmetics with anthroposophic medicines, spanning beauty and pharmacy.
- Skin Food remains a century-old franchise, still driving about 20% of revenue.
- The 2025 brand redesign modernizes heritage without abandoning Swiss-rooted premium identity.
Help us improve and share your feedback! Did you find this helpful?