WWheels Up provides on-demand private aviation through a membership model, giving members access to a diversified fleet of private aircraft via a mobile app. Members pay a fee to access the fleet—comprising Wheels Up-owned planes and third-party aircraft—and can book flights through the app for individuals, families, or corporate travel. The service works by combining fixed membership pricing with on-demand flight bookings and a flexible fleet, supported by technology to streamline scheduling and access. This approach differentiates Wheels Up from rivals by offering a scalable membership structure, a broader mix of aircraft, and seamless digital booking across North America. The company’s goal is to make private aviation more accessible and convenient for its customers, growing its membership base and usage for both leisure and corporate travel.
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1,001-5,000
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IPO
Headquarters
New York City, New York
Founded
2013
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Wheels Up orders 6 Phenom 300Es for delivery in 2H27. * Business Jets Embraer Executive Jets Phenom 300, (C) Embraer By Luciano Braganca 05Nov2026 Wheels Up (WUP, Teterboro) has placed an order with Embraer Executive Jets for six new Phenom 300Es for delivery in the second half of 2027, scheduled for delivery in the second half of 2027. The order builds on a fleet modernisation plan introduced in late 2024 and aims to accommodate anticipated growth in customer demand. The agreement follows three years of discussions between Wheels Up and Embraer over the acquisition of new aircraft. Valued at approximately USD90 million, the deal includes an initial deposit financed substantially through an equipment financing arrangement with Bank of America and PNC Bank, according to Wheels Up's third-quarter 2026 financial results. "Having completed our fleet modernisation programme earlier this year, over 18 months ahead of schedule, we have seen strong growth in demand for our Signature membership offering, supported by our best-in-class fleet of Phenom and Challenger aircraft," said George Mattson, CEO of Wheels Up. Speaking to Corporate Jet Investor, Mattson said the company would remain "opportunistic" in acquiring additional aircraft, noting that "there is a big, deep secondary market for Phenom and Challenger jets." The six new Phenom 300E aircraft, scheduled for delivery during the third and fourth quarters of 2027, will join twenty-nine Phenom 300 and Phenom 300E jets and fifteen Challenger 300 family aircraft in Wheels Up's fleet. Until now, Wheels Up focused on the pre-owned aircraft market for fleet acquisitions. The first Phenom 300 and Phenom 300E jets were added in early 2025, followed shortly afterwards by the first Challenger 300. In late 2026, Wheels Up inducted a Challenger 350. Additionally, after retiring all legacy aircraft in April, the company continues to divest all remaining owned Citation XLS, Citation X, Hawker 400XP, and King Air 350i Beech (twin turboprop) aircraft.
Wheels Up Experience Inc. reported a third-quarter 2026 net loss of $89.4 million on revenue of $164.8 million, down 11% from a year earlier. About 3% of the decline came from the 2025 sale of non-core services businesses. The private jet operator secured a $100 million revolving credit facility from Delta Air Lines. It also ordered six Embraer Phenom 300E aircraft, with deliveries due in the third and fourth quarters of 2027. Gross profit turned positive at $15.2 million, against a gross loss of $1.3 million a year earlier. Adjusted EBITDAR loss narrowed 44% to $13.2 million. Revenue from the premium Phenom and Challenger fleets rose 120% as the fleet grew from 24 to 43 aircraft. Legacy fleet revenue fell 44%, and Signature members rose to more than 1,500.
Four private jet companies named to Conde Nast best list. Tradewind Aviation, Wheels Up, JSX and Aero took four of the top eight spots in Conde Nast Traveler's Readers' Choice Awards. Condé Nast Traveler readers selected four private jet companies among their most favored U.S. airlines in its annual Readers' Choice Awards. It took fourth place. Its biggest backer, Delta Air Lines, was ranked first. By-the-seat shared jet airline JSX was next. JSX ranked seventh. Aero was eighth. Per Condé Nast, "Tradewind flies out of private air terminals, a definite plus these days. Readers praise its 'super helpful and generous staff' and its stress-free airport operations, which include lounges with an array of pre-flight beverages and snacks." Readers praised its "charter flights and scheduled shuttles to upscale watering holes like Nantucket and Newport from its Westchester County base in the northeast, and to St. Barts, Antigua, and Anguilla from its San Juan base in the Caribbean." Speaking about Wheels Up, Condé Nast noted the company gives access both to third-party charter aircraft "including seaplanes, helicopters, and private jets of varying sizes" as well as its own fleet of Bombardier Challenger 300 and Embraer Phenom 300 private jets. Last year, Tradewind ranked fourth, JSX sixth, Wheels Up seventh, and Aero eighth. JetBlue placed second, followed by Alaska Airlines. Condé Nast Traveler reported that readers cast 798,867 votes. It was the 39th edition of the awards.
