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Wheely provides chauffeur-driven luxury ride-hailing services with fixed pricing. Riders book via the app for on-demand or pre-scheduled trips, and chauffeurs meet clients at arrivals in high-end vehicles like the Mercedes‑Benz V‑Class, offering personalized touches and professional service. It differentiates itself with a bespoke five-star experience and upfront, fixed fares to eliminate price uncertainty, especially for airport transfers. The goal is to offer a dependable, discreet, premium transportation option in major cities for business professionals and high‑net‑worth travelers.
Industries
Automotive & Transportation
Consumer Software
Company Size
201-500
Company Stage
Series B
Total Funding
$43M
Headquarters
London, United Kingdom
Founded
2010
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Total Funding
$43M
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Funded Over
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Wheely introduces family accounts, making it easier to share bookings and privileges with the people closest to its members. New feature lets members share membership privileges and a single payment method with family, partners, household staff or family offices, managed centrally through the Wheely app. Wheely, the Swiss-founded British luxury services company, has launched Family Accounts, a new offering that allows eligible members to extend their Wheely membership privileges to the people closest to them and share one single payment method to book journeys. Members can invite up to six people to join their account, giving them access to membership benefits while journeys are paid for centrally. Account owners can view journey history and spend, manage access and keep track of activity directly through their Wheely app. Designed for delegated use, Family Accounts can be used across families and partners, as well as household staff and family offices. For family offices in particular, a nominated admin or account holder, such as a Chief of Staff or Head of Family Office, can manage the account centrally, with visibility over journeys and spend, including receipts and expenses, while enabling those across the family office to book Wheely journeys independently. Family Accounts easily pairs with Wheely's dedicated Kids class, which includes Mercedes-Benz V-Class and EQV vehicles with certified child seats and space for wheelchairs, making it easy for parents, carers or nannies to book safe, seamless journeys for children through the same account. The 5-minute daily briefing for UK business travellers. Free. Unsubscribe any time. Those invited to Family Accounts can access global membership privileges including Wheely Luxe, Wheely SUV, Wheely Concierge and Chauffeur For A Day - extending the same level of service members rely on themselves to family, partners, friends and staff. While Wheely members have previously been able to arrange and pay for journeys for others through Book for Another, shared payment cards or Wheely for Business, Family Accounts brings access, payments and journey visibility together in one dedicated experience. The account owner retains oversight without the need to share payment details or coordinate individual bookings. Family Accounts is now available to Wheely members using the latest version of the Wheely app on iOS and Android, in cities including London, New York, Paris, and Dubai. Members are invited by phone number. Andrea Thompson Andrea can be found either in the Travelling For Business office or around the globe enjoying a city break, visiting new locations or sampling some of the best restaurants all work related of course!
Wheely opens London Chauffeur Academy where only one in six pass. The new Wheely Chauffeur Academy in Hammersmith puts every driver through a three-day programme and strict assessments, promising UK executives consistent, discreet transport on every journey. Wheely, the Swiss-founded, British-based premium ride-hailing company, has opened a new Chauffeur Academy in Hammersmith, west London, as it bets that hospitality rather than technology will decide who wins the growing market for executive black car services. For UK business travellers, the practical significance is in the numbers. Every chauffeur wishing to drive on the Wheely platform must first complete the academy's three-day programme and pass written and practical assessments, and the company says only around one in six applicants make it through. That vetting is the basis of Wheely's pitch to executives who need a car they can hold a confidential call in, arrive on time from and, above all, rely on to be the same standard every time. What the Wheely Chauffeur Academy teaches. The programme is designed to give chauffeurs the tools to anticipate a client's needs before they arise, rather than simply respond to requests. The syllabus covers etiquette, situational awareness, privacy protocols, vehicle standards, driving style and communication. To graduate, candidates must pass a vehicle inspection and a grooming test alongside the written and practical exams. Wheely's stated benchmark is the consistency of the world's best five-star hotels, and the leadership of the academy reflects that emphasis on discipline. The programme is overseen globally by Laura Allen, the company's Director of Customer Experience, and led day to day by Ricky Miller, a former Royal Marines Warrant Officer and former private close protection officer, working alongside Wheely's specialists in each city. The 5-minute daily briefing for UK business travellers. Free. Unsubscribe any time. Those standards sit on top of the statutory baseline. All private hire drivers in the capital must hold a Transport for London licence, and the TfL private hire driver licence process already includes criminal record and medical checks. Wheely's academy is a further filter on top of that, and one the company says most applicants do not clear. Why the location matters. The Hammersmith site is closer to central London than Wheely's previous training base, which the company says cuts travel time for chauffeurs attending courses. It also houses the company's headquarters, putting the training and operations teams under one roof. The London academy is part of a network that already includes Dubai, New York and Paris, with more expected to open as Wheely continues its North American expansion, a push Travelling For Business reported on when the service launched in New York. The timing is deliberate. Major technology companies are investing heavily in premium transport and autonomous vehicles, and Wheely is positioning itself on the opposite side of that argument. Its view, held since the business launched more than 15 years ago, is that technology should enhance exceptional service rather than replace it. What it means for UK business travellers. The most relevant offer for corporate users is Wheely's Business service, a black car product aimed at executives who need discretion and consistency. Above that sit First, SUV and XL options for passengers who want more space or a higher level of luxury for event arrivals and airport transfers. For those flying privately, the company has also extended its flight tracking to private aviation, so a chauffeur can time a planeside pick-up at a private terminal. Privacy is a recurring theme. Chauffeurs operate under strict non-disclosure agreements, which Wheely says allows passengers to take calls or hold meetings in the car in complete confidence. Preferred vehicle settings, in-car amenities and concierge requests are stored so that regular users do not have to repeat themselves. For SME travel bookers, the trade-off is familiar. A vetted, trained chauffeur costs more than a standard app-based ride, and the case for paying it rests on whether the journey is working time that needs to be protected, or an arrival where first impressions carry weight. Wheely's argument is that a one-in-six pass rate is what buys that certainty. The test, as with any premium ground transport supplier, is whether the experience holds up across every booking, not just the first one. Andrea Thompson Andrea can be found either in the Travelling For Business office or around the globe enjoying a city break, visiting new locations or sampling some of the best restaurants all work related of course!
