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Wheels

Fleet management for corporate vehicle programs

Overview

Wheels offers fleet management services for businesses, managing about 800,000 vehicles across North America with a global alliance in 59 countries. It coordinates maintenance, lifecycle management, telematics, procurement, and program administration through a combined platform and partner network, including Donlen and LeasePlan USA. This scale and network enable broad cross-industry coverage with a strong emphasis on customer service. The goal is to help clients reduce costs, improve uptime, and grow their business by maximizing fleet value.

Significant Headcount Growth

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About Wheels

Simplify's Rating
Why Wheels is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Real EstateConsultingFood & AgricultureGamingDesignLegalEnterprise SoftwareDefenseAI & Machine LearningConsumer SoftwareConsumer GoodsVR & ARFinancial ServicesFintechQuantitative FinanceHealthcareSocial ImpactEntertainmentHardwareRobotics & AutomationBiotechnologyCrypto & Web3EducationEnergyIndustrial & ManufacturingAerospaceGovernment & Public SectorVenture CapitalData & AnalyticsCybersecurityAutomotive & Transportation

Company Size

1,001-5,000

Company Stage

Grant

Total Funding

$210K

Headquarters

Schaumburg, IL

Founded

1939

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Simplify's take

What believers are saying

  • Wheels won a 2026-10-26 Gold Merit Award for AI, machine learning, and analytics.
  • The company says AI models leverage eight decades of fleet data across core workflows.
  • Cole’s 2026 mandate targets stronger client relationships and faster product execution.

What critics are saying

  • Geotab and Verizon Connect commoditize telematics, squeezing Wheels’ software pricing by 2027.
  • TradeFit standardization fails if fleet clients demand custom upfits and faster OEM-specific variants.
  • A prolonged enterprise client loss would crush scale economics and make Wheels a takeover target.

What makes Wheels unique

  • Wheels combines fleet leasing, management, and AI software under one operating model.
  • On 2026-03-31, Wheels launched TradeFit standardized upfitting for faster work-ready deployments.
  • Matthew Cole’s 2026-08-25 appointment adds Aptiv, Visteon, and Johnson Controls product discipline.

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Funding

Total Funding

$210k

Above

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison Coming Soon

Benefits

  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

23%

2 year growth

23%
Cherokee Media Group
Nov 4th, 2026
Montway hires former Wheels COO as new CEO.

Montway hires former Wheels COO as new CEO. Wednesday, Nov. 4, 2026, 02:37 PM Auto Remarketing Staff By subscribing, you agree to receive communications from Auto Remarketing and its partners in accordance with its Privacy Policy. Auto Remarketing may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time. Montway Auto Transport named a new CEO on Wednesday. Replacing Tom Gartland in that position is Ahsan Rahim, who was most recently chief operating officer at Wheels, Inc. Gartland, who became CEO in 2023, will continue as executive chairman on the board. "Leading Montway has been incredibly rewarding, and I'm proud of what our team has built together," Gartland said in a news release. "We have strengthened the business, expanded our capabilities and continued to raise the bar for customer service and innovation," Gartland said. "Ahsan is an experienced leader with a strong track record, and I'm confident he is the right person to lead Montway's next chapter. I'm excited to see what Ahsan and the team can accomplish in this next phase." Rahim added: "Montway has built a strong reputation for customer service, operational excellence and innovation. I'm honored to join the company at this exciting time and to build on the strong foundation Tom and the team have created. I look forward to working closely with Montway's employees, customers and partners to strengthen our culture, advance our technology capabilities and drive continued growth." By subscribing, you agree to receive communications from Auto Remarketing and its partners in accordance with its Privacy Policy. Auto Remarketing may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.

Vialynx Inc
Nov 4th, 2026
Montway Auto Transport appoints Ahsan Rahim as Chief Executive Officer; Tom Gartland continues to serve as Executive Chairman.

