Whisker

Whisker

Automates self-cleaning litter boxes and feeders

Overview

Whisker creates connected pet care devices, starting with automated litter boxes and Wi-Fi feeders. The Litter-Robot uses a patented rotational sift to separate waste into a sealed, carbon-filtered drawer, leaving a clean litter bed; Litter-Robot 4 adds SafeCat OmniSense, real-time waste and litter tracking, and quieter cycles, controlled via the Whisker app. The Feeder-Robot is a Wi-Fi enabled automatic feeder that schedules portions, supports multiple meals, includes anti-jam technology and a battery backup, and can operate offline. The company sells direct-to-consumer and through retailers like PetSmart and Best Buy, with the goal of expanding a line of connected pet products that simplify care and provide health insights.

About Whisker

Simplify's Rating
Why Whisker is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Hardware

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

Early VC

Total Funding

$31M

Headquarters

Auburn Hills, Michigan

Founded

1999

Get referred to Whisker

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Whisker said October 2025 launches will create 200 jobs and invest over $50 million.
  • June 2026 Best Friends adoption campaign expands brand reach with shelter partners and buyers.
  • Updated August 2026 product pages show Litter-Robot 4, 5, EVO, and Feeder-Robot remain actively sold.

What critics are saying

  • Sensor-failure investigations in December 2025 target Litter-Robot 4 drawers, weights, and safety systems.
  • High prices from $599 to $899 invite faster competition from cheaper Chinese imitators.
  • A major Litter-Robot recall or class action could crush trust and DTC conversion by 2027.

What makes Whisker unique

  • Whisker’s 2025 Litter-Robot 5 Pro, 5, and EVO deepen category lead.
  • Whisker’s app links litter tracking, cat weight, and feeder automation into one ecosystem.
  • Whisker’s 2026 WhiskerVision and CatID push beyond hardware into AI pet insights.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$31M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Pet Insurance

401(k) Company Match

Health Savings Account/Flexible Spending Account

Disability Insurance

Life Insurance

Paid Holidays

Professional Development Budget

Gym Membership

Employee Referral Bonus

Growth & Insights

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%

Recently Posted Jobs

Sign up to get curated job recommendations

Whisker is Hiring for 21 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →