Wistia provides a video marketing platform that assists businesses in creating, hosting, and analyzing their video content. The platform offers tools for video production, distribution, and performance tracking, making it easier for marketers and content creators to leverage video for growth and engagement. Wistia operates on a subscription model, allowing clients to access features such as customizable video players, detailed analytics, and integrations with other marketing tools. This enables businesses to create personalized video experiences that capture viewer data and enhance interaction, ultimately refining their marketing strategies and improving ROI. Wistia stands out from competitors by focusing on brand affinity, helping clients build strong relationships with their audience through high-quality video content. The company's goal is to empower businesses to effectively use video as a key component of their marketing efforts.

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Wistia

After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates - 6X over the year before.

How Wistia earned absurd growth with two-pizza teams

Wistia releases 2024 state of Video report, shows surge in AI for enhancing video accessibility.

Wistia Releases 2024 State of Video Report, Shows Surge in AI for Enhancing Video Accessibility

Orderyourvideo teamed up with Wistia and sought to find out.

Orderyourvideo partners with Wistia, Inc.

Not every startup drives a podcast in addition to their company, the team at SmartTab on the other hand jumped to the opportunity to start a podcast on when Wistia launched their new podcasting channels feature.

SmartTab™ launches podcasting channels feature

Shop Circle’s popular Sky Pilot app, which allows for content downloads, is integrating with video marketing and streaming platform Wistia with the goal to give store owners the flexibility they need to drive more engagement and conversions.

Shopcircle integrates with Wistia, Inc.

Wistia, a video marketing platform, unveiled its "2024 State of Video Report," which featured user data from more than 90 million videos on the company's platform as well as a customer survey of 2,000 professionals.

Wistia Report Reveals AI Utilization Surge To Enhance Video Accessibility

Exciting News: The Aster Foundation Social Incubator inc. Joins Forces with UKBAA!We’re thrilled to announce that the Aster Foundation’s social incubator program, inc., has officially become a member of the prestigious UK British Angel Association (UKBAA). This remarkable development opens up a world of opportunities for our investment pathway as we continue our mission to build businesses that change the world.At inc., our commitment is unwavering, and each year, we support a minimum of 10 start-up social enterprises during their crucial first three years, empowering them to grow and scale. Our latest cohort impressed our supporters with their innovative pitches at our virtual “This is inc.” event. If you missed the live event, you can catch the highlights and get inspired by their groundbreaking ideas through this link: This is inc. 2023 / 2024 (wistia.com)But that’s not all – mark your calendars because inc

Exciting News: The Aster Foundation Social Incubator Inc. Joins Forces With Ukbaa!

Wistia’s “State of Video” Report Shows Long-Form Videos and Webinars are the Fastest-Growing SegmentIn the face of economic uncertainty, B2B companies will continue to embrace video to reach their customers and prospects, according to a new report from Wistia, with nearly 70 percent of companies planning to create more video content in 2023 than in years past. Despite the prevalence of the 60-second social media video, longer-form content is becoming the fastest-growing B2B video segment.Wistia’s 2023 State of Video Report was created by analyzing user data from the company’s platform — more than 80 million videos uploaded from 2013-2022 — along with 1,500 responses to an in-depth customer survey. This year’s report shows that while video consumption habits are starting to even out following pandemic-era highs, long-term changes to the ways businesses approach video and consumers engage with content are beginning to emerge.The pandemic has changed the way we engage with business video — for goodAt the height of the pandemic, businesses quickly adapted to a more virtual world, uploading 44% more videos than originally projected. Despite the unforeseen pandemic spike, overall video creation numbers still defied expectations as the world returned to a more hybrid work environment. Video creation and plays each increased 59%, and minutes of video watched is up a whopping 87% compared to 2019’s pre-pandemic metrics.“Video views tend to dip during the summer months, so brands should be sure to prioritize content accordingly,” said Dan Mills, vice president of marketing at Wistia. “The beginning of Q2 and Q4 see the most video views, so companies may consider scheduling their biggest video projects to hit within those time frames.”Marketing Technology News: HTC VIVE Grows XR Ecosystem, Launches VIVERSE For BusinessLonger videos, fastest growthWhile super short-form video (less than one minute) remains the volume leader, videos lasting more than 30 minutes saw explosive growth – over 11,000% – over the past decade, far outpacing the 36% increase for those under 30 minutes

B2B Marketers Are Betting Big On Video In 2023, As Pandemic-Fueled Volume And Viewership Gains Remain

Wistia, a leading video marketing platform for B2B businesses, today released its annual State of Video report, which found that more than 14.6 billion minutes worth of videos were watched in 2021.

Wistia, Inc. launches annual State of Video report

Get ready for AI to make videos from just your picture. Microsoft Research recently unveiled VASA, a new AI framework demonstration capable of generating “hyper-realistic” talking faces from a single portrait and speech audio, possibly reducing the reliance on webcams. The new technology introduces a shift in video conferencing, potentially making webcams obsolete by synthesizing lifelike facial expressions and speech. As experts delve into the practical applications of this technology, they also raise concerns about its possible misuse in creating deepfakes

Wistia

Video marketing platform for businesses

Wistia

Video marketing platform for businesses

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