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Overview
Whizar is a platform for travel agencies that uses artificial intelligence to predict airfare fluctuations and optimize when tickets are issued. The system helps agencies delay ticketing until prices are at their lowest, enabling cost savings that can be shared between agencies and their customers. During the delay window, the platform offers free changes and cancellations to reduce booking abandonment and improve conversion rates. The revenue model scales on the savings from lower airfares and the resulting increase in bookings. Whizar targets travel agencies seeking competitive pricing and greater consumer flexibility in a volatile airfare market.
About Wenrix
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Acquired
Total Funding
$20.7M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2017
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Simplify's Take
What believers are saying
- Wenrix remained independent after the January 8, 2026 acquisition, preserving leadership and roadmap.
- Etraveli wants Wenrix to strengthen its B2B flight platform, expanding distribution fast.
- Wenrix raised $15 million from Insight Partners in 2023, validating investor demand for the model.
What critics are saying
- Etraveli acquired Wenrix on January 8, 2026, creating integration and reprioritization risk.
- Etraveli can absorb Wenrix technology into Gotogate and MyTrip, erasing standalone brand value.
- OTAs can internalize pricing and flexibility tools by 2027, commoditizing Wenrix's core moat.
What makes Wenrix unique
- Wenrix predicts airfare timing with predictive and agentic AI, not generic booking software.
- Etraveli said on January 8, 2026 Wenrix serves over 60 OTAs and TMCs.
- Wenrix spans price, flexibility, and post-booking servicing across EDIFACT, NDC, and LCC.
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Funding
Total Funding
$20.7M
Below
Industry Average
Funded Over
4 Rounds
Insight PartnersGrowth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 3%Swedish flight booking group Etraveli has acquired Israeli travel tech startup Wenrix. Whilst the purchase price was not officially disclosed, market estimates suggest a base price of $170 million, potentially rising to $300 million depending on performance targets. The deal marks another acquisition in the travel technology sector, with Wenrix joining Etraveli's portfolio of booking services. Further details about the transaction terms and integration plans were not provided in the announcement.
The Israeli startup's algorithms are based on big data and deep learning models that predict when flight tickets are at their lowest price
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About Wenrix
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Acquired
Total Funding
$20.7M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2017
Wenrix is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today