WhoWhatWhy

WhoWhatWhy

Nonprofit forensic investigative journalism

Overview

WhoWhatWhy does in-depth investigative reporting as a nonprofit, focusing on controversial topics and facts that powerful interests may hide, using careful sourcing and skeptical analysis. Its output consists of data-driven reports built from extensive research, created by a mix of experienced and newer journalists, with reader input encouraged to surface additional sources. The organization differentiates itself by questioning power and credentialed authority, naming the institutions and people behind actions, and pairing veterans with newcomers to adapt journalism for today. Its goal is to improve investigative journalism and support the long-term survival of the news industry by delivering well-sourced reporting that informs the public and holds power to account.

About WhoWhatWhy

Simplify's Rating
Why WhoWhatWhy is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Social Impact

Education

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2005

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Simplify's Take

What believers are saying

  • WhoWhatWhy remained active publishing through July 2026, including election and courts coverage.
  • The site explicitly solicits story tips, expanding sourcing through engaged readers in 2026.
  • Nonprofit donations accept stock, estate gifts, and monthly support, broadening revenue options.

What critics are saying

  • Donor dependence exposes WhoWhatWhy to volatile fundraising if reader support weakens in 2026.
  • Mission-driven political coverage risks audience polarization and donor concentration around anti-Trump themes.
  • Small nonprofit newsrooms face existential closure if foundations and individuals stop renewing gifts.

What makes WhoWhatWhy unique

  • WhoWhatWhy's forensic journalism model targets hidden power, not quote-driven reporting.
  • Its nonprofit structure rejects corporate pressure and political agenda, per 2025 about page.
  • It pairs veteran reporters with younger journalists, creating distinctive institutional knowledge transfer.

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Company News

WhoWhatWhy
Apr 22nd, 2025
What Do Climate Protests Actually Achieve? More Than You Think.

To recognize Earth Week, WhoWhatWhy is running a new piece from its partners at Covering Climate Now each day this week.

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