Wheels UP and Fraser Yachts Partner to deliver seamless private jet-to-yacht luxury experiences. Aug 12, 2026, 09:01 ET Partnership unlocks exclusive cross-brand benefits, curated experiences and exceptional access for Wheels Up members and Fraser clients around the world ATLANTA, August 12, 2026 /PRNewswire/ - Wheels Up Experience Inc. (NYSE: UP), a leading global provider of on-demand private aviation, today announced a partnership with Fraser Yachts, the world's leading full-service yachting brokerage, to deliver effortless private jet-to-yacht journeys for Wheels Up members and Fraser clients. Through this strategic partnership, Wheels Up and Fraser Yachts are redefining luxury travel by making the journey every bit as meaningful as the destination. Bringing together leaders in private aviation and yachting, the partnership reflects the growing demand for fully integrated travel experiences that combine personalized service, effortless coordination, and unparalleled access across the globe. Together, the two ultra-premium travel brands will unveil a consultative approach to every itinerary, curating the optimal combination of travel solutions to ensure each trip is planned as one cohesive experience, whether that means pairing commercial travel via Delta One with a private Wheels Up flight, arranging helicopter transfers, or designing a fully private journey from start to finish. In select destinations, Wheels Up's seaplane capabilities through Tropic Ocean Airways further extend this connectivity, allowing clients to transfer directly from air to yacht for a seamless dock-to-deck experience. As part of this collaboration, Wheels Up members will enjoy preferred yacht charter rates, support from Fraser's global team of more than 240 yachting specialists, and access to a fleet of more than 2,300 luxury yachts available for charter across the world's most sought-after regions. Fraser clients will benefit from exclusive benefits across Wheels Up's private aviation offerings, extending the same elevated level of service from sky to sea. All yacht charter inquiries and bookings will continue to be managed by Fraser's expert Charter Brokers, ensuring the bespoke hospitality and yachting knowledge that define the Fraser experience. "At Wheels Up, we believe premium travel should be defined by ease, flexibility and personalization. As our members increasingly look for connected travel solutions that take them farther and unlock the world's most exceptional experiences, our partnership with Fraser Yachts is a natural extension of that vision," said George Mattson, Chief Executive Officer of Wheels Up. "By combining Fraser Yachts' world-class superyacht collection with Wheels Up's global network of aircraft, we are creating a new way for discerning travelers to experience travel across the destinations and trip styles that matter most to them." This collaboration underscores the continued evolution of the Wheels Up lifestyle ecosystem, expanding the brand's offering beyond private aviation through a growing portfolio of luxury partnerships. At the center of this evolution is Wheels Down, the brand's hospitality and lifestyle platform, which connects members and customers with exclusive offerings, sought-after opportunities, and leading luxury brands. The partnership with Fraser Yachts further strengthens this vision, creating new opportunities for bespoke air-and-sea journeys that extend beyond the destination itself. Through Fraser's hospitality at marquee events such as the Monaco Yacht Show and Palm Beach International Boat Show, the Wheels Down Clubhouse in Augusta, and other major industry and cultural moments, clients from both brands will enjoy exceptional access to one-of-a-kind experiences and unforgettable moments around the globe. Operating from 21 offices worldwide, Fraser delivers global expertise with personalized, local service, helping clients navigate every stage of the yachting journey. This client-first approach, combined with decades of market leadership, has established Fraser as one of the world's most respected names in luxury yachting. "The strongest partnerships are those that genuinely enhance the client experience," said Anders Kurtén, Chief Executive Officer of Fraser. "Our clients don't just think in terms of flights or yachts, they think in terms of extraordinary experiences shared with family and friends. They increasingly look to trusted brands to deliver a seamless experience across every stage of their travels. By bringing together Fraser's expertise on the water with Wheels Up's leadership in private aviation, we're creating a more connected luxury ecosystem that reflects how today's global traveler wants to experience the world." The partnership further expands Fraser's luxury ecosystem, complementing its market-leading yacht sales, charter, management, and new construction services with a best-in-class private aviation