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Wieden+Kennedy

Independent global creative agency shaping brands

Overview

Wieden+Kennedy is an independent, global creative company that helps brands stand out by using creative work across advertising, media, social, design, and strategy. Its products are campaigns and brand-building work that combine ideas, storytelling, visual design, and media thinking to reach audiences. The company operates with multiple disciplines to craft integrated campaigns that fit client goals and culture, rather than relying on a single channel. What sets W+K apart is its independence and global reach, which lets it move quickly and creatively while staying closely aligned with client brands and culture rather than being tied to a large network’s standards. The goal is to use creativity to help brands break through cultural noise and deliver real value to people.

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About Wieden+Kennedy

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Industries

ConsultingDesign

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Portland, OR

Founded

1982

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Company News

Campaign Brief
Nov 1st, 2026
Special, Sunday Gravy, W+K Sydney and 303 to lift lid on effie-winning campaigns in Melbourne and Sydney on 19 and 24 November.

Special, Sunday Gravy, W+K Sydney and 303 to lift lid on effie-winning campaigns in Melbourne and Sydney on 19 and 24 November. November 2 2026, 9:51 am BY Ricki Green No Comments Special Australia, Sunday Gravy, Wieden+Kennedy and 303 will take audiences inside their 2026 Grand and Gold effie-winning campaigns when advertising council Australia hosts The Work Behind The Work in Melbourne on 19 November and Sydney on 24 November. The events bring winning agency and client teams together to go beyond the polished case studies. From cracking the original brief to challenging category conventions, audiences will hear how agency-client collaboration helped turn ambitious ideas into some of Australia's most effective work. Headlining both cities is Special Australia and Uber Eats' Grand-winning entry, 'How Uber Eats Embraced "Almost" to Become an "Anything" Delivery Brand', which helped transform perceptions of Uber Eats from takeaway food to everyday delivery while protecting its brand equity. The campaign delivered strong revenue growth, market share and profit ROI. Special Australia Chief Strategy Officer Celia Garforth will unpack the campaign in both cities, joined in Sydney by Uber's International Head of Marketing Lucinda Barlow. Also featuring in Melbourne - Sunday Gravy Creative Director Sam Whatley and Head of Strategy Brigitte Bayard join DiDi Head of Brand Marketing Tim Farmer to examine their Gold-winning entry, 'Yes, I Took on Goliath', which repositioned cheaper rides as a way for Australians to spend more on experiences that matter. - Special Australia and Kitchen Warehouse will present 'How Kitchen Warehouse Mum'nipulated Mother's Day', a campaign that turned the tables on traditional gift advertising by letting mums influence the ads their families saw. Also featuring in Sydney - 303 Chief Strategy Officer Jody Elston and Levande Chief Customer Officer Nik Scotcher examine 'How a Lust for Life (and Tight Khaki Shorts) Doubled Levande Retirement Living's Pricing Power', which challenged retirement advertising conventions and replaced perceptions of decline with freedom and adventure. - Wieden+Kennedy Strategy Director Kellie Box and McDonald's CMO Annabel Fribence will present their Gold-winning entry, 'How The Grinch "Ruinin It" Helped Macca's Reclaim Summer Sales and Family Share', which turned a Christmas villain into an unlikely revenue driver. Google Creative Partnerships Lead Sam Pearson will host the Melbourne event, while Google Head of Creative Partnerships AUNZ Vix Berthinussen will host Sydney. Further speakers will be announced. Effie presents The Work Behind The Work 2026 Melbourne Thursday 19 November, 6pm-8.30pm Google, Melbourne Docklands Sydney Tuesday 24 November, 6pm-8.30pm Google, Pyrmont #More Creative news #No paywalls #No annual membership fees. Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel

ContentGrip
Oct 17th, 2026
Wieden+Kennedy Toronto and Better Gift Shop debut streetwear capsule.

