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Overview
WhoWhatWhy does in-depth investigative reporting as a nonprofit, focusing on controversial topics and facts that powerful interests may hide, using careful sourcing and skeptical analysis. Its output consists of data-driven reports built from extensive research, created by a mix of experienced and newer journalists, with reader input encouraged to surface additional sources. The organization differentiates itself by questioning power and credentialed authority, naming the institutions and people behind actions, and pairing veterans with newcomers to adapt journalism for today. Its goal is to improve investigative journalism and support the long-term survival of the news industry by delivering well-sourced reporting that informs the public and holds power to account.
About WhoWhatWhy
Industries
Data & Analytics
Social Impact
Education
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2005
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Simplify's Take
What believers are saying
- WhoWhatWhy published fresh investigations in August 2026, showing active editorial output.
- The 200-plus member network supplies expertise across reporting, technology, operations, and development.
- Recent openings for editors and interns indicate ongoing talent pipeline and expansion.
What critics are saying
- Volunteer-heavy staffing on JazzHR signals fragile execution and burnout risk by 2026.
- Donations fund Real News Project, making revenue vulnerable to supporter fatigue.
- Founder Russ Baker remains central; succession failure could fracture editorial continuity.
What makes WhoWhatWhy unique
- WhoWhatWhy pairs veteran reporters with apprentices through its Mentor/Apprentice Program.
- Its nonprofit, no-advertising model rejects corporate pressure and political agenda.
- It specializes in forensic journalism, pursuing hidden facts mainstream outlets avoid.
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Company News
To recognize Earth Week, WhoWhatWhy is running a new piece from its partners at Covering Climate Now each day this week.
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About WhoWhatWhy
Industries
Data & Analytics
Social Impact
Education
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2005
There are no jobs for WhoWhatWhy right now.
Find jobs on Simplify and start your career today