Wine Enthusiast

Wine Enthusiast

Global wine ratings, reviews, and coverage

Overview

Wine Enthusiast is a media and commerce platform for wine lovers, offering global coverage of wine, food, travel, and cocktails, along with thousands of ratings and reviews and exclusive products from storage to stemware. It works by publishing ratings, articles, and reviews and selling curated items through its website and social channels, enabling discovery and purchase in one place. It differentiates itself with wide coverage across related topics and a curated shop, creating a single destination for exploring and buying wine-related goods. Its goal is to be the go-to resource for curious wine lovers to discover, evaluate, and enjoy wines and wine-related experiences and products.

About Wine Enthusiast

Simplify's Rating
Why Wine Enthusiast is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

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Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Pleasantville, Iowa

Founded

1979

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Simplify's Take

What believers are saying

  • January 2026 Happy Drinking launches exclusive wines and donates 10% to Lustgarten Foundation.
  • December 2025 Cork+Compass expands to Bordeaux and two Tuscany trips after sellouts.
  • NYWGF partnership broadens Wine Enthusiast directory reach across New York wineries and regions.

What critics are saying

  • U.S. wine sales fell to 329 million cases in 2025, pressuring Wine Enthusiast's audience.
  • Headcount slipped from 409 in 2023 to 382 in March 2026, signaling slower execution.
  • If wine consumption keeps shrinking through 2028, media, shop, and travel revenue all compress.

What makes Wine Enthusiast unique

  • Wine Enthusiast pairs editorial authority with commerce, advertising, and direct-to-consumer retail.
  • January 2026 SoHo store gives Wine Enthusiast a rare physical luxury-lifestyle showcase.
  • Cork+Compass sold out 2025 Tuscany and Burgundy trips, proving brand-led travel demand.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Flexible Work Hours

Pet Insurance

Employee Discounts

Wellness Program

Company News

Wine Industry Network
Sep 10th, 2025
Codorníu Nominated for "European Winery of the Year" at Wine Enthusiast's Prestigious 2025 Wine Star Awards

Codorníu nominated for "European Winery of the Year" at Wine Enthusiast's prestigious 2025 Wine Star Awards.

New York Wine & Grape Foundation
Jun 24th, 2025
New York Wine & Grape Foundation Partners with Wine Enthusiast to Showcase New York Wineries in Global Tasting Room Directory

The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new partnership with Wine Enthusiast that will bring expanded visibility to New York's wine regions through the Wine Enthusiast Tasting Room Directory.

Wine Enthusiast
Feb 27th, 2024
Wine Enthusiast x Alaskan Maker 6-Bottle Waxed Canvas and Leather Cooler Wine Bag

Wine Enthusiast has partnered with France's Alaskan Maker to create a fine, robust wine bag for all your outdoor excursions.

Radio NWTN
Feb 8th, 2024
KSP Seeks Help Identifying Burglary Suspect

Hickman City Police received a call from Wine Cellar II on South 7th Street in the city limits of Hickman reporting the burglary immediately after it occurred.

Wine Enthusiast
Nov 30th, 2023
Wine Enthusiast Companies Announces Tonya Pitts as New Taster for Northern California

Wine Enthusiast Companies announces Tonya Pitts as new taster for Northern California.

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