About

WillowTree helps clients leverage mobile technologies by guiding them from strategy development to product launch. The company offers services in app development, web development, OTT development, digital product strategy, design, growth, and voice technology. Their approach combines high-level strategic insights with practical considerations like build costs and timelines. WillowTree stands out by serving major Fortune 500 companies, ensuring that their recommendations are grounded in real-world applications. The goal is to assist clients in successfully navigating the mobile landscape and achieving growth through effective digital products.

Simplify's Take

What believers are saying

• Growing demand for mobile-first strategies boosts WillowTree's app development services.
• Acquisition by Telus International expands collaboration and market reach opportunities.
• Expansion in Latin America is facilitated by acquiring Brazilian firm PoaTek.

What critics are saying

• Increased competition in innovation consulting could challenge WillowTree's market position.
• Integrating acquisitions like PoaTek and Maark may lead to operational misalignments.
• Reliance on OpenAI's ChatGPT poses risks if API access or pricing changes.

What makes WillowTree unique

• WillowTree integrates enterprise-grade security with top-tier consumer UX in mobile apps.
• The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
• WillowTree's expertise spans app development, OTT, and voice technology.

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