Uber to acquire Berlin-based chauffeur hailing app to ramp up its luxury travel efforts. The Blacklane announcement comes a few weeks after Uber revealed its Elite program. Contributing reporter Mon, March 30, 2026 at 9:38 AM PDT Uber has acquired Blacklane, a Berlin-based startup that offers chauffeur services and bookings through its app, with plans to expand further into the luxury travel industry. Blacklane, founded in 2011, acts as a liaison between independent local chauffeur services and travelers looking for a more premium ride. According to Uber, the deal is subject to regulatory approvals but is expected to close by the end of 2026. "This partnership marks a significant milestone in Blacklane's next chapter and is a powerful step-change in introducing our service to new markets globally," Jens Wohltorf, founder and CEO of Blacklane said in a press release. Uber didn't disclose the acquisition details and it's not clear if Uber Elite and Blacklane will compete against each other. Currently, Blacklane is available in at least 500 cities across more than 60 countries. Besides on-demand chauffeur hailing, the startup offers long-distance rides from city to city, airport pickup with flight tracking, and by-the-hour bookings. Uber's acquisition of Blacklane comes several weeks after it launched Uber Elite as an invite-only service for its "luxury ride experience." Besides Uber Elite and Blacklane, another luxury hailing service has recently entered the US market. Earlier this month, Wheely announced its US debut with New York City as its first location, with five others to be announced in the coming years. Blacklane also currently operates in New York City, along with several dozen other cities in the US.
Wheely expands on-demand chauffeur service to New York City. By PYMNTS | March 23, 2026 Wheely, a luxury services company that provides chauffeuring and concierge services through its app, has expanded to New York City, according to its website. The London-headquartered on-demand chauffeur company already operates in London, Paris and Dubai, per the site. "As a global hub of culture and business, New York City holds a natural place within our global presence," the company said in its announcement of the expansion. "Designed for the city, passengers can choose from First or Business SUV classes, each offering repeated excellence, discretion and absolute reliability, to meet the rhythm of the great city with quiet assurance." Wheely focuses exclusively on business elites and high-net worth individuals and differentiates itself in part by having drivers wear a suit and tie, sign nondisclosure agreements, and complete three days of training inspired by five-star hotels' hospitality training, Bloomberg reported Monday (March 23), citing its interview with Wheely CEO Anton Chirkunov. Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks! The drivers are independent contractors, and the vehicles are sourced from the drivers or fleet companies, the report said. Wheely's expansion to New York City marks its U.S. debut, and the firm plans to expand in North America "significantly over the next five years," according to the report. The company is eyeing Texas, Washington, D.C., Miami and Palm Beach, per the report. According to company posts on X, some of Wheely's latest services added over the past five months include support for private aviation in its automatic flight-tracking feature, which enables users to simply enter the tail number of their flight to have a chauffeur waiting when they land; a gift card that is hand-delivered in a bespoke box and can be redeemed for Wheely services; and a Boarding Pass Scan feature that enables users to simply scan their boarding pass to have the flight details autofilled and have a chauffeur waiting when they arrive. Rideshare companies Uber and Lyft recently announced their own moves in the luxury space. Uber announced March 12 that it introduced a new luxury ride experience called Uber Elite that is available on an invite-only basis for customers in Los Angeles and San Francisco. The company said Uber Elite will soon expand to New York City and other U.S. and international cities. Lyft said in October 2025 that it acquired luxury chauffeuring firm TBR Global Chauffeuring, which operates in more than 3,000 cities in 120 countries.
Wheely, a luxury ride-hailing app, has launched in New York City, marking its US debut and presenting competition to Uber Technologies and Lyft. The move comes as established ride-hailing companies have been increasing efforts to attract executives and wealthy consumers. The expansion represents Wheely's entry into the American market, targeting high-end clientele in one of the country's most competitive urban transportation markets.
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Industries
Automotive & Transportation
Consumer Software
Company Size
201-500
Company Stage
Series B
Total Funding
$43M
Headquarters
London, United Kingdom
Founded
2010
Find jobs on Simplify and start your career today