Overview
Whisker creates connected pet care devices, starting with automated litter boxes and Wi-Fi feeders. The Litter-Robot uses a patented rotational sift to separate waste into a sealed, carbon-filtered drawer, leaving a clean litter bed; Litter-Robot 4 adds SafeCat OmniSense, real-time waste and litter tracking, and quieter cycles, controlled via the Whisker app. The Feeder-Robot is a Wi-Fi enabled automatic feeder that schedules portions, supports multiple meals, includes anti-jam technology and a battery backup, and can operate offline. The company sells direct-to-consumer and through retailers like PetSmart and Best Buy, with the goal of expanding a line of connected pet products that simplify care and provide health insights.
Work here?Claim your company
About Whisker
Industries
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$31M
Headquarters
Detroit, Michigan
Founded
1999
Get referred to Whisker
See people who can refer or advise you
Simplify's Take
What believers are saying
- Whisker launched TikTok Shop on August 17, 2026, widening social commerce reach.
- Whisker opened a 47,000-square-foot North Las Vegas facility in July 2026.
- October 21, 2025 Litter-Robot lineup launch and Canada expansion show active product momentum.
What critics are saying
- Litter-Robot 5 Pro's AI failed cat identification in 2026 Verge testing.
- PETKIT PuraMax 2 and CATLINK undercut Whisker's premium pricing by hundreds of dollars.
- Whisker+ now gates features, risking backlash if paid AI remains unreliable by 2027.
What makes Whisker unique
- Litter-Robot 4 still leads automatic litter boxes, per Wirecutter and CNN in 2026.
- Whisker controls design, assembly, and repairs in Wisconsin, enabling replacement parts and service.
- Whisker expanded from litter boxes to Feeder-Robot, Lit litter, and furniture collections.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$31M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Pet Insurance
401(k) Company Match
Health Savings Account/Flexible Spending Account
Disability Insurance
Life Insurance
Paid Holidays
Professional Development Budget
Gym Membership
Employee Referral Bonus
Growth & Insights and Company News
6 month growth
1%1 year growth
0%2 year growth
1%Whisker has rebranded its GreatLitter product as Lit, a standalone premium cat litter designed to reach customers beyond its existing Litter-Robot user base. The formula remains unchanged: 100% naturally sun-dried sodium bentonite clay sourced from a family farm in Wyoming, free of additives and chemicals. The rebrand aligns with Whisker's "The Future is Feline" platform and positions Lit as "Wildly clean litter." Available in 20-pound bags starting at $30, Lit is sold exclusively through Litterbox.com, Whisker.com, and Litter-Robot.com in the US. To support distribution, Whisker has opened a 47,000-square-foot fulfilment facility in North Las Vegas, which began operations in July. The facility complements the company's existing operations centre in Juneau, Wisconsin. Existing GreatLitter subscribers will automatically transition to Lit packaging.
Whisker is Hiring for 19 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Whisker
Industries
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$31M
Headquarters
Detroit, Michigan
Founded
1999
Whisker is Hiring for 19 Jobs on Simplify!
Find jobs on Simplify and start your career today