Overview

Wheel Pros designs, markets, and distributes branded wheels, tires, and automotive accessories for the aftermarket through a global dealer network and an expanding online store. It operates its own U.S. manufacturing facilities and builds a large portfolio of proprietary brands alongside many acquired brands, distributing products through its own channels and partners. The company differentiates itself with a vertically integrated, end-to-end platform that combines manufacturing, a broad brand lineup, a dense distribution network, and rapid delivery, enhanced by strategic acquisitions and collaborations like Hoonigan and TAP. Its goal is to become a leading global supplier of wheels and automotive accessories by owning design, production, and distribution, expanding its brands, and growing its omnichannel reach.