Wistia's mission is to make business more human. This isn’t a mission that can be accomplished in a few years ; it’s something they'll work on for many decades to come, which is why they care so much about long-term thinking and decision-making. Decisions and efforts that prioritize the long-term success of their company have an outsized impact on their individual careers, culture, the financial health of business, and ultimately the ability to achieve their mission.