Wieden+Kennedy Toronto and Better Gift Shop debut streetwear capsule. A Toronto streetwear collaboration brings paint-splattered hoodies, flocked crewnecks and limited accessories to agency merchandise. A Toronto streetwear shop and an advertising agency have found common ground in clothes that look more like a fashion drop than standard office merchandise. A paint-splattered hoodie, a textured crewneck and camouflage headwear give the collaboration its own visual identity. Wieden+Kennedy Toronto teamed with Better Gift Shop on a limited capsule marking the agency's second anniversary in Canada. Little Black Book reported the collaboration on October 16, detailing the designs, local creative partners and an October 9 in-store launch. Agency merchandise gets a streetwear treatment. The five-piece capsule uses clothing and everyday accessories to express the agency's identity. Its heavyweight, Canadian-made hoodie is garment-dyed with a paint-splatter and mineral-wash treatment, producing variations between individual garments rather than a perfectly uniform finish. A heather ash-grey crewneck carries a Mona Lisa design and a flocked Wieden logo on the back. Real Tree camouflage hats feature custom hand-embroidered patches. The collection also includes Tokyo-made Ad Agency incense created with Kuumba and custom BIC lighters in assorted colours. Together, the pieces move well beyond a conventional branded T-shirt. Toronto's creative community shapes the designs. The capsule grew from a broader identity project developed by Better Gift Shop for Wieden+Kennedy Toronto, with artwork by designer Zak David. Better Gift Shop founder Avi Gold described an approach that references the city without relying on obvious landmarks or familiar Toronto clichés. For the agency, the partnership reflects a principle that each office should take its character from the wider Wieden+Kennedy culture, its employees and its home city. Executive creative director Robbie Percy positioned Better Gift Shop's roots in Toronto's creative scene as central to the choice of collaborator. Photographer Othello Grey shot the accompanying editorial images, giving the release the visual language of a streetwear collection rather than an internal anniversary gift. Better Gift Shop's earlier collaborations with Nike, Vans and Arc'teryx also help explain why the agency approached the project as a fashion partnership. The limited drop makes identity tangible. The collection debuted exclusively at Better Gift Shop on October 9, following early access for the agency's friends and family. The release coincided with Canadian Thanksgiving weekend, with limited quantities available for each design. That distribution choice matters as much as the clothing itself. Instead of relying on broad merchandise availability, the agency brought its anniversary into an established local retail space, allowing the project to sit alongside Better Gift Shop's wider design and fashion community. The collaboration also provides a physical record of Wieden+Kennedy Toronto's first two years. Its materials, treatments and small-run accessories give the office a recognizable identity without reducing the city to a souvenir graphic. What marketers can learn from agency streetwear. The transferable idea is to treat branded merchandise as a designed product, not simply a surface for a logo. A credible collaborator can bring material choices, production knowledge and cultural context that an ordinary promotional item lacks. Commercially, a tightly distributed capsule can connect a brand with an existing creative community while giving an abstract positioning statement a concrete form. The reporting establishes the product details and release mechanics, but does not provide sales or engagement results. Apply this article to your work Tell ContentGrip who you are - ContentGrip'll turn this into specific next steps for you. The more specific, the sharper your insights. Vague: "grow my business" Good: "land 2 fintech PR retainers in SEA by Q3"

Little Black Book (LBB)
Oct 9th, 2026
All the grand Prix winners from CICLOPE Awards 2026.

