Winona

Winona

Direct-to-consumer, doctor-prescribed anti-aging treatments

Overview

Winona is a female-founded wellness company that offers doctor-prescribed anti-aging treatments and ships them directly to customers. Its products work by providing scientifically backed therapies for aging-related concerns, delivered in a convenient at-home format. The company distinguishes itself by combining medical-grade treatments with a direct-to-consumer model and a focus on women’s leadership and care. Its goal is to make professional, science-based anti-aging care accessible and easy to obtain from home, helping clients address aging concerns with treatments prescribed by doctors.

About Winona

Simplify's Rating
Why Winona is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Seattle, Washington

Founded

2020

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Simplify's Take

What believers are saying

  • Winona launched physician-formulated supplements on July 21, 2026, expanding wallet share.
  • Winona opened its Research Initiative on June 5, 2026, strengthening clinical credibility.
  • Health-E Commerce added Winona to FSA Store and HSA Store, broadening discovery and conversion.

What critics are saying

  • Compounded hormones remain FDA-unapproved, exposing Winona to prescription-trust backlash in 2026.
  • Fifteen excluded states limit national expansion and invite state-board enforcement delays.
  • Easier FDA-approved estradiol and progesterone alternatives compress Winona's pricing power by 2027.

What makes Winona unique

  • Winona focuses only on menopause care, unlike broad telehealth competitors.
  • Its own 503A pharmacy controls compounded HRT fulfillment and shipping.
  • Winona pairs physician visits with unlimited messaging and no membership fee.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Holidays

Referral Bonus

Financial support for online courses

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

-2%

2 year growth

2%
HIT Consultant
Jul 21st, 2026
Menopause telehealth leader Winona launches physician-formulated supplement line for women 35+.

Menopause telehealth leader Winona launches physician-formulated supplement line for women 35+. What you should know. * Physician-led menopause telehealth platform Winona has officially launched its proprietary branded line of science-backed supplements engineered for women aged 35+. * Designed to operate as a unified toolkit, the new nutraceutical suite complements custom Hormone Replacement Therapy (HRT) or serves as a non-hormonal entry point for women who are not ready for HRT or present medical contraindications. * Led by Medical Director Dr. Cathleen Brown and Co-Founder/VP of Marketing Ashlie Beiter, the product architecture specifically targets midlife health priorities - including bone density, muscle recovery, sleep disruption, and gut health - free from common allergens. Physician-Developed formulations. The product development strategy driven by Winona Medical Director Dr. Cathleen Brown and Co-Founder Ashlie Beiter directly addresses the midlife health concerns most frequently voiced during clinical consultations. Free from common allergens, the newly launched line focuses on high-absorption, evidence-based ingredients: * Pre + Pro Biotic Blend: Integrates the clinically validated probiotic strain L. plantarum OM with PreticX(R) prebiotic fiber to feed beneficial gut flora, supporting gut-barrier integrity and regularity without inducing abdominal discomfort or bloating. * Magnesium Blend: Features an advanced multi-form complex containing nine distinct forms of magnesium - including bioavailable magnesium glycinate and Sucrosomial(R) magnesium - fortified with Vitamin B6 to replenish depleted mineral stores, regulate the nervous system, and improve sleep continuity. * Women's Multivitamin: Formulated for daily use to fill midlife nutritional gaps, delivering essential vitamins alongside targeted antioxidant and immune-support blends to boost cognitive focus and metabolic energy. * Calcium with D3 + K2 and B12: Pairs absorbable calcium with Vitamin D3 and Vitamin K2 (MK-7). The inclusion of K2 actively directs calcium deposition into bone and teeth structures while preventing calcification in soft tissues and vascular walls, supported by B12 for cellular energy. "Every day we care for women experiencing the physical and emotional changes of perimenopause and menopause, and we see firsthand how difficult it can be to separate evidence-based products from marketing hype," noted Dr. Cathleen Brown, Medical Director at Winona. "These supplements were created to address the health concerns we hear about most often... giving women trusted supplemental tools alongside personalized medical care." Ashlie Beiter, Co-Founder and VP of Marketing, added: "Expanding beyond hormone therapy offers our patients a more complete, holistic toolkit for their health. Every product has been created for women 35+ and built to the same standard of quality our patients have come to expect."

PR Newswire
Oct 14th, 2024
Health-E Commerce® Announces Availability Of Personalized Menopause Treatment From Winona As Part Of Growing Telehealth Category At Fsa Store® And Hsa Store®

We're proud to make it easier for women to find relief from their symptoms when shopping our online stores, as a result of our new telehealth collaboration with Winona, a leading provider of personalized hormone replacement therapy

HIT Consultant
Jul 23rd, 2024
The Future Of Women’S Health: How Telehealth Is Revolutionizing Access To Care

Telehealth has emerged as a transformative force in healthcare, offering unprecedented access and convenience to patients worldwide. For women, who often face unique health challenges and barriers to care, telehealth provides a vital lifeline. This article explores the advancements in telehealth technology, the specific benefits it brings to women’s health, real-world applications including the work of companies like Winona, and future trends poised to revolutionize healthcare further.Advancements in TelehealthThe field of telehealth has seen remarkable advancements, driven by technological innovation and increased demand for remote healthcare services. Key technologies include:Telemedicine Platforms: These platforms enable virtual consultations between patients and healthcare providers. They use secure video conferencing, real-time chat, and electronic health records (EHR) integration to facilitate comprehensive care.Wearable Devices and Remote Monitoring: Devices such as smartwatches and health monitors track vital signs, glucose levels, heart rate, and other health metrics in real time, allowing continuous monitoring and timely interventions.Artificial Intelligence (AI) and Machine Learning: AI algorithms analyze vast amounts of health data to predict health issues, recommend treatments, and personalize care plans, enhancing diagnostic accuracy and efficiency.Mobile Health Apps: Apps offer a range of services, from appointment scheduling and medication reminders to mental health support and fitness tracking, making healthcare management more accessible and user-friendly.Benefits for Women’s HealthTelehealth offers numerous benefits tailored to the specific needs of women, including:Easier Access to Specialists: Women often require specialized care for reproductive health, gynecology, and obstetrics. Telehealth platforms connect patients with specialists regardless of geographic location, reducing travel time and costs.Convenient Appointment Scheduling: Telehealth allows women to schedule appointments around their busy lives, reducing the need to take time off work or arrange childcare

Chronicle-Tribune
Apr 18th, 2024
Dr. Cathleen Brown Named Medical Director of Winona, Pioneering Menopause Telehealth Company

Winona, the leading menopause telehealth company dedicated to transforming women's health, proudly announces the appointment of Dr. Cathleen Brown as its Medical Director.

Business Wire
Apr 18th, 2024
Dr. Cathleen Brown Named Medical Director Of Winona, Pioneering Menopause Telehealth Company

AUSTIN, Texas--(BUSINESS WIRE)--Winona, the leading menopause telehealth company dedicated to transforming women's health, proudly announces the appointment of Dr. Cathleen Brown as its Medical Director. In her new role, Dr. Brown will serve as the spokesperson for the company and contribute regularly to the Winona Medical Journal, enriching the platform with her expertise in women's health and menopause care. With a profound dedication to women's health education, Dr. Brown brings a wealth of experience and knowledge to her position

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