Wellhub appoints Leandro Caldeira as CMO. As well-being becomes a business priority around the world, the Wellhub announces the arrival of Leandro Caldeira as Chief Marketing Officer (CMO). This appointment reinforces the company's global presence and its commitment to supporting all companies in becoming wellness companies. Leandro is part of the DNA of Wellhub and helped shape its trajectory from a regional startup to a global leader in corporate wellness. After a decade at The Boston Consulting Group (BCG), he joined Wellhub in 2017 and since then has led the company's expansion in Brazil and Latin America, and later in North America. In his new role, Leandro will be responsible for leading the company's global marketing strategy. Wellhub, strengthening the brand's positioning, expanding its visibility, and driving adoption in strategic markets. He will also lead initiatives that integrate marketing, data, and AI innovation, aiming to deliver more personalized and impactful experiences for companies, employees, and wellness partners worldwide. "Caldeira is part of the history of Wellhub for almost ten years. He knows how to transform strategy and insights into storytelling - and that's exactly what will define our next chapter," says Cesar Carvalho, CEO of Wellhub. "Your leadership and vision will help us accelerate global growth without losing sight of our ambition to make well-being accessible to all." As CMO, Caldeira will be responsible for defining how the Wellhub positions itself in each market, driving brand awareness, demand generation, and the next wave of innovation at the intersection of marketing, data, and artificial intelligence. It will ensure global brand consistency while strengthening each team's local operations, generating significant impact on a regional scale. Its vision is to consolidate Wellhub as the preferred partner for companies seeking to place employee well-being at the heart of their business strategy, especially in the face of rising healthcare costs and evolving workforce expectations. "I saw firsthand how well-being can transform people and organizations," says Leandro Caldeira, CMO of Wellhub. "We are entering a new era, in which well-being ceases to be a benefit and becomes a business strategy. My goal is to elevate the brand of Wellhub globally and help companies around the world turn well-being into a competitive advantage." The appointment comes at a time of expansion of the Wellhub for new markets and investment in next-generation technology, with a focus on expanding the company's global impact.

To make the project viable, Wellhub partnered with Galapagos Capital, a co-investor in the fund - the companies did not disclose how much each contributed - and responsible for structuring and managing the vehicle.