All the grand Prix winners from CICLOPE Awards 2026. Six Grands Prix were awarded at the craft-focused Berlin festival, with MJZ named production company of the year, Dan Streit taking director of the year and Wieden+Kennedy named agency of the year Editorial Series The latest jury news, winners, conference lineups and industry happenings. MJZ has been named production company of the year at the 2026 CICLOPE Awards, with Dan Streit taking director of the year, Wieden+Kennedy named agency of the year and Coinbase recognised as brand of the year. Selected Works took VFX company of the year, Untold Studios won animation company of the year, Trim Editing was named editing company of the year, Squeak E. Clean Studios took music company of the year and 750mph was recognised as sound company of the year. The winners were revealed at a ceremony in Berlin on Thursday 8th October, bringing the three-day CICLOPE Festival to a close. This year's event took place at Haus der Kulturen der Welt for the first time. Six Grands Prix were also awarded, recognising work for Coinbase, BBC, Nike, Fuck Cancer and On, as well as A$AP Rocky's music video 'HELICOPTER'. Check them out below. Direction. Coinbase - 'Your Way Out' Production. BBC - 'Trails Will Blaze' Post production. Nike - 'Rip The Script' Animation. Fuck Cancer - 'Beat Cancer Off' Sound & music. On - 'Shape of Dreams' Music videos. A$AP Rocky - 'HELICOPTER' The 2026 edition saw record participation, with entries from a wider range of production companies, agencies, brands and freelancers than ever before. This year's awards also introduced a new structure built around three sections - CICLOPE Craft, CICLOPE Ideas and CICLOPE Entertainment - alongside new categories including AI Craft and For Good. "This year's CICLOPE Awards celebrated outstanding work, and the incredible community behind it," said Juan Maria Fernandez, partner and director of awards at CICLOPE. "They also celebrated the awards' growth, with the 2026 categories having evolved to reflect where its industry is today, and this year's Shortlist containing entries from the most diverse range of countries to date. "Despite industry and wider global challenges being faced, the quality of the work this year truly raised the bar for craft. Thank you to everyone on the jury, and especially to our very committed jury presidents. Congratulations to all of our Finalists, because making the Shortlist is an incredible achievement, and of course, many congratulations to this year's winners."

Telum Media
Oct 1st, 2026
LEGO Group welcomes Brand Manager.

LEGO Group welcomes Brand Manager. by Telum Media 1 October 2026 11:32 PM Brittany Lawrence has been appointed Brand Manager at the LEGO Group. She has finished three years at Galderma as Brand Manager ANZ, Skincare and OTC for brands including Cetaphil and Benzac. Prior to this, Brittany worked agency-side at Archetype and in-house at Procter & Gamble. Telum Media creating connections. Book a demo You might also enjoy. Sophie Onikul has started consulting at Emergent. She was previously Head of Communications, Australia and New Zealand at Airbnb. Prior to this, Sophie held senior communications roles within the e-commerce (eBay), media and government sectors. 1 October 2026 4:11 AM Francesca Di Stefano has been appointed PR Director for ad agency, Wieden+Kennedy Sydney. She most recently held freelance Senior Business Manager role for Eleven after nearly four years at Thinkerbell as Lead Earned Thinker. 1 October 2026 4:03 AM Sydney Water has appointed Vida Cheeseman as Executive General Manager - Customer and Stakeholder Engagement. She was at Endeavour Energy NSW for five years, most recently as Head of Corporate Communications. Prior to this, Vida held in-house roles at NSW Ports, Ausgrid, Virgin Australia and Ventia. 1 October 2026 3:57 AM

Indie Agency News
Sep 2nd, 2026
The Hogwarts of Advertising isn't here to decorate the world.

