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WhoWhatWhy

Nonprofit forensic investigative journalism

Overview

WhoWhatWhy conducts nonprofit, data-driven investigative reporting that questions power and provides fact-based accounts. It publishes investigative reports built from extensive research, pairs veteran and junior reporters, invites reader input, and relies on donations to fund ongoing work. It openly challenges credentialed authority, names institutions and people behind influential actions, and uses a forensic, method-driven approach while engaging readers as watchdogs. Its goal is to improve investigative journalism and support the long-term survival of the news industry.

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About WhoWhatWhy

Simplify's Rating
Why WhoWhatWhy is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsSocial ImpactEducationEntertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2005

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What believers are saying

  • WhoWhatWhy published fresh investigations on election denialism on November 9, 2026.
  • Its 2026 donation page confirms 501(c)(3) status and planned-giving flexibility.
  • Volunteer openings on October 26, 2026 show active recruiting across editorial roles.

What critics are saying

  • Reliance on volunteers creates execution fragility if donor fatigue hits in 2027.
  • A small paid core and unpaid staff limit scale against ProPublica and major outlets.
  • If donations fall, WhoWhatWhy loses reporting capacity and publication cadence collapses.

What makes WhoWhatWhy unique

  • WhoWhatWhy’s volunteer-heavy nonprofit model accepts no advertising and keeps editorial independence.
  • Its forensic journalism niche spans elections, AI, climate, and historical investigations.
  • The 2026 podcast archive shows sustained, multidisciplinary long-form reporting.

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Company News

WhoWhatWhy
Apr 22nd, 2025
What Do Climate Protests Actually Achieve? More Than You Think.

To recognize Earth Week, WhoWhatWhy is running a new piece from its partners at Covering Climate Now each day this week.

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