Montway Auto Transport appoints Ahsan Rahim as Chief Executive Officer; Tom Gartland continues to serve as Executive Chairman. Business · NOV 4, 2026 PR Newswire Key Takeaways: Montway has appointed Ahsan Rahim as CEO to lead the company's next phase of growth, bringing more than 25 years of leadership experience ac... Key Takeaways: * Montway has appointed Ahsan Rahim as CEO to lead the company's next phase of growth, bringing more than 25 years of leadership experience across automotive fleet, healthtech and strategy consulting. * Tom Gartland will continue to serve as Executive Chairman of the Board, actively shaping Montway's long-term strategy. * The appointment supports Montway's continued focus on growth, innovation and customer experience across its retail and business-solutions segments. CHICAGO, Nov. 4, 2026 /PRNewswire/ - Montway Auto Transport, one of the nation's leading third-party logistics brokerages, today announced that Ahsan Rahim has been appointed Chief Executive Officer. Tom Gartland will continue to serve as Executive Chairman of the Board. The appointment reflects Montway's continued focus on scaling the business, deepening its technology and customer experience capabilities and advancing growth across its retail and business-solutions segments. "Leading Montway has been incredibly rewarding, and I'm proud of what our team has built together," said Gartland. "We have strengthened the business, expanded our capabilities and continued to raise the bar for customer service and innovation. Ahsan is an experienced leader with a strong track record, and I'm confident he is the right person to lead Montway's next chapter. I'm excited to see what Ahsan and the team can accomplish in this next phase." Since becoming CEO in 2023, Gartland has led a period of strategic expansion for Montway, including key leadership additions, continuous investment in proprietary technology, the expansion of high-impact partnerships with organizations like AAA, AARP, USAA, uShip, WeSalute and PerkSpot, and repeated recognition on the Inc. 5000 list. As Executive Chairman, he will continue to work closely with the leadership team as the company builds on its customer service, operational excellence and technology-driven innovation. Rahim brings more than 25 years of leadership experience across automotive fleet, healthtech and strategy consulting. Most recently, he served as a strategic advisor to private equity firms for the automotive industry guiding investments across fleet management, managed maintenance, and title and registration services. Previously, Rahim served as Chief Operating Officer of Wheels Inc., where he helped strengthen a client- and employee-focused culture while accelerating growth, culminating in the company's acquisition by Apollo. Rahim's extensive experience leading customer-centric, technology-enabled businesses will guide Montway's continued investment in innovation, service and long-term growth. "Montway has built a strong reputation for customer service, operational excellence and innovation," said Rahim. "I'm honored to join the company at this exciting time and to build on the strong foundation Tom and the team have created. I look forward to working closely with Montway's employees, customers and partners to strengthen our culture, advance our technology capabilities and drive continued growth." With operations spanning all 50 states, including Alaska and Hawaii, as well as Europe, Montway remains focused on delivering reliable, technology-enabled vehicle shipping solutions for both consumers and enterprise customers. About Montway Auto Transport Founded in 2007, Montway Auto Transport has become one of the nation's leading automotive transport companies, with more than a million vehicles shipped. Montway offers transport services across all 50 states, including Alaska and Hawaii, as well as Europe. The company operates with extended hours, 365 days a year, underscoring its commitment to customer satisfaction. Montway has a Net Promoter Score of 76, far surpassing the industry average, and over 120,000 online customer reviews. Montway serves consumers through direct retail channels and nationwide partnerships, delivering preferred auto transport benefits to members of organizations such as AAA, AARP, USAA, uShip, WeSalute and corporate employee perk networks. The company also provides enterprise automotive logistics solutions for auto dealers, auctions, manufacturers, moving and relocation companies, and financial institutions. An eight-time Inc. 5000 honoree, Montway continues to set industry benchmarks in logistics technology and operational excellence. Media Contact: Interdependence Public Relations [email protected] 713-409-1835 SOURCE Montway Auto Transport Published by News Desk · WeeklyReviewer The WeeklyReviewer news desk monitors breaking developments around the clock - sourcing, verifying, and publishing real-time industry news across business, technology, politics, science, sports, and world affairs. Every story that comes through the Live Wire is reviewed for accuracy before publication, keeping our readers ahead of the curve without the noise.

Fleet Management Weekly
Oct 27th, 2026
Wheels earns Gold Merit Award for Technology innovation.

