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Pulley

Permitting workflow platform for real estate

Overview

Pulley provides a cloud-based software platform that streamlines real estate permitting. It helps developers plan and map the entire permitting journey for projects such as mixed-use developments and residential builds, monitor city review times, and submit applications to city reviewers with a single click. The platform supports team collaboration, ensuring applications are prepared correctly the first time, tracking revisions, and sending notifications about review status changes. Users pay a subscription to access Pulley’s suite of tools, which serves as a single source of truth for all project information. Pulley’s goal is to reduce delays, minimize missed deadlines, and speed up approvals in the permitting process.

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About Pulley

Simplify's Rating
Why Pulley is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareReal Estate

Company Size

51-200

Company Stage

Seed

Total Funding

$4.4M

Headquarters

San Francisco, CA

Founded

2021

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Simplify's take

What believers are saying

  • Pulley claims 50% faster approvals and fewer than one comment round per permit.
  • The company reports $15B+ in active commercial projects and 40% first-submission approvals.
  • Recent launches with Procore and Denver expand distribution into contractor and regional channels.

What critics are saying

  • Pulley still depends on fragmented city portals that change rules and break automations.
  • Anvil's 2026 customer story exposed heavy reliance on embedded AI and third-party e-signature tooling.
  • Competitors like Procore can bundle permitting, threatening Pulley's standalone pricing by 2027.

What makes Pulley unique

  • Pulley combines permitting software with local experts across 20,000+ jurisdictions.
  • Its CitySync tracks 19,000+ portals and forecasts approval dates in real time.
  • Pulley's self-serve templates and AI form detection scale across thousands of municipalities.

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Funding

Total Funding

$4.4M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$4.4M

Benefits

  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-2%

1 year growth

0%

2 year growth

3%
TechCrunch
Jun 2nd, 2022
Pulley raises $4.4M seed to shorten the construction permitting process ‘from months to days’

Pulley has built workflow software “purpose-built for permitting with localized intelligence for each jurisdiction.”

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