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Overview
Whizar is a platform for travel agencies that uses artificial intelligence to predict airfare fluctuations and optimize when tickets are issued. The system helps agencies delay ticketing until prices are at their lowest, enabling cost savings that can be shared between agencies and their customers. During the delay window, the platform offers free changes and cancellations to reduce booking abandonment and improve conversion rates. The revenue model scales on the savings from lower airfares and the resulting increase in bookings. Whizar targets travel agencies seeking competitive pricing and greater consumer flexibility in a volatile airfare market.
About Wenrix
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Acquired
Total Funding
$20.7M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2017
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Simplify's Take
What believers are saying
- Etraveli's January 2026 acquisition validates Wenrix and extends distribution across 75 countries.
- Wenrix says it serves 60+ major OTAs and TMCs, supporting recurring enterprise revenue.
- Independent operation within Etraveli accelerates R&D hiring in Tel Aviv through 2026.
What critics are saying
- Etraveli owns Wenrix now, ending standalone upside and forcing integration discipline by 2026.
- Hopper Cloud and airline NDC distribution attack Wenrix's pricing edge across the next two years.
- If price-prediction accuracy slips, agencies lose trust and Wenrix becomes interchangeable infrastructure.
What makes Wenrix unique
- Wenrix serves 60+ OTAs and TMCs with predictive and agentic flight AI.
- Its DeepFlow trains on $50B servicing data, strengthening price, flexibility, and servicing workflows.
- Etraveli kept Wenrix independent in 2026, preserving founders, roadmap, and customer relationships.
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Funding
Total Funding
$20.7M
Below
Industry Average
Funded Over
4 Rounds
Insight PartnersGrowth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 2%Swedish flight booking group Etraveli has acquired Israeli travel tech startup Wenrix. Whilst the purchase price was not officially disclosed, market estimates suggest a base price of $170 million, potentially rising to $300 million depending on performance targets. The deal marks another acquisition in the travel technology sector, with Wenrix joining Etraveli's portfolio of booking services. Further details about the transaction terms and integration plans were not provided in the announcement.
The Israeli startup's algorithms are based on big data and deep learning models that predict when flight tickets are at their lowest price
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About Wenrix
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Acquired
Total Funding
$20.7M
Headquarters
Tel Aviv-Yafo, Israel
Founded
2017
Wenrix is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today