Wheels earns Gold Merit Award for Technology innovation. Honors highlight Wheels' approach to applying AI and advanced analytics across fleet management workflows to deliver measurable operational value. Wheels, a leader in fleet management and mobility, announced it has received a Gold Merit Award in the Automotive, Transportation & Mobility Technology category, marking the fourth industry recognition the company has earned over the past year for its innovative application of artificial intelligence (AI), machine learning and advanced analytics in fleet management. Wheels is being recognized for integrating technology across a wide range of fleet management workflows. Grounded in client needs, Wheels' approach to innovation is focused on solving today's challenges while preparing clients for what's next. In practice, these technology integrations are helping fleet managers take action more quickly and confidently across areas such as maintenance, compliance, data quality and driver support. Examples of operational impact include: * Machine learning models that automate maintenance decisions, reducing the maintenance review workload by nearly 30%. * Predictive models that identify and correct inaccurate vehicle mileage data, resulting in a 95% reduction in mileage reporting errors. * An AI-powered prediction engine that analyzes 2.5 million historical records across 45 variables to identify potentially delayed vehicle registrations before they become operational issues. * A generative AI-powered support platform that is helping customers more quickly get answers about their fleet policies, reducing average call handling time by one minute per interaction. "These outcomes reflect years of investment in data, analytics and intelligent automation," said Parsh Wanath, Vice President of Digital Engineering and Advanced Analytics at Wheels. "By combining deep fleet expertise and our consultative partner approach with AI, machine learning and advanced analytics, we're helping clients reduce administrative burdens, improve data quality, simplify complexity and ultimately operate more effectively while preparing for what's ahead." The Merit Awards for Technology recognize organizations demonstrating excellence in current- and next-generation technologies and innovations. The Gold Merit Award is the latest in a series of industry honors recognizing Wheels' commitment to innovation and practical technology application. Other honors from 2026 include a Business Intelligence Artificial Intelligence Award for Machine Learning, a Big Innovation Award, and a Stevie Award for Best Use of AI in Business Transformation. As organizations continue to seek ways to improve efficiency, control costs and make better-informed decisions, Wheels remains focused on developing solutions that help clients translate data and analytics into operational results.

Automotive Fleet
Aug 27th, 2026
Wheels names Matthew Cole president.

Wheels names Matthew Cole president. Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls. August 27, 2026 2 min to read * Matthew Cole has been appointed as President of Wheels. * Cole has over 30 years of experience in the automotive and technology sectors. * His previous leadership roles include positions at Aptiv, Visteon, and Johnson Controls. *Summarized by AI Wheels has appointed Matthew Cole as president, where he will focus on the fleet management company's growth strategy, client relationships, technology and product development. Cole brings more than 30 years of automotive and technology experience to the role. Most recently, he led Aptiv's Intelligent Systems business, overseeing operations involving connected and software-defined vehicle technologies. Ad Loading... He previously held senior leadership positions at Visteon and Johnson Controls and began his career at Ford Motor Company. His experience includes strategy, operations, technology and product development across the U.S., Europe and Asia. "Matthew is a proven leader with the experience and vision to lead a fast-growing global business and build strong, high-performing teams," said Shlomo Crandus. "His deep expertise combines automotive, technology and product development, alongside global operating experience and outside-in perspective, that will be instrumental as we accelerate our growth, strengthen our client relationships and position Wheels for the future." In his new role, Cole said he plans to focus on Wheels' client relationships and the development of its products, technology and services. "Wheels has tremendous opportunity ahead, and I'm thrilled and energized to be joining the organization at such an important time," Cole said. "We will build on Wheels' strengths, deepening our client relationships and accelerating innovation across the business. I'm excited to work alongside our team to turn that momentum into action by advancing the products, technology and services that power the full potential of our clients." Cole holds a bachelor's degree in manufacturing engineering from Miami University and a master's degree in engineering management from the University of Michigan.

Automotive Fleet
Jun 29th, 2026
Can AI really make Fleet drivers safer?

Can AI really make Fleet drivers safer? June 29, 2026 At Geotab Connect 2026, Chris Brown of Automotive Fleet spoke with David Glines, director of product management of technology products at Wheels about emerging technologies that are reshaping how fleets manage driver safety and data. Artificial intelligence is playing a major role in that shift. Instead of assigning generic safety training programs, new systems can analyze driver behavior and automatically generate personalized coaching and training modules tailored to individual drivers. Glines says these AI-powered tools can deliver targeted feedback in near real-time, helping drivers understand their behavior patterns and improve performance more effectively than traditional standardized courses. Glines also notes that interest in safety cameras has surged over the past year as costs decline and fleets increasingly recognize their value for improving driver behavior and reducing risk. However, he cautions that technology alone isn't enough. Alerts and warnings inside the vehicle must be paired with ongoing coaching and support from safety managers to create lasting behavior change. (Note: The video identifies Wheels as Wheels, Inc., though the company now goes by Wheels.)

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