Whalo

Whalo

Multiplayer cross-platform mobile games studio

Overview

Whalo is a Tel Aviv-based mobile games developer focused on creating cross‑platform, casual multiplayer titles for consumers. Its first release, Fish of Fortune, is currently in beta, reflecting a product stage aimed at attracting a global audience. The games are designed to run across devices and platforms, enabling players to compete and interact online with engaging visuals and game mechanics built on modern technology. The company differentiates itself through a team of industry veterans from major studios and Jelly Button alumni who bring deep experience in live operations, data, and product development. With a strategy that blends imaginative design and scalable tech, Whalo aims to grow its B2C games business and reach a broader audience while growing its marketing and user base. The goal is to reinvent casual multiplayer gaming for a global market by delivering accessible, social, cross‑platform experiences and expanding its portfolio beyond Fish of Fortune.

About Whalo

Simplify's Rating
Why Whalo is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

51-200

Company Stage

Series A

Total Funding

$4.2M

Headquarters

Israel

Founded

2020

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Simplify's Take

What believers are saying

  • Fish of Fortune shows strong traction: 4.8 stars and 27.9K Google Play reviews.
  • Whalo is hiring VP Marketing and performance roles, signaling active scaling in 2026.
  • Recent store updates in 2026 indicate ongoing product investment and live-ops cadence.

What critics are saying

  • Fish of Fortune reviews cite expensive microtransactions and slow progression, hurting retention.
  • Google Play still shows only one flagship game, creating existential concentration risk.
  • No recent financing or growth milestone surfaced, leaving Whalo vulnerable if user acquisition stalls.

What makes Whalo unique

  • Whalo launched Fish of Fortune, a cross-platform casino-style fishing game with social raids.
  • Founders came from Jelly Button, giving Whalo proven mobile-f2p execution in Tel Aviv.
  • Whalo is actively hiring marketing, monetization, and Unity roles around Fish of Fortune.

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Funding

Total Funding

$4.2M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$5M
ByteDance
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Growth & Insights

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%

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