Overview
Wiltshire Farm Foods makes and sells frozen ready meals and desserts for people eating at home, particularly older adults. Its menu includes traditional dishes, smaller portions and softer meals for people who have difficulty swallowing, developed by chefs working with an in-house dietitian. Customers buy meals through its website, mobile app or telephone, then store them in the freezer and heat them in a microwave or oven. It operates as apetito's home-delivery business, combining food production in Wiltshire with a nationwide network of local outlets across the UK. Established in 1991, Wiltshire Farm Foods is headquartered in Trowbridge, Wiltshire.
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Simplify's Take
What believers are saying
- Frontline pay has an external floor: the business is an accredited real Living Wage employer.
- apetito enhances family leave: six months' full pay covers maternity, adoption or shared parental leave after qualifying service.
- Graduates get a structured start: apetito runs a two-year programme across commercial, manufacturing and technical disciplines.
What critics are saying
- Home-delivery sales require repeat purchasing decisions: customers buy without contracts or subscriptions.
- Portbury drivers enter -20C coldstores: the advertised role supplies protective clothing and warming breaks.
- Portbury drivers work bank holidays: the 40-hour role runs on any five of six days.
What makes Wiltshire Farm Foods unique
- Wiltshire Farm Foods closes its packaging loop: drivers collect clean trays for recycling into replacement trays in the UK.
- The Free From range targets complex diets: its meals exclude 14 major allergens, onion and garlic.
- Local drivers add household help: customers request that meals be put directly into their freezers.
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