About

WillowTree helps clients leverage mobile technologies by guiding them from strategy development to product launch. The company offers services in app development, web development, OTT development, digital product strategy, design, growth, and voice technology. Their approach combines high-level strategic insights with practical considerations like build costs and timelines, ensuring that clients receive actionable recommendations. Unlike many competitors, WillowTree has a strong focus on both the strategic and execution phases of mobile product development, allowing them to support clients through every step of the process. Their goal is to empower businesses, including Fortune 500 companies, to successfully navigate the mobile landscape and achieve growth through effective digital solutions.

Simplify's Take

What believers are saying

• Recognition by Forrester as a notable provider in innovation consulting services highlights WillowTree's industry leadership.
• The integration of OpenAI's ChatGPT into the Vocable AAC app showcases WillowTree's commitment to leveraging advanced technologies for impactful solutions.
• Acquisitions like PoaTek and Maark expand WillowTree's capabilities and market reach, offering employees diverse opportunities for growth and learning.

What critics are saying

• The competitive landscape of digital consultancy requires constant innovation to stay ahead, posing a risk of falling behind if WillowTree fails to keep up.
• Integration challenges from multiple acquisitions could lead to operational inefficiencies and cultural clashes.

What makes WillowTree unique

• WillowTree's end-to-end service model, from strategy to growth, ensures a seamless client experience, unlike competitors who may only focus on specific phases.
• Their focus on integrating cutting-edge technologies like conversational AI into mobile apps sets them apart in the digital consultancy space.
• Serving high-profile Fortune 500 clients demonstrates their capability to handle large-scale, complex projects with high stakes.

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