The Hogwarts of Advertising isn't here to decorate the world. Inside VIA, the 33-year-old employee-owned shop in an 1888 Portland library that maps the consequence first and engineers its way there. Leeann Leahy, CEO of VIA, has spent 13 years running an agency that lives inside the old Baxter Building on Congress Street in Portland, Maine - a stone library from 1888 that CCO Matt O'Rourke says has been called the Hogwarts of Advertising. "It doesn't disappoint," he adds. Founded in 1993 by a process engineer, VIA built its reputation on untangling the kind of strategic knots that make other shops flinch. That engineering DNA runs through work for Welch's, Klondike, L.L.Bean, Arm & Hammer, Golden Corral and Big Y, and it earned the agency two WARC Awards for lasting effectiveness - two of only three handed out in North America that year, by Leahy's count. Now employee-owned and 33 years in, VIA has sharpened the story. "We're not here to decorate the world," Leahy says. "We're here to move it." How a process engineer's shop ended up in an 1888 library. VIA's founder was a process engineer, and three decades later that origin still shapes how the place thinks. The building helps - a fusion of old and new, art and study, history and future, as Leahy describes it. "It's such an incredible place to get to come every day," she says. That mix of the ancient and the restless is a decent metaphor for an agency that keeps rebuilding itself while sitting inside a 138-year-old landmark. What VIA is known for: untangling the gnarly stuff. For most of its life, VIA has been known as the place that solves incredibly complex problems in clever ways - what Leahy long articulated as helping brands find their way to value creation. True, effective and a little polite. O'Rourke, who joined as chief creative officer in January after stints at Wieden+Kennedy, Crispin, Grey and McCann, heard that reputation before he arrived. "The lore of that place is fantastic," peers told him. "They're like this mythical building full of geniuses way up in the Northeast." What the positioning lacked was teeth. So Leahy and O'Rourke rewrote it: VIA makes ideas with consequences. Three things VIA does differently. First, they start at the end. "You can't start with the data without understanding where your end consequence is," Leahy says, "because if you do, you will follow the data and optimize to mediocrity." Second, they engineer rather than hope. "You're not pushing a button and expecting an idea with consequences," O'Rourke says. "You have to engineer them." Start with the intended outcome and you own your destiny instead of leaving it to fate. Third, they refuse to pick a side between art and science. That combination has been pumping through the agency's veins since the beginning, and it's what turns a consequence map into work people argue about. Independence on steroids. Leahy has worked inside holding companies, through acquisitions and divestitures - she's touched it all. Employee ownership, she says, is "like independence on steroids." The fun part is making your own calls about investments and big swings. The serious part shows up elsewhere. "It's the moments when the decisions are hardest that independence matters the most to me," she says, "because I can make a decision based in my values and what is the right thing to do for the people that I represent." O'Rourke, who has worked for WPP and IPG plus indies like Wieden and pre-sale Crispin, felt the difference immediately. "There's a level of responsibility that comes with being an owner," he says. "It drives deeper thinking and consideration in everybody." Why brands should work with VIA (and when they shouldn't). Leahy is refreshingly clear about the disqualifier. "If they want to do more of the same, we're not the right guys. We're just not." The proof is in the trajectory changes. VIA reminded the world that grape is a fruit and not just a flavor for Welch's. It pulled Klondike back up after competitors knocked it down its own category. It reintroduced L.L.Bean with "Be an Outsider" and shifted how people saw their place in the brand. Golden Corral is posting record year after record year on a strategy built around being different and connected at the same time. Ownership also makes them faster. Everyone at VIA is vibe coding tools, testing AI, building things daily - without an enterprise mandate freezing them into a stack that made sense two months ago. Why talent chooses Portland - and Velocity. O'Rourke sees two streams. Early-career people who are sponges, and senior people who have collected all the scars and lessons and arrived at the moment where they can make incredible things without the baggage. The middle is covered by Velocity, a network Leahy built of freelancers on retainer who get a project fee on top when activated. It kills the ramp-up and getting-to-know-you tax of ordinary freelance relationships and gives VIA deep ties to a fractional workforce around the world. Compensation gets benchmarked across the entire Northeast, not just Portland. And the goal isn't lifetime capture. "If our legacy is people out in the world that are like, that is the place where I really figured out what made me tick," O'Rourke says, "I couldn't think of a better way to be known." A 33-year-old underdog with an appropriate amount of weirdos. Leahy lands on underdogs, but with a caveat. "I don't think VIA is a weirdo, but I do think we have an appropriate amount of weirdos, and we let them be weird." Evidence: she mentioned once that she likes disco balls, and now they're everywhere she turns. O'Rourke frames the underdog thing as deliberate. "We're underdogs by choice," he says, noting VIA sits outside the New York ecosystem while staying close enough to be part of it. Leahy, meanwhile, cannot stop hearing the cartoon theme. "Here it comes to save the day. We're here to barrel in and fundamentally change the trajectory." Dear Sarah Steven: keep pushing. Leahy's shout-out goes to Sarah Steven, the marketing leader at Big Y, the family-owned grocery chain with a fiercely loyal following across Connecticut and Massachusetts. VIA is about to shoot work with them that breaks every rule of traditional grocery advertising. "Sarah is not only along for the ride, she is pushing us," Leahy says, crediting her for backing an ambitious director, an ambitious editing partner and risks that are thoughtful, calculated and engineered rather than cool for the sake of cool. O'Rourke went the other direction and looked backward, to Joyce King Thomas, recently inducted into the One Show Hall of Fame, who gave him his first job in New York. Her advice stuck: if the work is fantastic, the rest of the world falls into place.

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