offering. By aligning with Wheels Up, Fraser continues to evolve its offering while remaining focused on the personalized expertise and trusted relationships that have long defined the brand. About Wheels Up Wheels Up is a leading global provider of on-demand private aviation with a large, diverse fleet and a network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and premium commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations, via Air Partner Cargo. With the Wheels Up app and website, members can easily search, book and fly. For more information, visit www.wheelsup.com. About Fraser Yachts For more than 80 years, Fraser has set the global standard in luxury yachting. As the world's leading full-service yachting company, Fraser offers yacht sales, charter, yacht management, new construction, and crew placement services through a network of 21 offices worldwide. Backed by more than 240 yachting specialists and access to over 2,300 luxury yachts available for charter, Fraser delivers tailored solutions and exceptional experiences for yacht owners and charter clients across the world's most sought-after destinations. Learn more at www.fraseryachts.com. SOURCE Wheels Up
5x5 Trading supports fleet transition for Wheels Up, completed 18 months ahead of schedule. PR Newswire Today at 7:30am PDT PR Newswire BOCA RATON, Fla., July 7, 2026 BOCA RATON, Fla., July 7, 2026 /PRNewswire/ - 5x5 Trading, the IADA-accredited dealer and fleet advisory firm, today announced its support for a comprehensive fleet transformation in partnership with Wheels Up Experience Inc. (NYSE: UP) ("Wheels Up"), a leading provider of on-demand private aviation. Serving as Wheels Up's exclusive transaction partner, 5x5 has managed the acquisition and disposition of nearly 100 aircraft since 2024, helping the company complete its jet fleet modernization program 18 months ahead of the original timeline. The program supported Wheels Up's strategic decision to simplify its controlled fleet from four jet aircraft types to two, creating a more focused fleet centered on the Embraer Phenom 300 and Bombardier Challenger 300/350, two of the most in-demand aircraft in private aviation. 5x5 drew on the aviation experience of its four principals - Seth Zlotkin, Chris Brenner, John Odegard and Jeremy Bogle - to play a key role in executing the transition for Wheels Up. The founding team has transacted more than $1 billion in private aviation sales in their collective careers, with backgrounds spanning some of the largest institutional operators in the industry. "This is exactly the kind of engagement 5x5 was built for," said John Odegard, 5x5 Co-Founder and IADA Chair. "Fleet transitions of this scale require every acquisition and disposition to be managed in the context of the next. Working hand in hand with the Wheels Up team, we sequenced the transition to protect operational continuity while delivering against the timeline they set." The accelerated completion of its jet fleet modernization program has positioned Wheels Up for its next phase of growth. The company continues to expand its Phenom and Challenger fleets in response to strong demand for its Wheels Up Signature Membership and charter programs. "Modernizing our controlled fleet was a defining step in the transformation of Wheels Up, and we set an aggressive timeline because the opportunity in front of us demanded it," said Meaghan Wells, Chief Growth Officer of Wheels Up. "We designed the strategy and brought in 5x5 Trading to execute a key part of it. Their transactional discipline helped us reach a simpler, more efficient fleet well ahead of schedule. That foundation now lets Wheels Up scale its Phenom and Challenger fleets behind our Signature Membership and deliver the experience our customers expect." About 5x5 Trading 5x5 Trading is an IADA-accredited aircraft dealer and fleet advisory firm headquartered in Boca Raton, Florida. Founded in January 2024 by four industry veterans - John Odegard, Seth Zlotkin, Chris Brenner, and Jeremy Bogle - 5x5 specializes in complex fleet transitions, aircraft acquisitions and dispositions, and corporate fleet strategy. Odegard serves as Chairman of IADA. For more information, visit www.5x5trading.com. About Wheels Up Wheels Up is a leading global provider of on-demand private aviation with a large, diverse fleet and a network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and premium commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations, via Air Partner Cargo. With the Wheels Up app and website, members can easily search, book, and fly. For more information, visit www.wheelsup.com. SOURCE 5x5 Trading This is a paid placement. For further inquiries, please contact PR Newswire directly.
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Industries
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2013
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs